• Own marketing’s contribution to pipeline and revenue, with accountability across all stages of the funnel. • Develop and execute demand generation and ABM strategies that support sales-led growth. • Partner closely with Sales to align on target accounts, messaging, campaign strategy, and deal acceleration. • Influence late-stage opportunities through tailored programs, events, and sales enablement. • Regularly review pipeline performance, campaign impact, and ROI with Sales and Growth leadership. • Own core positioning, messaging, and value propositions across channels. • Translate customer insights, product capabilities, and market dynamics into compelling narratives. • Develop sales enablement materials including pitch decks, case studies, and competitive insights. • Ensure consistent messaging across marketing, sales, and customer touchpoints. • Lead Sharebite’s ABM strategy across named accounts in close partnership with Sales. • Own hosted and sponsored event strategy from concept through execution and follow-up. • Build creative, differentiated campaigns that cut through in a competitive B2B landscape. • Maintain and evolve Sharebite’s brand presence while supporting revenue goals. • Build and optimize marketing processes, systems, and reporting to support scale. • Own the marketing tech stack in partnership with Growth and RevOps. • Establish clear goals, dashboards, and performance measurement across initiatives. • Bring structure to ambiguity while remaining flexible and experimental. • Act as a player-coach, managing a few direct reports while remaining highly hands-on. • Mentor and develop team members through clear direction, feedback, and support. • Serve as a key marketing voice in cross-functional planning and leadership discussions. • Collaborate deeply with Product and Customer Success to ensure feedback loops and alignment.

• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning. • Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners. • Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations. • Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative. • Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap. • Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy. • Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights. • Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams.

• Collaborate with editors, designers, and creative leads to develop compelling content • Engage with players via comments, DMs, and community feedback loops • Test and iterate strategies to grow reach, engagement, and player acquisition • Stay on top of social and gaming trends to keep content fresh and relevant • Own the end-to-end process of content development — from concept to release — for both free and premium video content • Support internal and external contributors to ensure deadlines and creative goals are met • Coordinate QA reviews to ensure polished output across platforms • Deliver strong copy for social, email, product announcements, web pages, and promotional campaigns • Tailor messaging to align with our tone and resonate with poker enthusiasts

• Oversee a multi-channel patient activation campaign • Drive innovative messaging and campaign development • Design patient marketing strategy and support tools • Oversee patient marketing insight collection and analysis • Design go-to-market engagement model for patients • Engage with external customers to understand patient perspectives • Manage reporting of performance analytics and insights • Oversee KPIs of patient marketing tools • Monitor market insights for continuous improvement • Provide strategic direction on patient-centric programs