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Senior Product Marketing Specialist
Location
United States
Posted
96 days ago
Salary
$80K - $90K / year
Seniority
Senior
No structured requirement data.
Job Description
Senior Product Marketing Specialist
Software International
Role Description Our client is looking to add a Senior Product Marketing Specialist to bring clarity, momentum, and direction to how they position, launch, and enable their products. In this role, you'll focus exclusively on product marketing — shaping messaging, crafting go-to-market materials, and driving alignment across Product, Sales, and Marketing. It's a hands-on role for a rising product marketing professional ready to take the next step in their career: executing key initiatives today while helping define what great product marketing looks like for our team moving forward. You'll collaborate closely with Marketing, Sales, and Product leadership, leaning on teammates' expertise in content, design, and digital to ensure our positioning and launches land with impact. Core Responsibilities - Positioning & Messaging: - Help refine and formalize value propositions and messaging frameworks that differentiate our client's product in the higher education facilities market. - Translate technical product capabilities into clear, customer-centered stories that speak to campus operations professionals. - Contribute to the development of consistent messaging across channels, campaigns, and product touchpoints. - Sales Enablement: - Develop and maintain tools that help the Sales team position our solutions — including pitch decks, one-pagers, competitive summaries, and talking points. - Collaborate with Sales and Product teams to ensure messaging is accurate, relevant, and consistent. - Support internal enablement sessions that reinforce value messaging and product differentiation. - Go-to-Market Strategy & Launches: - Plan and execute go-to-market activities for product launches, enhancements, and key initiatives in collaboration with Marketing, Product, and Sales. - Create launch briefs, rollout communications, and customer-facing assets that drive awareness and adoption. - Track GTM performance metrics and contribute insights to improve launch effectiveness over time. - Market & Customer Insights: - Gather market, competitor, and customer insights to inform messaging, content, and go-to-market decisions. - Conduct customer interviews and collaborate with Customer Success to capture stories, pain points, and proof points. - Translate insights into actionable recommendations for product positioning and marketing opportunities. - Cross-Functional Collaboration: - Act as the connector between Product, Sales, and Marketing to align priorities and ensure clear communication. - Support Product Management in articulating and communicating value throughout the product lifecycle. Qualifications - 3-6+ years of experience in product marketing, solution marketing, or sales enablement in B2B SaaS or tech. - Proven ability to translate product capabilities into customer-facing value messaging and sales enablement materials. - Proven experience developing and executing go-to-market strategies for product launches or feature rollouts. - Strong copywriting and storytelling skills — able to distill complex concepts into clear, benefit-driven language. - Highly organized and comfortable managing multiple projects and stakeholders in a fast-moving environment. - Curiosity about product positioning, market segmentation, and competitive differentiation, with interest in growing into strategic ownership over time. - Comfortable in a fast-paced, evolving environment. - Familiarity with the higher education or public sector markets is a plus. - Understanding of HubSpot as a Marketing Tool is a plus. Growth Path This role is designed for a hands-on product marketing professional who's ready to bring focus and consistency to a critical function — and grow as it evolves. You'll start by driving key deliverables like messaging, sales enablement, and go-to-market materials. As the product marketing function matures, you'll have opportunities to expand your influence into strategic areas: shaping positioning frameworks, refining launch strategies, and helping define how product marketing operates across the organization. Over time, this role offers the potential to step into broader strategic or leadership opportunities within the Marketing organization as your expertise deepens and our go-to-market function continues to grow.
Job Requirements
- 3-6+ years of experience in product marketing, solution marketing, or sales enablement in B2B SaaS or tech.
- Proven ability to translate product capabilities into customer-facing value messaging and sales enablement materials.
- Proven experience developing and executing go-to-market strategies for product launches or feature rollouts.
- Strong copywriting and storytelling skills — able to distill complex concepts into clear, benefit-driven language.
- Highly organized and comfortable managing multiple projects and stakeholders in a fast-moving environment.
- Curiosity about product positioning, market segmentation, and competitive differentiation, with interest in growing into strategic ownership over time.
- Comfortable in a fast-paced, evolving environment.
- Familiarity with the higher education or public sector markets is a plus.
- Understanding of HubSpot as a Marketing Tool is a plus.
- Growth Path
- This role is designed for a hands-on product marketing professional who's ready to bring focus and consistency to a critical function — and grow as it evolves. You'll start by driving key deliverables like messaging, sales enablement, and go-to-market materials. As the product marketing function matures, you'll have opportunities to expand your influence into strategic areas: shaping positioning frameworks, refining launch strategies, and helping define how product marketing operates across the organization. Over time, this role offers the potential to step into broader strategic or leadership opportunities within the Marketing organization as your expertise deepens and our go-to-market function continues to grow.
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Job Summary: JOB DESCRIPTION – Director - Global B2C Product Marketing Location: Virginia, Maine, Pennsylvania Division: Ticketmaster, Global/NA Marketing Line Manager: SVP, Fan Product Marketing, Brand & Content Contract Terms: Full time with potential travel THE TEAM We are looking for a Director to join our Global B2C Product Marketing team, with solid experience in developing value propositions, driving product development and creating consumer facing product marketing campaigns that demonstrably move the needle on awareness and adoption. This role is central to developing our fan facing marketing collateral for multiple touchpoints, products and business divisions across our global network of 33 markets, with a strong focus on North America. 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Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you. Our work is guided by our values: Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen. Teamwork – While we celebrate individual achievements, we know have more success as a team. Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent. Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive. EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

