• Own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion. • Partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight-driven communications. • Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion. • Build and manage a scalable customer storytelling and advocacy program; case studies, testimonials and customer features. • Lead customer communications including newsletters, learning content and event invitations. • Define KPIs for adoption, engagement, advocacy, and expansion - reporting progress regularly. • Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.

• Co-develop and own the annual joint marketing plan with NVIDIA marketing, field, and partner leadership teams, including target verticals, use-case priorities (GenAI, LLM training/inference, etc.), and mutual pipeline/revenue commitments. • Build and execute the integrated marketing plan encompassing NVIDIA-led campaigns (e.g., GTC, AI Summit series), co-funded programs, and NVIDIA partner portal/eco-system activations. • Secure and manage NVIDIA MDF/co-op funds and ensure 100% utilization against agreed KPIs. • Lead quarterly business reviews (QBRs) with NVIDIA stakeholders to report results, refine strategy, and expand joint investment. • Act as DDN’s primary marketing point of contact for NVIDIA worldwide and regional teams. • Build deep, trusted relationships with NVIDIA partner managers, solution architects, field marketing, and campaign teams to increase DDN mindshare and inclusion in NVIDIA opportunities. • Influence NVIDIA priorities so DDN solutions are featured in key NVIDIA programs, reference architectures, and customer briefings. • Own the DDN + NVIDIA joint value proposition and narrative for DGX, HGX, GB200 NVL72, and enterprise GPU deployments at scale. • Create and maintain co-branded assets: solution briefs, performance whitepapers, reference architectures, pitch decks, battlecards, and video content. • Ensure DDN is positioned as the storage layer of choice in all relevant NVIDIA AI solution stacks. • Execute high-impact co-marketing programs: GTC presence, joint webinars, ABM campaigns targeting NVIDIA DGX Cloud and on-prem customers, digital syndication, and nurture streams. • Drive co-sell alignment with NVIDIA field teams and track partner-sourced/influenced pipeline in Salesforce/PRM systems. • Activate NVIDIA partner program benefits (NPN portal listings, deal registration incentives, performance rebates, etc.) to maximize revenue uplift.

• Own marketing’s contribution to pipeline and revenue, with accountability across all stages of the funnel. • Develop and execute demand generation and ABM strategies that support sales-led growth. • Partner closely with Sales to align on target accounts, messaging, campaign strategy, and deal acceleration. • Influence late-stage opportunities through tailored programs, events, and sales enablement. • Regularly review pipeline performance, campaign impact, and ROI with Sales and Growth leadership. • Own core positioning, messaging, and value propositions across channels. • Translate customer insights, product capabilities, and market dynamics into compelling narratives. • Develop sales enablement materials including pitch decks, case studies, and competitive insights. • Ensure consistent messaging across marketing, sales, and customer touchpoints. • Lead Sharebite’s ABM strategy across named accounts in close partnership with Sales. • Own hosted and sponsored event strategy from concept through execution and follow-up. • Build creative, differentiated campaigns that cut through in a competitive B2B landscape. • Maintain and evolve Sharebite’s brand presence while supporting revenue goals. • Build and optimize marketing processes, systems, and reporting to support scale. • Own the marketing tech stack in partnership with Growth and RevOps. • Establish clear goals, dashboards, and performance measurement across initiatives. • Bring structure to ambiguity while remaining flexible and experimental. • Act as a player-coach, managing a few direct reports while remaining highly hands-on. • Mentor and develop team members through clear direction, feedback, and support. • Serve as a key marketing voice in cross-functional planning and leadership discussions. • Collaborate deeply with Product and Customer Success to ensure feedback loops and alignment.

• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning. • Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners. • Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations. • Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative. • Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap. • Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy. • Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights. • Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams.