• Drive Alignment Across Field Teams • Build and maintain strong relationships with partner account teams and Citrix regional sellers. • Ensure both organizations are coordinated around target customers, shared priorities, and strategic opportunities. • Facilitate effective field-to-field engagement and eliminate friction that slows down execution. • Accelerate Joint Customer Opportunities & Pipeline • Champion a unified value proposition that demonstrates how Citrix and its strategic partners jointly solve customer challenges. • Activate high-value co-sell opportunities and ensure both sellers understand where and how to position joint solutions. • Work with alliance account teams to identify whitespace, prioritize accounts, and drive a consistent pipeline generation motion. • Drive Revenue & Closed-Won Outcomes • Partner with sales leadership to track, influence, and accelerate joint deals across Enterprise and Commercial accounts. • Engage directly in key customer cycles to reinforce joint value, build trust, and support deal progression. • Ensure successful execution of co-selling strategies that lead to predictable, scalable revenue growth. • Partner & Channel Collaboration • Support partner go-to-market activities by reinforcing joint messaging across partners, distributors, and system integrators. • Ensure joint offerings are embedded into partner solution plays, account plans, and field conversations. • Educate partners on how Citrix enhances and complements their portfolio to unlock more opportunities. • Field Enablement & Program Execution • Lead enablement programs, workshops, trainings, and customer/partner events that highlight the strategic alignment between Citrix and key partners. • Equip field teams with repeatable plays, clear positioning, and joint win stories to drive consistent execution at scale. • Build and operationalize programs that create sustained pipeline and revenue impact. • Insight, Intelligence & Strategic Guidance • Stay informed on partner strategies, priorities, and customer trends to ensure Citrix stays aligned and relevant. • Provide ongoing feedback to Citrix leadership on field needs, competitive insights, customer blockers, and partnership opportunities. • Influence internal and partner stakeholders to strengthen the overall alliance and accelerate business outcomes.

• You’ll own how Omeda’s products are communicated across the business and in the market. • You’ll define and maintain our product narratives, grounded in buyer needs and real-world usage. • You’ll lead go-to-market planning for launches, ensure internal readiness, and bring structure and discipline to how product marketing operates. • You’ll shape how Sales tells the product story by owning pitch materials, demo flow, talk tracks, and training. • Over time, you’ll turn this work into repeatable playbooks that create clarity and consistency across Product, Sales, Customer Success, and Marketing. • You’ll partner closely with Product, joining roadmap discussions as direction and timing become clear. • You’ll work directly with Sales through weekly meetings, call reviews, and training. • You’ll partner with Customer Success leadership to understand adoption patterns and customer needs. • You’ll define the product narrative used across campaigns, content, and the website.

• Drive product market positioning, messaging, and go-to-market strategy • Develop compelling product positioning and value propositions • Own and execute end-to-end go-to-market plans for new product launches • Conduct market research and competitive analysis • Create and maintain sales enablement assets • Partner with Demand Generation and Content teams for campaigns

• Designing and optimizing omnichannel lifecycle marketing campaigns. • Driving customer activation, engagement, retention, referrals, and cross-sell efforts. • Owning the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights. • Leading A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation. • Developing tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal. • Working with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies. • Deeply understanding the customer journey and identify friction points and opportunities for value reinforcement. • Owning the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives. • Tracking and reporting on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations.