• Design and implement scalable automation logic across the full funnel, identifying operational bottlenecks and delivering technical solutions that improve GTM efficiency and reliability • Ensure reliable end-to-end data synchronization across the GTM stack, maintaining data quality and minimizing operational risk through well-managed integrations and data pipelines • Orchestrate multi-step data enrichment and transformation workflows using platforms such as Clay, Workato, or Zapier to source, enrich, validate, and activate data across systems • Create, refine, and maintain automated engagement sequences that trigger email, call, and social outreach based on behaviors, lifecycle stages, or data changes • Build, update, and maintain dashboards and reporting systems that measure funnel performance, campaign effectiveness, and other key metrics • Help evaluate, implement, and optimize GTM technologies, including AI and emerging tools for lead research, enrichment, personalization, and workflow optimization • Partner cross-functionally with Business Systems, GTM Operations, Analytics, and other stakeholders to define scalable processes, maintain documentation, ensure system alignment, and uphold data governance and privacy standards

• Lead Sales Enablement and Revenue Readiness: Own the end-to-end readiness of sales and customer success teams. Translate product features into sales narratives, battle cards, and talk tracks. Ensure every rep can articulately demo new and existing features with confidence. • Develop and Manage Revenue Onboarding: Build and administer a standardized product onboarding curriculum for new sales and CS hires to ensure faster ramp times and consistent messaging from day 1. • Define and Maintain Product Messaging: Act as the keeper of Nitrogen’s platform messaging by establishing a clear and consistent articulation of our products’ and features’ value, ensuring alignment with the company’s strategic direction. • Develop Internal and External Training Content: Develop engaging training content, demo decks, and presentations for both online and in-person events. Execute continuous training cycles to ensure the team remains fluent in the latest product launches and market changes. • Master Industry Knowledge: Become the go-to expert on relevant wealth management technology solutions, creating comparative materials that effectively position Nitrogen in the marketplace. • Conduct Market Research and Analysis: Perform comprehensive market research and competitive analysis to identify trends, customer needs, and competitive positioning, using these insights to inform product development, marketing strategies and sales enablement content. • Coordinate and Systemize Product Launches and Go-To-Markets: Oversee the execution of product launches and feature updates, ensuring timely and targeted delivery of materials to appropriate audiences to maximize impact. • Optimize Product Pages and Knowledge Base: Manage product pages and the Knowledge Base to ensure high-quality, consistent written and visual content. • Develop Multimedia Campaign Content: Write compelling scripts and storyboards for multimedia campaigns. • Implement Customer Feedback Loop and Performance Tracking: Establish and maintain a robust feedback loop with customers and sales teams to gather insights on product performance and customer satisfaction, combined with performance data to drive continuous product improvements.

• Drive Alignment Across Field Teams • Build and maintain strong relationships with partner account teams and Citrix regional sellers. • Ensure both organizations are coordinated around target customers, shared priorities, and strategic opportunities. • Facilitate effective field-to-field engagement and eliminate friction that slows down execution. • Accelerate Joint Customer Opportunities & Pipeline • Champion a unified value proposition that demonstrates how Citrix and its strategic partners jointly solve customer challenges. • Activate high-value co-sell opportunities and ensure both sellers understand where and how to position joint solutions. • Work with alliance account teams to identify whitespace, prioritize accounts, and drive a consistent pipeline generation motion. • Drive Revenue & Closed-Won Outcomes • Partner with sales leadership to track, influence, and accelerate joint deals across Enterprise and Commercial accounts. • Engage directly in key customer cycles to reinforce joint value, build trust, and support deal progression. • Ensure successful execution of co-selling strategies that lead to predictable, scalable revenue growth. • Partner & Channel Collaboration • Support partner go-to-market activities by reinforcing joint messaging across partners, distributors, and system integrators. • Ensure joint offerings are embedded into partner solution plays, account plans, and field conversations. • Educate partners on how Citrix enhances and complements their portfolio to unlock more opportunities. • Field Enablement & Program Execution • Lead enablement programs, workshops, trainings, and customer/partner events that highlight the strategic alignment between Citrix and key partners. • Equip field teams with repeatable plays, clear positioning, and joint win stories to drive consistent execution at scale. • Build and operationalize programs that create sustained pipeline and revenue impact. • Insight, Intelligence & Strategic Guidance • Stay informed on partner strategies, priorities, and customer trends to ensure Citrix stays aligned and relevant. • Provide ongoing feedback to Citrix leadership on field needs, competitive insights, customer blockers, and partnership opportunities. • Influence internal and partner stakeholders to strengthen the overall alliance and accelerate business outcomes.

• You’ll own how Omeda’s products are communicated across the business and in the market. • You’ll define and maintain our product narratives, grounded in buyer needs and real-world usage. • You’ll lead go-to-market planning for launches, ensure internal readiness, and bring structure and discipline to how product marketing operates. • You’ll shape how Sales tells the product story by owning pitch materials, demo flow, talk tracks, and training. • Over time, you’ll turn this work into repeatable playbooks that create clarity and consistency across Product, Sales, Customer Success, and Marketing. • You’ll partner closely with Product, joining roadmap discussions as direction and timing become clear. • You’ll work directly with Sales through weekly meetings, call reviews, and training. • You’ll partner with Customer Success leadership to understand adoption patterns and customer needs. • You’ll define the product narrative used across campaigns, content, and the website.