• Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms. • Activate, optimize and make efficient Local Services Ads (LSA) at scale. • Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI. • Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates. • Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. • Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape. • Develop and maintain dashboards to track performance, efficiency, and spend. • Research and identify new keyword opportunities to expand our reach. • Implement audience segmentation strategies to improve targeting and efficiency. • Manage negative keyword lists and refine match types to improve campaign relevance. • Allocate and manage budgets efficiently to maximize conversions while maintaining profitability. • Utilize automated bidding strategies and manual adjustments to improve ad performance. • Work closely with the product, engineering and content teams to align ad messaging with user intent. • Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues. • Provide insights and recommendations to senior leadership to guide marketing strategy.

Role Description - Create exceptional Google Ads marketing campaigns that boost traffic, generate leads, and accelerate conversions across diverse markets. - Perform comprehensive research on keywords, audiences, and competitors to shape effective campaign strategies. - Set up, manage, and fine-tune search ads, PMAX, YouTube, Display, and Discovery campaigns on Google Ads. - Focus intently on Google Ads best practices to enhance Quality Score and overall campaign effectiveness. - Implement strategic remarketing tactics to improve conversions and address any gaps in the sales funnel. - Ensure accurate setup and tracking of conversions for optimization purposes. - Establish best practices for tracking to measure performance and accurately report attribution. - Evaluate and report on campaign performance, measuring against objectives like CPA, ROAS, and other key performance indicators. - Plan and oversee the media buying budget, effectively updating and monitoring expenses. - Leverage Google Analytics to examine ad and website performance, pinpointing successes and opportunities for enhancement through data insights. - Work collaboratively with both internal teams and external partners to create high-quality campaign assets. - Demonstrate outstanding attention to detail, ensuring account cleanliness and compliance with advertising policy guidelines. - Experience in the medical, health, and wellness sectors is a bonus. - Knowledge of SEO practices is advantageous. Qualifications - At least 3-5 years of experience in performance marketing sector. - A demonstrated history of creating successful Google Ads campaigns. - Strong expertise in keyword research, audience targeting, and competitor analysis. - Proficient in setting up, managing, and optimizing Google Ads campaigns across a variety of platforms. - Knowledgeable in remarketing strategies and techniques for conversion optimization. - Skilled in using Google Analytics to drive insights and refine marketing strategies. - Excellent communication skills paired with a collaborative spirit. - Capable of effectively managing budgets and achieving results through data-informed decisions.

• Own the end-to-end execution of campaigns after the sale — from kickoff to final report. • Coordinate cross-functional communication with sellers, retention managers, and influencers. • Manage up to 30 influencer campaigns simultaneously. • Take full ownership of: Timeline coordination, Influencer slating, Draft review and verification, Ensuring full completion of deliverables, Acting as the voice of the influencer throughout the process. • Deliver white-glove service to clients, ensuring alignment with brand tone, voice, and strategy. • Stay updated with platform trends, creator shifts, and what's going viral. • Negotiate influencer rates and understand estimated budgets. • Track and optimize campaign budgets. • Monitor deliverables and ensure high-quality content that meets brand guidelines and campaign goals. • Proactively flag and resolve issues, escalating when necessary and proposing solutions. • Stay organized and manage multiple timelines, creators, and deliverables in parallel. • Gather all required inputs (e.g., shipping addresses, product info, payment details). • Collaborate with Data Ops for post-campaign performance reporting.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a Sr. Demand Generation Marketer who can build and execute the programs that fill our funnel and potentially take on a larger role in Knotch’s marketing org. You’ll design campaigns that generate awareness, engagement, and meetings, with a special focus on in-person events as a growth channel. You’ll own the playbook for our monthly in-person events — managing recruitment, guest experience, and post-event follow-up — while also building digital & outbound programs that complement these touchpoints. This is a foundational marketing role with real impact and visibility. You’ll work closely with the Knotch executive team to turn Knotch’s positioning into pipeline. - Own demand generation campaigns across paid, organic, email, and event channels. - Lead event execution for in-person & virtual events: manage logistics, guest lists, and recruitment strategy for 20–40 person executive gatherings in key cities and larger events 1-2x/year. - Develop CTAs, offers, and post-event nurture strategies to ensure meetings and pipeline follow directly from event activity. - Collaborate with the Sr. Product Marketing Manager on messaging, creative, and campaign strategy. - Collaborate with Sales on campaign follow up. - Measure and optimize campaign performance to improve efficiency and conversion. - Work with agencies and contractors to scale execution while maintaining quality and brand alignment. - Continuously test and refine approaches to maximize ROI and learn what works best for our audience. Qualifications - 7+ years of B2B SaaS, platform, and/or software-related experience in demand generation, field marketing, or growth marketing at a start-up or growth stage company. - Experience managing or supporting in-person event programs (dinners, roundtables, conferences). - Hands-on experience with sales intelligence, sales & marketing automation, CRM, and campaign analytics tools, including Clay/Clay equivalents. - Data-driven approach and a strong understanding of pipeline metrics. - Collaborative working style and a bias toward execution and iteration. - Creativity and resourcefulness — you know how to make an impact with lean resources. Benefits - Knotch is a fully remote company. Candidates may work from anywhere in the U.S. or Canada. - Comprehensive medical, dental and vision insurance eligibility. - 401(k) plan. - Unlimited PTO. - 10+ company-paid holidays. - A daily company-wide break, and more!