• Develop and implement end-to-end demand generation strategies across several software solutions, that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives • Design and manage integrated marketing campaigns (traditional, digital and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey • Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI • Leverage data analytics tools (e.g., PowerBI, HubSpot, Salesforce, Marketo, and others) to monitor campaign performance, identify growth opportunities, and optimize conversion rates across acquisition channels • Collaborate with cross-functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs • Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight-based optimizations across channels and tactics • Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals • Partner with Sales to ensure seamless lead handoff, effective follow-up, and alignment on lead scoring and qualification criteria • Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance

• Lead our Product Hunt launch — teaser, copy, outreach, day-of coordination • Craft stories that convert (Threads, Substack, TikTok, LinkedIn) • Engineer waitlist and referral loops for alpha access • Build creator/influencer collabs around the “warm intro revolution” • Activate Slack/Discord/WhatsApp founder groups • Build referral and ambassador loops around verified intros • Curate case studies and success stories from early users • Run rapid experiments (landing pages, CTA, viral hooks) • Track CAC, conversion, and virality metrics in Notion or Airtable • Optimize onboarding and email flows for early users

• Growth Ops: Build and manage automated systems for marketing request intake and creative production, reducing bottlenecks and increasing team throughput. • AI Tooling Development: Work with Gemini and Claude to build custom tools and automations that enhance the Growth team's capabilities—from content generation to data analysis to campaign optimization. • Campaign Execution: Own run-rate growth campaigns including direct mail, email sequences, and other channels that drive consistent pipeline and activation. • Product Launch Operations: Quarterback new product launches by coordinating timelines, aligning stakeholders (Product, Marketing, Sales), and ensuring all growth tactics deploy on schedule. • Project Management: Track progress across dozens of concurrent growth initiatives, holding team members accountable to deadlines while identifying and removing blockers. • Process Optimization: Continuously identify opportunities to automate manual work, streamline workflows, and increase team efficiency through better systems and tools. • Cross-Functional Collaboration: Work closely with Creative, Product, Analytics, and Sales to ensure growth initiatives have the resources and coordination needed to succeed.

• Channel Growth: Drive measurable improvements in organic search traffic and LLM-generated referrals (AEO/GEO) that translate to new user acquisition and revenue. • Technical SEO Excellence: Ensure Engine.com and all product properties are optimized for both traditional crawlers and AI agents, enabling efficient access and action on behalf of users. • Content Automation: Build and manage scalable content programs using tools like AirOps to dominate long-tail search queries and establish topical authority in business travel. • LLM Optimization: Develop and execute experiments to improve Engine's presence in ChatGPT, Perplexity, Gemini, and other answer engines through citation-worthy content and agent-friendly architecture. • Cross-Product Strategy: Create cohesive organic strategies across Engine's core platform, Groups, Spaces, and Partner Hub that drive traffic to each product's unique value propositions. • Performance Reporting: Deliver data-driven insights on organic performance using Amplitude, Snowflake, Salesforce, and other analytics tools to inform strategy and demonstrate ROI. • Competitive Intelligence: Monitor and outmaneuver competitors in search through technical superiority, content depth, and emerging channel adoption.