This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives. Reporting to the Director, Paid Marketing, we are seeking a seasoned performance marketer with deep expertise in crypto/web3 to lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives. This role is responsible for: - Designing and managing a structured testing roadmap - Evaluating new platforms - Optimizing early-stage performance - Identifying scalable opportunities that can evolve into core acquisition channels In this role, you will act as the bridge between growth strategy and hands-on channel experimentation—bringing analytical rigor, creativity, and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products. This is a fully remote position. Qualifications - 5+ years of hands-on performance marketing experience - Experience in consumer tech products with a focus on transactional goals - Proven track record running structured tests, pilots, or growth experiments - Experience with nontraditional or emerging platforms is a strong plus - Comfortable with analytics tools, attribution models, and performance metrics - Strong communication skills to simplify complex learnings for stakeholders - Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch - Crypto native and/or crypto/web3 experience required Requirements - Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels - Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels - Evaluate high-potential channels (e.g., web3 DSPs, endemic web3 publishers, emerging social platforms, gaming) - Partner closely with our in-house creative team to develop and test new formats for emerging channels - Drive continuous campaign improvement through rigorous KPI analysis, testing, and optimization - Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis - Align with brand, lifecycle, and product marketing to connect learnings across the funnel - Turn test learnings into repeatable frameworks, best practices, and internal documentation - Present insights, trends, and recommendations to stakeholders in a clear, structured way - Additional duties and responsibilities as assigned Benefits - Fully remote position - Opportunity to work in a dynamic, fast-paced, and feedback-driven environment - Chance to add value from day one in an incredibly visible role

• Own and optimize Google Ads and YouTube campaigns focused on lead generation • Develop and refine campaign structures based on intent, geography, and performance data • Conduct ongoing search term analysis and implement strong negative keyword strategies • Monitor Auction Insights, impression share, and competitive positioning • Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions • Drive campaign structure development, A/B testing, and automation strategy to maximize performance • Use GA4 and Google Search Console to analyze performance trends and surface opportunities • Evaluate performance based on true CPA and signed cases, not just CPL • Track lead flow and monitor lead quality across platforms • Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies • Lead landing page improvements and conversion-rate optimization efforts • Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns • Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel • Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results • Provide strategic input on budget allocation and channel mix to the Growth Marketing Director • Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing

Blend is looking for an experienced paid social media expert to help grow revenue for our tour, activity, and attraction clients in markets such as Chicago; Wisconsin Dells; Banff National Park, Charleston, SC, and more. These small to midsize companies ($2-$30M annual revenue) rely on Blend to increase demand and bookings for their experiences. Your role will be focused on managing paid social media ad accounts inside of the broader integrated marketing strategy. The majority of your time will be spent working on Meta Ads (Facebook and Instagram) campaigns. You’ll also have opportunities to work on TikTok, Pinterest, Reddit, and LinkedIn campaigns. Your role will be to implement, optimize, and monitor campaigns, ensure KPI’s are being met, provide written and verbal reports to clients, and continuously stay on top of advertising best practices (both platform-specific and general) for the tour, activity and attraction space. About You - You’re passionate about driving client success through paid social advertising campaigns. - You enjoy educating people who are curious about how social advertising works, or who don’t fully understand its capabilities. - You enjoy working with a team to bring a campaign from idea to execution to success. - You’re able to clearly and honestly communicate results and performance internally with the Blend team, and externally to clients. - You’re passionate about measurement and being sure that the money you’re spending is driving success for your clients. - You have a solid understanding of how paid advertising impacts other digital marketing efforts. - People love working with you because you’re smart and talented, but you’re also humble and genuinely nice. - You’re excited by the opportunity to play a role in shaping campaign strategy, not just execution—surfacing creative ideas, testing hypotheses, and helping evolve our clients’ paid social approach over time. What You’ll Do - For a portion of Blend's clients, own the day to day management of paid social campaigns across Meta, TikTok, and emerging platforms to drive revenue, leads, and other client-specific KPIs. - Take accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met. - Lead planning initiatives including audience research, geo-targeting, campaign architecture, bidding strategies, and creative briefing in partnership with internal creative teams. - Approach paid social with a test-and-learn mindset by testing new approaches, analyzing results, and continuously improving performance across your set of client accounts. - Identify new opportunities to help clients accomplish their goals and drive incremental revenue. - Audit existing social ad accounts and identity opportunities. - Manage ad spend, campaign objectives, targeting, and campaign timelines. - Report on current status of accounts, successes, and key learnings. - Participate in internal team meetings - daily, weekly, monthly and quarterly. - Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.

• Lead demand generation programs to drive predictable pipeline growth • Align programs to pipeline coverage targets and revenue goals • Manage program budget efficiently and adjust programs to ensure CPL, CAC and ROI are on target • Partner with Sales and Customer Success to improve quality, conversion and velocity • Manage and scale Benevity’s ABM programs across 1:1 and 1:Few account tiers • Partner with Sales leadership to align account selection and engagement strategies • Deliver integrated plays across content, events, paid media, executive engagement and digital experiences • Lead programs that generate qualified pipeline through digital campaigns, webinars, events, and content • Optimize conversion across landing pages, nurture and sales handoff • Design tests to improve pipeline efficiency and cost per qualified opportunity • Track and optimize KPIs including lead → qualified account conversion, pipeline sourced and influenced • Establish reporting dashboards and continuously improve program performance through experimentation and insights • Share insights on performance to help the team gain data-driven decision-making and acumen • Coaching and developing high-performing marketers • Creating clear program ownership and success metrics • Driving cross-functional alignment with Sales and Customer Success • Building a culture of experimentation, accountability and growth