• Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces. Own the function from end-to-end, defining how we measure success, priorities, and the future roadmap. • Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership. • Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention. • Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth. • Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives. • Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines. • Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels.

• We’re seeking individuals who are ready to rise into their next chapter. • You’ve created success in your life already, and now you’re ready to align your work with deeper purpose, flexibility, and fulfilment. • You value growth, self-awareness, and learning, approaching life with both confidence and humility. • You feel a pull toward leadership, service, and meaningful impact on a global level. • We are looking for self-motivated, ambitious and outgoing people who would like to partner with an international Global Media organisation who are at the forefront of the $65 billion Personal Development & Success Education industry, offering award-winning e-Learning courses and impactful events.

• Team Leadership: Oversee a best-in-class team that develops and implements end-to-end programs to build trust, drive product usage and deepen our relationships with customers at scale. • Champion our Customers: Act as the primary driver for multi-channel communications that drive customers’ successful navigation of the journey from adoption to retention and advocacy, using your expertise to guide and inform cross-functional programs that impact experiences across the customer journey. • Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Lifecycle Marketing team, but to transform the way the team works and what they deliver to the business. • Collaborate for Success: Partner closely with partners within Customer & Integrated Marketing, Customer Success, Marketing Operations, Product and Revenue Operations to align strategies and scale impact. • Enthusiastically Solve Ambiguous Challenges: Use expertise and influence to guide major cross-functional efforts to change how we show up for our customers through collaboration, clean data, system integrations, automation, scalable program design and impeccable project management.

• Create eye-catching video ads, visuals, and motion graphics for global mobile game campaigns. • Collaborate closely with the publishing and growth teams to understand game dynamics and produce the best-performing creatives. • Analyze creative performance data and derive actionable insights to improve future content. • Follow mobile gaming and social media trends to generate new and relevant ideas. • Work with the creative team to produce visuals for branding, social media, and events. • Understand and empathize with different player audiences to craft engaging visual stories.