- Own the full cold email process A–Z, including: - Prospect research, list building, and audience segmentation - Setting up and managing cold email tools, inboxes, and domains - Writing and optimizing cold email copy and multi-touch sequences - Managing domain warmup, deliverability, and inbox health - Launching, monitoring, and optimizing campaigns in real time - A/B testing subject lines, messaging, CTAs, and send schedules - Tracking performance metrics and reporting on campaign results - Delivering qualified leads consistently to our sales team

• Generate new business opportunities through inbound and outbound prospecting, including email, phone, social channels, events and campaigns for the **ANZ** Region, market **ENT Segment** (Enterprise, 2000+ employees) • Identify, research, and qualify prospective clients by understanding their needs, challenges, and readiness to engage with sales. • Create and execute outreach sequences, including personalized email campaigns and cold-calling to map and penetrate accounts. • Engage existing customers as needed to identify cross-sell or expansion opportunities across a defined segment or product (as applicable to the team). • Educating and nurturing leads to progress toward a qualified meeting or next step in the buyer journey. • Maintain accurate and up-to-date lead and activity data in CRM and sales engagement tools. • Collaborate with Account Executives to ensure smooth and effective handoff of qualified opportunities. • Partner with Sales, Marketing, and other teams to continuously refine lead-generation processes, messaging, and workflow improvements. • Achieve or exceed monthly and quarterly targets for qualified meetings, Sales Qualified Opportunities, and pipeline contribution. • Participate in ongoing training, coaching, and skill development.

• Own all independent veterinary clinics within an assigned state or geographic territory and shape how the business pursues opportunities within that region • Analyze territory performance to identify underpenetrated regions, clinic segments, and geographic trends, and translate insights into engagement strategies • Maintain and update clinic and account data that informs ICP scoring, while exercising judgment to prioritize accounts based on human context and market insight • Develop account-level and geographic engagement strategies, determining timing, messaging approach, and escalation paths • Decide whether prospective accounts are qualified for sales engagement and exercise authority to advance, defer, or mark opportunities as unqualified • Select which qualified opportunities are scheduled for meetings and routed to Account Executives based on readiness, fit, and strategic priority • Execute outbound engagement strategies in support of territory-level pipeline objectives, completing approximately 300 cold engagement attempts per week • Continuously assess and refine territory focus and engagement approaches to improve pipeline quality, revenue efficiency, and overall territory outcomes

• Book high-quality discovery meetings that convert into first orders • Maintain a strong signal-to-noise ratio in the AE pipeline • Consistently act on inbound and outbound opportunities within minutes • Provide weekly insights that improve targeting, messaging, and margin outcomes • Strategic Outbound Execution: Drive high-volume, multi-channel outbound campaigns (cold calling, targeted email, and LinkedIn) to source net-new mid-market customers. • Account Intelligence & Mapping: Conduct deep-dive research into high-value promotional product distributors and enterprise accounts. • Qualified Handoffs: You will qualify interest, confirm fit, and create urgency — then execute a clean, timely handoff to the Partnership Manager once buying intent and timeline are clear. • High-Urgency "Speed to Lead": Monitor real-time intent signals and act with extreme urgency. • Cross-Functional Tag-Teaming: Work in lockstep with a pod of Partnership Managers to execute account-based marketing (ABM) strategies. • Market Feedback & Analysis: Leverage AI and CRM data to identify trends in customer objections and market shifts.