• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning. • Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners. • Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations. • Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative. • Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap. • Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy. • Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights. • Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams.

• Collaborate with editors, designers, and creative leads to develop compelling content • Engage with players via comments, DMs, and community feedback loops • Test and iterate strategies to grow reach, engagement, and player acquisition • Stay on top of social and gaming trends to keep content fresh and relevant • Own the end-to-end process of content development — from concept to release — for both free and premium video content • Support internal and external contributors to ensure deadlines and creative goals are met • Coordinate QA reviews to ensure polished output across platforms • Deliver strong copy for social, email, product announcements, web pages, and promotional campaigns • Tailor messaging to align with our tone and resonate with poker enthusiasts

• Oversee a multi-channel patient activation campaign • Drive innovative messaging and campaign development • Design patient marketing strategy and support tools • Oversee patient marketing insight collection and analysis • Design go-to-market engagement model for patients • Engage with external customers to understand patient perspectives • Manage reporting of performance analytics and insights • Oversee KPIs of patient marketing tools • Monitor market insights for continuous improvement • Provide strategic direction on patient-centric programs

• Own end-to-end lifecycle marketing strategy and execution to drive acquisition, activation, retention, and reactivation. • Build and optimize customer journeys (welcome/onboarding, win-backs, upsell triggers, partnership campaigns) and expand beyond email/SMS into additional channels where it makes sense. • Develop segmentation and targeting by lifecycle stage, contact type, and behavioral data to improve relevance, engagement, and LTV. • Plan, launch, and optimize campaigns through structured testing (hypothesis-driven experiments) and ongoing performance iteration. • Own campaign operations from brief to launch—setup, testing, QA, deliverability, and compliance best practices. • Partner cross-functionally to ensure accurate setup, tracking, attribution, and measurement within CRM and analytics tools. • Monitor lifecycle KPIs (activation, retention, engagement, LTV) and report insights, trends, and recommendations to stakeholders. • Support clinic onboarding and launch coordination, partnering with Sales, Account Management, and vendors to ensure smooth go-to-market execution. • Collaborate on B2B co-marketing initiatives and cross-promotions with partners and merchants, ensuring brand alignment and compliance.