• Establish and drive visual design direction across projects, ensuring alignment with brand guidelines, project parameters, and client objectives. • Able to contribute hands-on design work when needed—creating style frames, type treatments, UI systems, and toolkits. • Lead and mentor designers, fostering growth and elevating studio-wide design standards. • Collaborate with creatives, technologists, producers, and strategists to align visual design with creative strategy, user experience, and technical feasibility. • Oversee and refine design outputs, ensuring consistency, clarity, and craft excellence across deliverables. • Present and articulate design intent and rationale to internal teams, clients, and stakeholders. • Shape the visual direction of pitches and proposals, contributing to new business opportunities. • Stay ahead of emerging trends, tools, and workflows—including AI-driven exploration—and bring them into the design process.

• Own end to end creative strategy across paid acquisition and organic channels and maintain creative roadmap aligned with growth priorities • Translate brand and product strategy into compelling creative concepts and narratives • Ensure creative aligns with brand standards • Establish frameworks and build repeatable processes for ideation, review and iteration • Create clear briefs and feedback loops • Partner closely with Performance Marketing to develop, test and iterate • Design creative testing frameworks aligned with channel specific best practices • Work closely with Growth, Product and Social teams to align messaging • Own creative performance across the funnel (hook → message → CTA), not just production • Translate performance insights into creative direction (what to scale, what to kill, what to iterate)

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Collaboration and critique are core to how we build at Hover. Creating the best product and brand experiences requires close partnership, thoughtful challenge, and a willingness to ask hard questions that improve the work. As Creative Director, you’ll help shape that culture while bringing a confident, strategic creative voice to high-impact decisions across the company. This role offers the opportunity to influence Hover’s brand, marketing, and product experiences while helping define how creative work gets built, tested, and scaled. You will contribute by: - Leading Hover’s creative expression through collaboration, early prototyping, and a deep focus on the user. - Championing testing and iteration over static presentations, using prototypes to drive better conversations and outcomes. - Bringing strong design fundamentals and product understanding to stakeholder discussions, helping teams navigate what’s possible while pushing for the best experience. - Partnering cross-functionally to guide critique, align teams, and evolve Hover’s design systems and creative standards as the company grows. - Leading collaborative critique and design sessions. - Prototyping and testing ideas early and often. - Partnering with stakeholders to balance creative vision and feasibility. - Contributing to and evolving Hover’s design system. Qualifications - Experience leading creative work across product, brand, and marketing. - Strong design fundamentals and an ability to elevate work through critique. - Experience working with design systems and scalable frameworks. - Proficiency in Figma and Adobe Creative Suite. - Comfort leading cross-functional conversations. - Strong communication and collaboration skills. Requirements - Motion design or advanced prototyping experience (nice-to-have). - Experience partnering closely with product and engineering (nice-to-have). - Experience evolving a design system at scale (nice-to-have). Benefits - Compensation - Competitive salary and meaningful equity in a fast-growing company. - Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents. - Paid Time Off - Unlimited and flexible vacation policy. - Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave. - Mandatory Self-Care Days - A day set aside each month to allow employees to recharge. - Remote Wellbeing Resources - We provide recurring fitness classes, meditation/mindfulness tools, virtual therapy, and family planning assistance. - Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications.

• Work closely with the Creative Director on the conceptual development and execution of seasonal editorial A&F NFL Collaboration shoots – ensuring that all creative content aligns with the brand's guidelines and is consistent with the overall brand aesthetic. • Concept, plan, and execute all NFL-related content for the A&F brand across campaigns, social, and special projects. • Develop moodboards and oversee casting, on-set art direction, propping, and overall visual execution of each shoot. • Work with external partners including production, agents and NFL teams to plan and schedule content capture. • Manage post-production across all assets, ensuring quality, consistency, and timely delivery. • Partner closely with strategy, styling, and product teams to align creative with business and brand goals. • Work on set with celebrity and athlete talent, representing the brand with professionalism and confidence. • Lead and empower shoot team through roadblocks and unexpected problems, challenging the team to seek creative solutions that advance our brand and speak to the customer. • Expect travel during the NFL season, including games, player homes and special events. • Understand current trends in social media, fashion, and culture – testing new ideas to further develop and advance the creative voice of the A&F brand. • Communicate and collaborate effectively within the A&F organization, clearly and effectively presenting ideas and projects to cross functional partners and all levels of leadership. • Evolve the brand handwriting for a new generation of consumers, building off existing brand foundation. • Help to implement a creative organization that supports a content-led marketing strategy. • Other projects and responsibilities as assigned