• Conduct professional phone interviews and communicate confidently via phone and email • Operate, market, and engage across social media to increase visibility and target engagement in the Leadership Development space • Create new landing pages for marketing campaigns (training provided) • Write professional content for social media and various advertising mediums (training provided) • Attend daily live training calls to advance your skills and contribute to our global team environment

• Execute and optimize demand generation programs with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders • Run day-to-day execution across customer acquisition channels including SEO/GEO, SEM, paid social, AI-driven campaigns, and events, within a disciplined budget • Execute and optimize account-based marketing (ABM) campaigns to generate qualified pipeline from key enterprise and mid-market lending accounts, in close alignment with sales • Manage campaign performance from audience to impression to MQL to opportunity, using tools such as 6sense, Demandbase, HubSpot, and Pardot to deploy targeted content and measure engagement across account lists • Track, analyze, and report on campaign performance, pipeline contribution, conversion rates, and ROI, sharing insights with marketing and sales leadership • Partner closely with sales to align on targeting, messaging, campaign execution, and follow-up • Support event strategy by owning execution and optimization, including pre-event outreach, on-site execution, and post-event pipeline follow-through • Own and optimize key sections of the website as a growth asset, testing and improving conversion across the funnel • Collaborate with content and creative partners to develop assets that support pipeline generation and sales conversations • Contribute insights and recommendations to improve demand generation performance as the business grows • Experiment intelligently, starting digital-first and expanding into new channels when data supports it.

• Ownership and optimization of digital marketing channels (SEA, Meta, LinkedIn, SEO, Email marketing...) • Development of targeted campaigns for specific customer segments in the Belgian market • Design and execution of growth experiments to validate hypotheses and unlock new opportunities • Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences • Data-driven optimization of campaign performance, conversion rates, and ROI • Collaboration with design, content, Product, and Sales teams for integrated growth initiatives • Management of budget allocation, performance tracking, and reporting • Testing and validation of new channels and tactics as growth levers

• Define, operationalize, and continuously refine the company’s growth strategy across employer-sponsored pharmacy and benefits administration markets • Collaborate with Sales, Product, and Marketing to translate go-to-market strategies into scalable processes and repeatable playbooks that drive adoption and revenue growth • Lead initiatives that improve market positioning, customer engagement, and solution differentiation in a competitive PBM and benefits landscape • Partner with Finance and Product teams to model ROI, business cases, and financial outcomes of growth initiatives • Ensure alignment between commercial strategy, client operations, and implementation functions to deliver a consistent employer experience • Design and implement external-facing business processes that support the delivery of PBM and benefits administration services directly to employers • Build standardized workflows for client onboarding, pricing, contracting, benefit setup, and ongoing account management • Apply process design methodologies to ensure scalability, compliance, and operational efficiency • Partner with technology teams to automate key functions and improve data integrity, visibility, and reporting accuracy • Continuously assess and refine enterprise processes to enhance speed to market and client satisfaction • Collaborate with Marketing and Product leaders to refine value propositions, service offerings, and differentiators for the employer market • Define go-to-market readiness criteria for new products and services, ensuring alignment across operational, compliance, and client service teams • Lead cross-functional launch plans, coordinating timelines, enablement materials, and communication strategies • Establish a framework for performance tracking across all GTM initiatives, including pipeline conversion, client activation, and retention metrics • Develop and manage Key Performance Indicators (KPIs) and dashboards to track progress against enterprise goals, growth targets, and project milestones • Implement governance processes for ongoing performance reporting and accountability across departments • Present executive-level insights on strategic initiatives, identifying risks, dependencies, and opportunities for acceleration • Foster a data-driven culture of continuous improvement and transparency across business units • Lead, mentor, and empower teams in growth operations, process design, and enablement • Promote collaboration across Sales, Operations, Product, and Client Success to ensure alignment and operational readiness • Serve as a trusted advisor to senior leadership, providing actionable insights to guide strategic decision-making.