• Drive the strategy and execution of marketing operations and insights in alignment with business goals and budgets • Partner across teams to support our shift from lead-based marketing to an account-based, enterprise-focused model • Oversee the marketing tech stack—including Salesforce, Marketo, 6sense, Qualified, and more—ensuring tools are integrated and adopted • Lead a growing team of managers and analysts, fostering a culture of accountability, enablement, and continuous improvement • Optimize campaign setup, lead routing/scoring, data flows, and multi-touch attribution to power ABM programs • Own marketing performance reporting, including dashboards, KPIs, and executive insights that drive decisions • Champion cross-functional collaboration with GTM teams including Sales, Finance, and RevOps to ensure shared visibility and impact

• Work closely with our Vice President of Customer Success on enterprise-level account opportunities for partnership and growth. • Own customer growth and satisfaction KPIs for international client marketing impact • Develop and refine international marketing and ecommerce strategy playbooks • Act as a senior strategic advisor, guiding clients on cross-border strategy and marketing effectiveness • Partner with Product, Marketing, and Revenue Operations to shape roadmap priorities based on international customer needs. • Partner with Sales on strategic renewals, expansions, and pitch strategy for international clients. • Serve as a go-to resource for our customers international marketing needs • Travel to client sites to build relationships with key customer stakeholders • Collaborate with product and engineering to develop product enhancements and data stories to support our customers • Contribute to internal processes and workflow documents for successful customer engagement and management, and work cross-functionally within Passport to deploy them • Become an expert on the Passport product, while keeping up with industry trends and news

• Define and own the overall marketing strategy for EdTech mobile apps • Own and optimize product-wide CPA at scale • Scale acquisition through continuous experimentation • Own marketing performance tracking end-to-end • Lead, mentor, and grow the UA and Creative Production teams

• Own and align marketing-sourced pipeline to ARR and PE goals. • Execute global ABM for high-value enterprise accounts. • Develop and implement scalable digital and field marketing programs. • Continuously optimize funnel conversion and ROI. • Lead development of value propositions, buyer insights, and competitive GRC positioning. • Create compelling executive-level content (compliance, audit, risk mitigation, ROI). • Build customer advocacy (case studies, references, communities). • Build and support channel, advisory, integration, and technology partners with co-marketing. • Equip partners with messaging, collateral, and thought leadership. • Establish a metrics-driven operating cadence: dashboards, forecasts, attribution, and KPI reporting. • Own funnel analytics, segmentation, campaign performance, and pipeline velocity. • Drive CAC efficiency and accurate forecasting with Finance and Sales. • Build, develop, and mentor the marketing team and agency ecosystem. • Partner with Sales, Product, and Customer Success on GTM strategy. • Present strategy, progress, insights, and investment recommendations to the CEO, Board, and PE sponsors.