• leads product positioning, messaging, and go‑to‑market initiatives to ensure offerings are competitive and effectively adopted in the marketplace • serves as a key liaison between Product, Sales, Marketing, and Operations • develops and maintains product positioning and messaging tailored to employers, brokers, and benefit consultants • conducts competitive analysis, market research, and industry trend monitoring • leads go‑to‑market planning and execution for new product launches and enhancements • builds and executes marketing campaigns that drive adoption, engagement, and retention • supports Sales and Account Management teams through sales enablement activities • partners with Product, Underwriting, and Operations to align marketing with product development and compliance • translates customer, broker, and field feedback into actionable insights to inform marketing and product strategies • develops and oversees creation of marketing assets such as presentations, product guides, one‑pagers, FAQs, and case studies • contributes to thought leadership initiatives such as whitepapers and webinars • monitors and analyzes key performance indicators such as product adoption and broker satisfaction • uses data and performance insights to optimize messaging, campaigns, and positioning throughout the product lifecycle

• Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more • Develop angles, hooks, and positioning that actually cut through inbox noise • Work closely with GTM specialists to align copy with targeting and offer • Run structured A/B tests (subject lines, CTAs, tone, structure) • Iterate based on data - not opinions • Use Clay for personalization logic and workflow support • Improve and build AI workflows that speed up research, ideation, and testing • Lead and mentor our copy team (currently 2 writers)

Role Description As the Product Marketing Manager for Supplier Solutions, you will specialize in Avetta’s compliance management and workplace safety offerings for suppliers, contractors, and subcontractors. You’ll play a critical role in positioning, messaging, and driving go-to-market success for Avetta’s offerings. Your deep understanding of the needs and challenges of suppliers and contractors serving hiring clients will shape product strategy, support marketing campaigns, elevate market awareness, and enable sales growth. This role is ideal for someone who thrives at the intersection of marketing strategy, supply chain dynamics, and worksite safety ensuring that compliance management, risk management, and supply chain sustainability solutions are effectively positioned and successfully adopted across a global supplier base serving multiple industries. Essential Duties and Responsibilities - Market & customer intelligence: Become the expert on our supplier and contractor customer personas, their business value drivers, needs, and pain points. - Messaging & positioning: Develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives. - Product launch & GTM strategy: Take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates. - Enable growth: Understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets. - Performance tracking & reporting: Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan. Qualifications - Bachelor’s degree in Marketing or related field. - 7+ years of Product Marketing experience, and at least 2 years’ experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.). - Proven ability to work effectively with Product, Sales, and Customer Success teams. - Experience using collaboration tools such as Teams, Figma, etc. - Experience using generative AI tools to enhance productivity and output. - Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology. - Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM). - Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors. - Excellent PowerPoint and writing skills. - Excellent verbal, active listening, and presentation skills. - Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties. - Experience marketing platform-based SaaS solutions. - Energy, drive, an appetite to learn and collaborate, and willingness to work hard. Requirements - The salary range for this position is $104,000 - $145,000 per year, with a potential bonus. - At Avetta, we are committed to salary transparency to ensure equitable hiring practices and promote trust. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training. Benefits - Comprehensive benefits package, which includes health, dental and vision insurance. - 401(k). - PTO. Company Description Avetta’s SaaS platform connects the world’s leading organizations with qualified suppliers, contractors, and vendors. We bring unmatched visibility to companies through cloud-based technology and human insights to improve supply chain risk and compliance. As a result, we foster sustainable growth for businesses and their supply chains globally. Our SaaS subscription software is used by 85k+ active customers in over 100 countries.

• Enablement strategy & operating model: Build the enablement charter, annual/quarterly plan, and success metrics aligned to business goals (pipeline quality, win rate, ramp time, retention/expansion). • AI-first enablement & readiness: Design programs that embed AI into how reps learn and perform, e.g., AI Role-Play, certification simulations, call coaching prompts, personalized learning paths, and AI-assisted reinforcement. • Sales methodology & deal excellence: Drive consistent adoption of MEDDPICC and support reinforcement of complementary methodologies such as Sandler, Challenger, or GAP Selling across the GTM org. • Onboarding & ramp: Design and deliver onboarding for AEs, AMs/CSMs, SDRs/BDRs (including agents), and SCs (as applicable), including role-based certification paths, timelines, and readiness standards. • Ongoing training & coaching: Create and facilitate recurring enablement programs (weekly/monthly), deal coaching, call coaching, competitive readiness, and quarterly refreshers tied to real field performance. • AI-powered coaching loops: Establish structured inspection and coaching loops using call recordings, deal data, and AI insights, turning patterns into targeted training and rep-specific reinforcement. • Messaging, plays & execution guides: Translate product value into role-based talk tracks, objection handling, discovery guides, demo narratives, and repeatable plays for each segment/ICP. • Content & asset governance (Seismic): Own the enablement content lifecycle within Seismic, information architecture, tagging, governance, version control, usage reporting, and continuous optimization. • Readiness & certification: Stand up certifications for discovery, MEDDPICC discipline, demo/storytelling, security/compliance narratives, and key workflows, using AI Role-Play and scenario-based assessments where possible. • Release enablement & adoption: Partner with Product Marketing/Product to ensure releases, pricing/packaging updates, and competitive insights roll out with clear training, content, and adoption plans. • Manager enablement: Equip frontline leaders with coaching tools, 1:1 frameworks, scorecards, and reinforcement guides that make methodology and messaging stick. • Measurement & impact: Define and track enablement impact using leading and lagging indicators (time-to-first-meeting, time-to-first-opportunity, stage conversion, win rate, cycle time, attach/expansion rates, content utilization).