• Own and operate entire demand generation engine, with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders • Plan, execute, and optimize all customer acquisition channels (SEO/GEO, SEM, paid social, AI-driven campaigns, and events) within a disciplined budget • Lead and scale account-based marketing (ABM) strategy to generate qualified pipeline from key large enterprise and mid-market accounts within lending segments, in close alignment with sales and customer success. • Drive day-to-day campaign execution and funnel performance from audience to impression to MQL to opportunity to revenue, using tools such as 6sense, Demandbase, Hubspot and Pardot to deploy targeted content, orchestrate multi-channel outreach, and measure engagement across account lists. • Be accountable for pipeline creation, conversion rates, CAC efficiency, and ROI, with clear reporting communications to sales and executive leadership • Partner closely with sales to align on ICPs, targeting, messaging, and campaign performance • Lead Maxwell’s event strategy end-to-end, treating events as pipeline engines, from partner management and booth design to budget ownership, pre-event outreach, and coordinated execution with Sales, Customer Success and Product. • Own the website as a growth asset: testing, optimizing, and improving conversion across the full funnel • Work closely with content and creative partners to develop assets that actually move pipeline, not just awareness • Drive marketing influence and pipeline acceleration playbooks for key strategic accounts in core verticals (IMBs, credit unions and banks). • Experiment intelligently, starting digital-first, but expanding into new channels when data supports it • Over time, help define what the next phase of marketing looks like as growth and investment accelerate

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a Senior Growth Engineer to join our team and accelerate our product’s growth through rapid experimentation, data analysis, and scalable technical solutions. You’ll work at the intersection of engineering, product, and marketing to optimize funnels, automate growth loops, and implement features that drive measurable impact. Daily Adventures & Responsibilities - Own and drive growth initiatives end-to-end — identify opportunities, design experiments, ship solutions, and measure impact on key metrics (NRR, GRR, CAC, activation, and expansion). - Design and implement experimentation frameworks (A/B testing, feature flags, instrumentation) to ensure reliable measurement and fast iteration. - Collaborate cross-functionally with Product, Marketing, Data, and Engineering to translate growth hypotheses into shipped, measurable features. - Leverage data and AI to personalize user experiences, optimize engagement, and reduce friction across the user journey. - Raise the technical bar by ensuring growth experiments are production-quality, performant, secure, and maintainable. - Act as a technical leader in growth — influencing roadmap decisions, mentoring others, and helping define best practices for experimentation and analytics. - Develop and execute engineering strategies that enable rapid experimentation and data-driven decision-making. - Architect and build scalable systems that support growth initiatives, such as onboarding flows, personalization engines, and viral loops. - Ensure technical excellence through best practices in performance optimization, security, and scalability. Qualifications - 7+ years of professional software engineering experience, with significant ownership of shipped product features. - Strong full-stack experience, including: - Frontend: JavaScript/Typescript, React - Backend: RoR, Node.js, Python, or similar - Databases, APIs, and cloud infrastructure (AWS/GCP) - Hands-on experience with analytics and experimentation: - A/B testing frameworks (e.g LaunchDarkly, Optimizely, Amplitude, Google Analytics, or custom) - Analytics platforms (Amplitude, Mixpanel, statsig, etc) - Proven ability to use data to drive decisions, not just report on it. - Excellent leadership, communication, and stakeholder management skills. - Practical experience using AI/LLMs to: - Accelerate development - Build product features - Improve productivity Mindset - Outcome-oriented: You care about business impact, not just shipping code. - Experimental: You’re comfortable forming hypotheses, testing quickly, and iterating based on real data. - Biased toward action: You thrive in ambiguity and move forward with imperfect information. - Metrics-driven: Obsession with metrics (LTV, CAC, retention) and rapid iteration. - High ownership: You treat growth problems as yours to solve. Nice-to-Haves - Experience on a growth, product-led, or experimentation team. - Background at a startup or scaling product. - Prior experience mentoring or leading engineers in ambiguous problem spaces. Key Characteristics of Growth Engineers - Entrepreneurial: Independent, resourceful, and proactive in seeking growth opportunities. - Experimental: Willing to test hypotheses and iterate on strategies based on real-world feedback. - Data-Driven: Focused on analyzing data to inform decisions and measure success. - Curious: Always learning and exploring new technologies and methods to drive growth. Our Tech Stack - Frontend: React/Redux/NodeJS - Backend: Ruby/Ruby on Rails/MongoDB/Elasticsearch - Infrastructure: Kubernetes/Docker/Ansible/Terraform Pay Range - Tier 1 Pay Range (San Francisco, New York City, Seattle): $218,600 - $300,520 USD - Tier 2 Pay Range (All other US Locations): $190,100 - $261,360 USD Benefits - Equity - Company bonus or sales commissions/bonuses - 401(k) plan - At least 10 paid holidays per year - Flex PTO and parental leave - Employee assistance program and wellbeing benefits - Global travel coverage - Life/AD&D/STD/LTD insurance - FSA/HSA and medical, dental, and vision benefits Why You’ll Love Working at Apollo At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins. If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

• Conduct professional phone interviews and communicate confidently via phone and email • Operate, market, and engage across social media to increase visibility and target engagement in the Leadership Development space • Create new landing pages for marketing campaigns (training provided) • Write professional content for social media and various advertising mediums (training provided) • Attend daily live training calls to advance your skills and contribute to our global team environment

• Execute and optimize demand generation programs with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders • Run day-to-day execution across customer acquisition channels including SEO/GEO, SEM, paid social, AI-driven campaigns, and events, within a disciplined budget • Execute and optimize account-based marketing (ABM) campaigns to generate qualified pipeline from key enterprise and mid-market lending accounts, in close alignment with sales • Manage campaign performance from audience to impression to MQL to opportunity, using tools such as 6sense, Demandbase, HubSpot, and Pardot to deploy targeted content and measure engagement across account lists • Track, analyze, and report on campaign performance, pipeline contribution, conversion rates, and ROI, sharing insights with marketing and sales leadership • Partner closely with sales to align on targeting, messaging, campaign execution, and follow-up • Support event strategy by owning execution and optimization, including pre-event outreach, on-site execution, and post-event pipeline follow-through • Own and optimize key sections of the website as a growth asset, testing and improving conversion across the funnel • Collaborate with content and creative partners to develop assets that support pipeline generation and sales conversations • Contribute insights and recommendations to improve demand generation performance as the business grows • Experiment intelligently, starting digital-first and expanding into new channels when data supports it.