• Define and lead the North America marketing strategy in alignment with global brand priorities and regional commercial objectives. • Translate global campaigns into high-impact regional go-to-market plans, tailoring execution by retailer, channel, and customer while preserving brand integrity. • Own the North America marketing calendar, ensuring clear prioritization, sequencing, and cross-functional alignment across promotions, campaigns, and launches. • Establish clear points of view on where to invest, scale, test, or pull back based on performance and business needs. • Lead omnichannel marketing planning across channels with a strong digital-first mindset. • Partner with Media, Growth, and DTC teams to shape top- and mid-funnel strategies, paid media priorities, and creative inputs that drive measurable results. • Contribute to performance marketing creative strategy, ensuring assets are optimized for channel, audience, and objective. • Implement and brief local (non-global) campaigns, including channel launches and retailer-specific initiatives. • Own marketing performance tracking and deliver weekly and monthly executive readouts on media, sales, and campaign results. • Serve as a central connector across Sales, Brand, Media, Digital, PR, Influencer, Creative, and Education teams. • Share regional plans, learnings, and performance with Global and ANZ partners.

• Coordinate day-to-day execution of blended portfolio strategic roadmap - marketing projects, partnerships, campaigns, and communications—helping bring the blended portfolio story to life in consistent, compelling ways. • Manage timelines, deliverables, and communication between internal teams and external agencies or vendors to keep projects on track and align with blended portfolio standards. • Develop, create, and/or support the creation and distribution of marketing collateral (print, digital, social, presentations, sales materials, etc.), ensuring accuracy and brand consistency across every touchpoint. • Collaborate with the digital team on email, web, and social initiatives, including content scheduling and performance monitoring—ensuring the blended portfolio shows up in ways that feel both on-brand and culturally relevant. • Support the planning, logistics, and execution of partnerships, sponsorships, research, and activations, both virtual and in person, to create memorable and mission-aligned experiences. • Conduct or support market research and competitive analysis to identify trends, cultural moments, and opportunities to differentiate the blended portfolio and connect authentically with our consumer. • Provide administrative support to the commercial marketing team, including budget tracking, vendor payments, invoice processing, vendor coordination, and project management.

• Develop and execute creative marketing initiatives that support Coterie’s growth across agency partner and digital distribution channels • Write and edit marketing copy across digital channels including social media, email campaigns, blog content, website pages, video scripts, and sales collateral • Design digital graphics, templates, and print marketing assets that adhere to Coterie’s brand guidelines • Support creation of multimedia content including video, webinar assets, and short-form digital content • Produce creative content that communicates Coterie’s value proposition to agents, brokers, and partner platforms • Collaborate with marketing peers to execute multi-channel marketing campaigns • Maintain a digital content library of marketing assets and sales tools • Contribute new creative ideas and campaign strategies that drive brand growth and partner engagement

• Develop and oversee the execution of comprehensive event strategies aligned with business goals, marketing campaigns, and product launches. • Lead, coach, and develop a team of event specialists, fostering a culture of collaboration, feedback, and continuous improvement. • Guide the planning, execution, and optimization of a diverse portfolio of events, including tradeshows, conferences, executive programs, and virtual experiences. • Oversee event logistics, vendor management, budgeting, and on-site execution to ensure seamless delivery and high-quality attendee experiences. • Collaborate with marketing, sales, product, and creative teams to ensure event assets and messaging are compelling, on-brand, and tailored to target audiences. • Set KPIs, analyze event performance, and use insights to optimize strategies and demonstrate ROI. • Direct research on industry trends, competitors, and audience needs to inform event positioning and innovation. • Champion new event formats, technologies, and approaches to keep Socure at the forefront of event marketing. • Ensure all events adhere to brand guidelines, compliance standards, and data privacy regulations.