• Review and refine AI-generated outputs related to product marketing strategy, go-to-market plans, messaging, and practical aspects of product positioning • Evaluate AI responses for product marketing soundness, technical accuracy, and compliance with real-world expectations • Draft realistic product marketing scenarios based on your direct professional experience • Create scenario variations from different perspectives (e.g. product marketing manager, product manager, client, or business leader) • Identify gaps, oversights, or weak reasoning in AI-generated product marketing content

The future of AI — whether in training or evaluation, classical ML or agentic workflows — starts with high-quality data. At HumanSignal, we’re building the platform that powers the creation, curation, and evaluation of that data. From fine-tuning foundation models to validating agent behaviors in production, our tools are used by leading AI teams to ensure models are grounded in real-world signal, not noise. Our open-source product, Label Studio, has become the de facto standard for labeling and evaluating data across modalities — from text and images to time series and agents-in-environments. With over 250,000 users and hundreds of millions of labeled samples, it’s the most widely adopted OSS solution for teams working on building AI systems. Label Studio Enterprise builds on that traction with the security, collaboration, and scalability features needed to support mission-critical AI pipelines — powering everything from model training datasets to eval test sets to continuous feedback loops.We started before foundation models were mainstream, and we’re doubling down now that AI is eating the world. If you're excited to help leading AI teams build smarter, more accurate systems — we’d love to talk. About the Opportunity We’re looking for a strategic, technically fluent Director of Product Marketing to lead the positioning of our Enterprise platform. Your mission will be to enable our GTM teams to land new logos and grow existing accounts by creating messaging and collateral that speaks to both the technical value and the business impact of our platform. You'll work across Product, Sales, Marketing, and Customer Success to: - Strengthen our ideal customer profile (ICP) and segment messaging by persona and use case - Build and iterate on executive-level collateral that supports outbound, warm-bound, and expansion efforts - Lead early positioning and messaging for new Enterprise product launches, including testing and refining based on real market feedback - Collaborate closely with field teams to prioritize, test, and refine messaging and assets based on real deals and feedback—not just build content in a silo Your work will ensure that every GTM touchpoint—from outreach emails to late-stage pitch decks—reinforces a compelling, consistent story about how HumanSignal helps AI teams build smarter, more accurate systems with better data. What You’ll Do - Own positioning and messaging for Label Studio Enterprise across key personas, use cases, and verticals—elevating our platform narrative beyond “data labeling” to data-centric AI infrastructure. - Partner with the Product team to position and launch new Tier 1 Enterprise features and services, ensuring messaging clarity and GTM readiness. - Develop competitive positioning and internal training to help Sales differentiate in the market. - Translate customer pain points and success stories into marketing assets that drive pipeline and accelerate deal cycles. - Collaborate with Demand Gen and Content teams to support campaigns, product launches, events, and web strategy with compelling narratives. - Contribute to thought leadership and content development, analyst briefings, and case studies. - Evolve our core messaging framework and work with field teams to ensure consistent delivery across touchpoints. What You’ll Bring - 8+ years of experience in B2B product marketing with the ability to translate complex technical concepts to executive-level business impact. - Experience marketing to data science, AI/ML product leaders and engineers, or MLops personas is a strong plus. - Excellent verbal and written communication skills. Track record of building high-quality, enterprise-focused sales enablement content. - Deep understanding of product positioning, competitive strategy, and product launch frameworks. - Ability to thrive in a lean startup environment, with a strong bias for ownership and action. - Bonus: familiarity with product-led growth (PLG) or open source GTM motions. What Success Looks Like Within 1 month, you'll: - Ramp on our platform, positioning, and personas. - Audit and assess existing product marketing content and messaging. - Collaborate with Sales and Product to identify and begin executing on high priority enablement gaps. Within 3 months, you'll: - Deliver refreshed positioning and messaging for core enterprise use cases. - Launch a new suite of sales enablement materials tied to key workflows and industries. - Lead product marketing for an upcoming feature or release, from planning to execution. Within 6 months, you'll: - Be the go-to resource for enterprise GTM strategy and positioning. - Drive consistency in messaging across sales, marketing, and product. - Contribute to win/loss analysis, sales training, and pipeline acceleration efforts. Within 1 year, you'll: - Have helped define our category and product narrative in the AI market. - Lead major product launches, integrated campaigns, and competitive strategy. - Play a pivotal role in enabling scale across our GTM teams. At HumanSignal While our community and customers enjoy our products, we understand it is our team who make that possible. That is why we want to support you in doing your best work. To explore more about our team please visit the about our team page. We hope you are interested in our opportunities and encourage you to apply even if you are not sure you fit all of the requirements. When applying please include: A short document covering of your experience & skills, such as a resume or linkedin profile. If you have a cover letter expanding on your background and why HumanSignal is of interest to you, even better, though a cover letter is not required & will not impact your application status. When we receive your application, we’ll get back to you about the next steps. HumanSignal is an Equal Opportunity Employer. We are committed to building an organization that welcomes diverse backgrounds and lifestyles. Our goal is to create an inclusive work environment that is equitable and where everyone feels they belong. We foster open and transparent communication and a workplace where discrimination and harassment are not tolerated. If you need any accommodations or assistance to make your interviews more accessible please do not hesitate to reach out to us. We do not discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. We are hiring for this role across North America. Base Salary is target for $195,000 – $205,000 USD (based on experience and skills). Final offer details are determined by several factors including candidate experience, expertise as well as applicable industry knowledge, and may vary from the pay ranges listed above. We also offer stock options, comprehensive health benefits, and a strong team culture rooted in transparency and collaboration. Join us!

Role Description Our client is looking to add a Senior Product Marketing Specialist to bring clarity, momentum, and direction to how they position, launch, and enable their products. In this role, you'll focus exclusively on product marketing — shaping messaging, crafting go-to-market materials, and driving alignment across Product, Sales, and Marketing. It's a hands-on role for a rising product marketing professional ready to take the next step in their career: executing key initiatives today while helping define what great product marketing looks like for our team moving forward. You'll collaborate closely with Marketing, Sales, and Product leadership, leaning on teammates' expertise in content, design, and digital to ensure our positioning and launches land with impact. Core Responsibilities - Positioning & Messaging: - Help refine and formalize value propositions and messaging frameworks that differentiate our client's product in the higher education facilities market. - Translate technical product capabilities into clear, customer-centered stories that speak to campus operations professionals. - Contribute to the development of consistent messaging across channels, campaigns, and product touchpoints. - Sales Enablement: - Develop and maintain tools that help the Sales team position our solutions — including pitch decks, one-pagers, competitive summaries, and talking points. - Collaborate with Sales and Product teams to ensure messaging is accurate, relevant, and consistent. - Support internal enablement sessions that reinforce value messaging and product differentiation. - Go-to-Market Strategy & Launches: - Plan and execute go-to-market activities for product launches, enhancements, and key initiatives in collaboration with Marketing, Product, and Sales. - Create launch briefs, rollout communications, and customer-facing assets that drive awareness and adoption. - Track GTM performance metrics and contribute insights to improve launch effectiveness over time. - Market & Customer Insights: - Gather market, competitor, and customer insights to inform messaging, content, and go-to-market decisions. - Conduct customer interviews and collaborate with Customer Success to capture stories, pain points, and proof points. - Translate insights into actionable recommendations for product positioning and marketing opportunities. - Cross-Functional Collaboration: - Act as the connector between Product, Sales, and Marketing to align priorities and ensure clear communication. - Support Product Management in articulating and communicating value throughout the product lifecycle. Qualifications - 3-6+ years of experience in product marketing, solution marketing, or sales enablement in B2B SaaS or tech. - Proven ability to translate product capabilities into customer-facing value messaging and sales enablement materials. - Proven experience developing and executing go-to-market strategies for product launches or feature rollouts. - Strong copywriting and storytelling skills — able to distill complex concepts into clear, benefit-driven language. - Highly organized and comfortable managing multiple projects and stakeholders in a fast-moving environment. - Curiosity about product positioning, market segmentation, and competitive differentiation, with interest in growing into strategic ownership over time. - Comfortable in a fast-paced, evolving environment. - Familiarity with the higher education or public sector markets is a plus. - Understanding of HubSpot as a Marketing Tool is a plus. Growth Path This role is designed for a hands-on product marketing professional who's ready to bring focus and consistency to a critical function — and grow as it evolves. You'll start by driving key deliverables like messaging, sales enablement, and go-to-market materials. As the product marketing function matures, you'll have opportunities to expand your influence into strategic areas: shaping positioning frameworks, refining launch strategies, and helping define how product marketing operates across the organization. Over time, this role offers the potential to step into broader strategic or leadership opportunities within the Marketing organization as your expertise deepens and our go-to-market function continues to grow.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role offers an exciting opportunity for a strategic product marketing professional to shape messaging, positioning, and go-to-market strategies for a fast-growing SaaS platform. As a Senior Product Marketing Manager, you will translate complex product capabilities into clear and compelling narratives that drive adoption and growth across key customer segments. Working closely with Product, Sales, Marketing, Partnerships, and Customer Success teams, you will develop scalable frameworks, enablement assets, and launch strategies that empower teams to communicate value consistently. The role combines strategic thinking with hands-on execution, allowing you to build messaging architectures, support product launches, and generate market insights. You will play a key role in strengthening brand differentiation and improving how the platform is understood and sold. This position is ideal for someone who thrives in collaborative environments and enjoys turning complexity into clarity. - Develop and maintain a clear messaging architecture, including positioning, value propositions, proof points, and category narratives across target segments. - Lead go-to-market strategies for product launches, defining audiences, narratives, enablement materials, and adoption plans. - Create and maintain scalable enablement systems such as positioning briefs, value proposition libraries, competitive insights, and objection-handling frameworks. - Collaborate with Product and leadership teams to translate product strategy into clear, differentiated external messaging. - Partner with revenue marketing to ensure campaigns, website content, and marketing assets align with messaging and segment priorities. - Establish a voice-of-customer program by gathering insights from interviews, win-loss analysis, and market signals to refine messaging and inform product decisions. - Build a strong storytelling and proof framework, including case studies, quantified outcomes, and customer success narratives. - Support partner and integration marketing by defining ecosystem value propositions and producing reusable partner-focused content. Qualifications - 5+ years of experience in B2B SaaS product marketing with ownership of positioning, messaging, and go-to-market strategies. - Proven ability to build scalable messaging frameworks and enablement systems that support cross-functional teams. - Strong segmentation skills with the ability to tailor narratives for multiple audiences without fragmenting brand consistency. - Excellent writing and editing abilities with a talent for simplifying complex technical or product concepts. - Experience leading product launches and collaborating closely with product, sales, and marketing teams. - Ability to operate effectively in ambiguous environments and quickly iterate on new initiatives. - Strong cross-functional influence and stakeholder management skills. - Experience with partner ecosystems or integration marketing is a plus. Benefits - Competitive base salary of approximately $110,000 with performance-based bonus potential. - Comprehensive health, dental, and vision insurance coverage. - Flexible work schedule and remote work opportunities within the United States. - Paid vacation, sick leave, and extended seasonal company breaks. - Wellness reimbursement credit and home office stipend. - Professional development budget to support ongoing learning and career growth. - Collaborative team environment with regular team events and social activities.