• Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities. • Develop campaigns aligned with our differentiators and Ideal Customer Profile. • Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing. • Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey. • Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources. • Ensure messaging aligns with our wealth-building and relationship-driven philosophy. • Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads. • Prepare monthly reports showcasing ROI, lead quality, and conversion rates. • Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition. • Develop co-branded campaigns with referral partners such as realtors and financial advisors. • Manage relationships with vendors, such as graphic designers or video production teams. • Stay updated on industry trends and competitors’ strategies. • Organize and promote customer appreciation events and community involvement initiatives. • Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. • Update and optimize website content, ensuring SEO best practices. • Coordinate weekly marketing calls with the lending team to align goals. • Respond to social media comments and engage with online communities.

• Orchestrate effective collaboration with sales and cross-functional leaders to drive strategy and execute campaigns that will create, expand, and accelerate pipeline for strategic accounts • Design and implement comprehensive ABM strategies, including account selection, intent monitoring, and personalized content development • Lead account-specific campaign planning and execution, utilizing advanced account insights and buyer journey mapping and partner ecosystem • Develop and manage regional and targeted ABM programs leveraging multiple channels and personalized content experiences • Create account-specific metrics and KPIs to measure program success and ROI • Build and optimize ABM tech stack utilization to enhance targeting and personalization • Drive account-based analytics and reporting to demonstrate program impact and optimize strategies • Partner across the marketing organization, from regional counterparts to corporate, to advocate for inclusion of strategics in key programs and seamlessly communicate to the sales team

• Create and execute regional go-to-market plans specifically designed to overachieve on net-new logo goals and lead conversion targets. • Monitor and act on real-time intent data (e.g., 6sense) to launch rapid-response campaigns targeting Corporate accounts showing high-priority signals. • Support end-to-end activities for list criteria development, specifically focusing on expanding our contact database within prospect-only "greenfield" territories. • Manage and deliver "door-opener" campaigns—such as virtual threat briefings or self-service security assessments—designed to convert cold Corporate prospects into active sales opportunities. • Support in-person and virtual programs, including venue sourcing and post-event uploads, with a relentless focus on accelerating follow-up to ensure NNL conversion. • Deliver marketing communications to sales and SDR teams to ensure they are equipped with the right "Net New" messaging for outbound sequences. • Regularly report on metrics and trends leveraging Salesforce, focusing on ROI from campaigns specifically targeting new business vs. existing customers. • Manage a very tight project timeline and budget to deliver high-impact marketing activity without sacrificing quality or speed.

Travel: Frequent (US-wide) About Us VisibleThread is a growing technology business that is expanding at a rapid rate. Our RFP Intelligence Platform changes the way organizations do business by reducing risk, improving efficiencies and ensuring compliance. Our solutions are Enterprise built and some of our major customers include Boeing, Lockheed Martin, and the Canadian Government, to name but a few. Our Team We hire energetic, creative, and passionate people who can work together to drive serious value for our customers. A career with VisibleThread is both rewarding and challenging. We are a fun team, with a flat structure and we offer fantastic career development opportunities to grow within our organization as we expand. The Role We are looking for a high-impact Field Marketing Specialist to be the face and force behind our US presence. You will own the end-to-end execution of our physical events, trade shows, and digital partnerships. This is not just a "behind the scenes" role—you will collaborate closely with Sales and Customer Success (CS) to turn every event into a growth engine for VisibleThread. You are part project manager, part brand ambassador, and part strategist. Typical Day-to-Day Responsibilities: - Event Ownership: Lead the strategy and execution for all US physical events, including major trade shows, executive forums, and intimate customer roadshows. You’ll handle everything from booth selection to on-site setup. - Digital Partnerships: Manage and own our online US sponsorships. You will identify key partners and ensure our digital presence is maximized across industry-specific forums and platforms. - Webinar Hosting & Support: Act as a key stakeholder for our US webinar program. This includes coordinating speakers, managing the technical backend, and frequently hosting or moderating sessions. - Sales & CS Collaboration: Work hand-in-hand with our Sales and CS teams to promote upcoming activities. You will own the "pre-event buzz" and the "post-event hustle," ensuring leads are nurtured and follow-ups are executed flawlessly. - Financial Stewardship: Take full responsibility for the event budget, including vendor negotiations, processing invoices, and meticulous tracking of receipts and expenses. - Vendor Management: Source and manage relationships with printers, booth builders, and venue coordinators to ensure everything arrives on time and on brand.