• Own, Write & Evolve the CS Playbook - Document & evolve the playbook for how the CS team operates - ranging from daily activities (e.g. how to use key Salesforce reports) to macro strategy (e.g. how to design an account plan that mitigates risk). Synthesize inputs from leadership across CS, Marketing, Product to create the source of truth “how to” document for CS. • Talk Tracks & Template Creation - Write content for the team to execute at scale. Examples include scripts for EBR slides, objection handling answers & email templates. • Synthesizing GTM Insights - Monitor campaigns (e.g. EBR’s, new product launches) and bubble up themes including customer feedback, which parts of materials are/aren’t resonating & training needs. Be fluent in the details (e.g. based on review of Gong, internal interviews), while also being able to package up insights/recommendations to the executive audience. • Asset Management - Maintain the database of GTM assets and information in Highspot. Thoughtfully organize to optimize usage, and rigorously update/prune content. • Information Funnel - Streamline the high-volume & diverse flow of information (GTM campaigns, operational best practices, technical product details) into digestible format & language. • Training - Design & conduct engaging training & maintain a 3-6 month training roadmap & in partnership with leadership.

• leads product positioning, messaging, and go‑to‑market initiatives to ensure offerings are competitive and effectively adopted in the marketplace • serves as a key liaison between Product, Sales, Marketing, and Operations • develops and maintains product positioning and messaging tailored to employers, brokers, and benefit consultants • conducts competitive analysis, market research, and industry trend monitoring • leads go‑to‑market planning and execution for new product launches and enhancements • builds and executes marketing campaigns that drive adoption, engagement, and retention • supports Sales and Account Management teams through sales enablement activities • partners with Product, Underwriting, and Operations to align marketing with product development and compliance • translates customer, broker, and field feedback into actionable insights to inform marketing and product strategies • develops and oversees creation of marketing assets such as presentations, product guides, one‑pagers, FAQs, and case studies • contributes to thought leadership initiatives such as whitepapers and webinars • monitors and analyzes key performance indicators such as product adoption and broker satisfaction • uses data and performance insights to optimize messaging, campaigns, and positioning throughout the product lifecycle

• Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more • Develop angles, hooks, and positioning that actually cut through inbox noise • Work closely with GTM specialists to align copy with targeting and offer • Run structured A/B tests (subject lines, CTAs, tone, structure) • Iterate based on data - not opinions • Use Clay for personalization logic and workflow support • Improve and build AI workflows that speed up research, ideation, and testing • Lead and mentor our copy team (currently 2 writers)

Role Description As the Product Marketing Manager for Supplier Solutions, you will specialize in Avetta’s compliance management and workplace safety offerings for suppliers, contractors, and subcontractors. You’ll play a critical role in positioning, messaging, and driving go-to-market success for Avetta’s offerings. Your deep understanding of the needs and challenges of suppliers and contractors serving hiring clients will shape product strategy, support marketing campaigns, elevate market awareness, and enable sales growth. This role is ideal for someone who thrives at the intersection of marketing strategy, supply chain dynamics, and worksite safety ensuring that compliance management, risk management, and supply chain sustainability solutions are effectively positioned and successfully adopted across a global supplier base serving multiple industries. Essential Duties and Responsibilities - Market & customer intelligence: Become the expert on our supplier and contractor customer personas, their business value drivers, needs, and pain points. - Messaging & positioning: Develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives. - Product launch & GTM strategy: Take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates. - Enable growth: Understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets. - Performance tracking & reporting: Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan. Qualifications - Bachelor’s degree in Marketing or related field. - 7+ years of Product Marketing experience, and at least 2 years’ experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.). - Proven ability to work effectively with Product, Sales, and Customer Success teams. - Experience using collaboration tools such as Teams, Figma, etc. - Experience using generative AI tools to enhance productivity and output. - Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology. - Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM). - Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors. - Excellent PowerPoint and writing skills. - Excellent verbal, active listening, and presentation skills. - Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties. - Experience marketing platform-based SaaS solutions. - Energy, drive, an appetite to learn and collaborate, and willingness to work hard. Requirements - The salary range for this position is $104,000 - $145,000 per year, with a potential bonus. - At Avetta, we are committed to salary transparency to ensure equitable hiring practices and promote trust. The final compensation offered to a candidate will be determined by several factors, including work location, job-related skills, experience, and relevant education or training. Benefits - Comprehensive benefits package, which includes health, dental and vision insurance. - 401(k). - PTO. Company Description Avetta’s SaaS platform connects the world’s leading organizations with qualified suppliers, contractors, and vendors. We bring unmatched visibility to companies through cloud-based technology and human insights to improve supply chain risk and compliance. As a result, we foster sustainable growth for businesses and their supply chains globally. Our SaaS subscription software is used by 85k+ active customers in over 100 countries.