• Support the end-to-end planning and execution of conferences, vertical events, field marketing events, webinars, and brand activations. • Assist in developing event timelines, run-of-show documentation, staffing plans, and logistics checklists. • Help secure venues, manage booth assets, order materials, coordinate shipments, and maintain inventory. • Manage pre-event tasks including registration, speaker prep, attendee lists, briefing documents, and internal communications. • Coordinate with external vendors, including AV teams, printers, caterers, and production partners to ensure seamless execution. • Assist in managing contracts, budgets, POs, and invoices, ensuring accurate and timely processing. • Organize shipping logistics, booth setups, lead capture systems, and onsite operations. • Serve as onsite support during events, assisting with setup, registration, activation management, attendee experience, and tear-down. • Troubleshoot issues in real time, escalating to the Head of Experiential Marketing when needed. • Represent the brand professionally and help ensure a smooth, memorable attendee experience. • Collaborate with cross-functional partners across Brand, Integrated Marketing, Content, Demand Gen, Product Marketing and Sales, to ensure event alignment and readiness. • Provide regular updates on timelines, deliverables, risks, and next steps. • Help prepare executive stakeholders for speaking engagements and event appearances. • Track event metrics including attendance, engagement, lead capture, logistics costs, and operational performance. • Assist with post-event recaps, performance summaries, and recommendations for improvement. • Maintain internal documentation, event calendars, asset lists, and budget trackers. • Help develop SOPs, checklists, and repeatable processes that improve efficiency and consistency across events and regions. • Research new experiential trends, technologies, and creative approaches to enhance event quality. • Support adoption of event management tools and systems.

• design in partnership with the Director of Stewardship & CRO a compelling and targeted annual events plan and calendar. • oversee and approve event invite lists and invitations in collaboration with key stakeholders • manage the execution of the event on-site, troubleshooting issues • coordinate event fundraising with the Development Team, including host sponsorships, table and ticket purchase

• Plan and execute US-based and global in-person and hybrid events, including flagship conferences, trade shows, developer events, customer programs, and executive events. • Manage the full event lifecycle: strategy alignment, project planning, logistics, trade show planning and execution, on-site delivery, and post-event reporting. • Partner with marketing, sales, customer success, developer relations, and executives to ensure events and trade show programs support business objectives and audience needs. • Own venue sourcing, trade show booth space coordination, contract negotiation, vendor management, AV production, catering, staffing, registration, signage, and on-site logistics. • Lead all trade show operational components, including booth design and fabrication coordination, show services ordering, freight and drayage management, exhibitor regulations, and on-site booth operations. • Build and manage detailed project plans, timelines, and workflows across multiple simultaneous events and regions, including overlapping trade show calendars. • Ensure consistent brand standards, messaging alignment, and high-quality attendee experience across all programs, including exhibit floor presence and booth experience. • Track and manage event and trade show budgets, forecasts, and expense reconciliation, including sponsorship packages and show-related fees. • Measure event and trade show performance and ROI, and share insights to optimize future programs and inform broader event strategy. • Develop scalable processes, templates, and best practices for both event and trade show execution to improve efficiency across the global events program. • Collaborate with external agencies, production partners, and booth vendors for complex and large-scale events and exhibitions. • Support experimentation with new event formats and innovative trade show engagement models to increase impact across the customer journey.

• Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities. Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward. You'll be responsible for tracking marketing-sourced and marketing-influenced pipeline, analyzing program effectiveness, and optimizing spend based on ROI. • Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing. Create region-specific messaging and content that resonates with technical buyers—ML engineers, data scientists, and engineering leaders—while adapting Arize's core positioning for local market needs. Manage campaign budgets, timelines, and cross-functional collaboration to ensure programs deliver against pipeline goals. • Design and execute targeted ABM plays for strategic accounts in partnership with sales. This includes creating personalized outreach campaigns, coordinating executive engagement opportunities, developing custom content and demos, and orchestrating multi-touch programs that accelerate deal velocity. You'll track account engagement and work with sales to refine targeting and messaging based on what's working. • Own field event strategy as a key pipeline driver, including executive dinners, customer roundtables, developer meetups, and sponsored activations at industry conferences. Manage end-to-end execution from concept to post-event follow-up, ensuring events generate qualified leads and create meaningful sales conversations. This includes our flagship annual Observe summit and regional events in SF, NYC, and other major tech hubs. • Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation. Create sales enablement materials including one-pagers, competitive battle cards, and campaign-specific talk tracks. Equip sales teams with the tools and training they need to effectively follow up on marketing-generated leads and opportunities. • Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI. Regularly report on program performance, pipeline contribution, and key insights. Use data to make recommendations on budget allocation, program mix, and messaging adjustments to maximize impact.