• Drive new business growth with enterprise healthcare organizations, including health systems, hospitals, ambulatory networks, and post-acute providers • Prospect, qualify, and develop a robust pipeline of opportunities with both executive and operational stakeholders • Manage the entire sales cycle—from initial outreach and discovery to proposal creation, contract negotiation, and closing deals • Create and present customized partnership solutions that align MedCerts programs with provider workforce strategies • Build relationships at the executive level to gain support and expedite decision-making • Work with marketing, product, and account management teams to develop proposals and ensure smooth delivery after the sale • Keep accurate sales forecasts and CRM records and report regularly on pipeline activity and revenue progress • Represent MedCerts at healthcare industry events to boost visibility and establish thought leadership in workforce development • Stay informed about healthcare workforce trends and use market insights to influence sales strategies and customer discussions

• Develop and execute a business development strategy to drive revenue and secure new clients in the brand and social media space • Identify and pursue high-value prospects, including startups, small businesses, and enterprise clients, that align with the agency’s offerings • Lead end-to-end sales cycles, from prospecting and pitching to contract negotiation and closing deals • Cultivate strong relationships with CMOs, marketing directors, and decision-makers in key industries • Develop proposals, presentations, and case studies that effectively communicate the agency’s expertise and value proposition • Maintain a robust sales pipeline and CRM to track opportunities, client interactions, and revenue projections • Collaborate with leadership to drive the agency’s overall marketing and lead generation efforts • Assist in developing and executing B2B marketing campaigns, including email outreach, digital advertising, social media, and thought leadership content • Represent the agency at industry events, networking functions, conferences, and trade shows to generate new business opportunities • Work closely with the creative and strategy teams to ensure client needs are aligned with agency capabilities and service offerings • Monitor market trends and competitor activity to identify new opportunities for growth • Serve as a trusted advisor to potential and existing clients, understanding their pain points and positioning 321 as the best solution • Build long-term relationships with clients, partners, and referral sources to generate ongoing business opportunities • Maintain strong internal communication with project management, creative, and strategy teams to ensure smooth client onboarding and handoff

• Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets • Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL) • Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions • Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals • Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression • Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality • Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities • Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals

• Proactively prospect and generate new qualified business opportunities through structured outbound and inbound outreach activities. • Research and identify target accounts, contacts, and buying signals to support effective pipeline development. • Qualify inbound and outbound leads against defined criteria and schedule meetings for Account Executives. • Use HubSpot CRM to track prospect interactions, manage activity, and maintain accurate pipeline and reporting data. • Collaborate closely with Account Executives and Sales Engineering to align messaging, handoffs, and qualification standards. • Analyze market segments, customer profiles, and outreach performance to continuously improve prospecting effectiveness. • Participate in industry events, campaigns, and targeted initiatives to support new opportunity creation when applicable. • Provide regular updates on outreach activity, pipeline contribution, and progress toward individual and team targets.