Ovation Law Firm

• Own and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube for both our Lemon Law and Personal Injury practices. • Develop and execute lead generation strategies that prioritize qualified lead quality, cost per retained case, and return on ad spend — not just cost per lead. • Build, launch, and continuously optimize campaigns, ad groups, audiences, and ad copy across Google Ads. • Conduct keyword research, negative keyword management, and search term analysis tailored to legal intent and geographic targeting. • Develop and execute A/B tests across ad copy, landing pages, bidding strategies, and audience segments to continuously improve performance. • Collaborate with creative and content partners to brief, review, and iterate on ad creative and landing page experiences. • Partner with the intake and marketing teams to close the loop between ad performance and lead quality — adjusting targeting, keywords, and messaging based on what's converting to signed clients. • Monitor daily budgets, pacing, and performance; proactively flag issues and opportunities to leadership. • Prepare clear, insight-led performance reports that tie Google Ads metrics to business outcomes (retained cases, cost per acquisition, ROAS). • Manage tracking implementation, conversion setup, and attribution, including Google Tag Manager and Google Analytics. • Ensure full compliance with Google Ads policies and legal advertising rules, including state-specific restrictions on attorney advertising. • Stay current on Google Ads platform updates, betas, privacy changes, and legal industry PPC trends — and bring those insights back to the team. • Scale winning campaigns aggressively while protecting lead quality and budget efficiency.

• Support the end-to-end recruitment process in close partnership with the Talent Acquisition Specialist. • Design and execute targeted sourcing strategies aligned with firm objectives and the specific requirements of each open role. • Research market trends and compensation benchmarks to inform sourcing strategies and maintain a competitive hiring approach. • Proactively source and engage both active and passive candidates using LinkedIn Recruiter, Boolean search techniques, job boards, and professional networks. • Review resumes and conduct structured preliminary screenings to assess candidate qualifications, experience, and organizational fit. • Build and maintain robust talent pipelines across multiple concurrent requisitions. • Manage and optimize the firm's Applicant Tracking System (ATS), ensuring data accuracy, organized pipeline stages, and reliable reporting. • Ensure all candidate communications are timely, professional, and consistent with the firm's standards. • Actively promote Ovation Law Firm's employer brand to attract and engage top talent.

• Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns • Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency • Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets • Conduct daily performance monitoring and make rapid, data-driven adjustments • Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale • Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate • Identify performance risks early and implement corrective actions • Lead testing roadmaps to systematically improve results • Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers • Translate performance data into clear creative guidance for designers and video editors • Manage creative rotation and fatigue prevention strategies at scale • Own daily, weekly, and monthly performance reporting • Analyze trends, diagnose performance shifts, and clearly communicate insights to leadership

• Lead the onboarding, development, and ongoing coaching of Lemon Law and Personal Injury Intake teams. • Design and deliver new hire training programs covering case type fundamentals. • Conduct ongoing training sessions, team huddles, and skill-building workshops. • Monitor live calls and review recorded calls to identify coaching opportunities. • Partner closely with the Quality Assurance department.

• Edit and deliver multiple video assets per week in a fast-paced environment • Create, version, and adapt ads for Meta (Facebook/Instagram), YouTube, and other platforms • Follow creative briefs as directed • Iterate quickly based on feedback and performance-driven revisions • Maintain clean, organized project files, naming conventions, and export standards • Make sound creative decisions to keep projects moving when direction is unavailable

• Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns. • Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency. • Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets. • Conduct daily performance monitoring and make rapid, data-driven adjustments. • Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale. • Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate. • Identify performance risks early and implement corrective actions. • Lead testing roadmaps to systematically improve results. • Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers. • Own daily, weekly, and monthly performance reporting.

• Develop and post job ads across multiple platforms (LinkedIn, Indeed, Glassdoor, ZipRecruiter, niche job boards, etc.). • Source, headhunt, and engage passive candidates through LinkedIn Recruiter, Boolean searches, and networking. • Screen resumes, conduct initial interviews, and manage candidate pipelines. • Operate and optimize our ATS (create requisitions, workflows, scorecards; keep stages clean; run reports; maintain data hygiene). • Partner with department directors to understand role requirements and align recruiting strategies. • Maintain an organized applicant tracking process to ensure a smooth candidate experience. • Track and analyze recruiting metrics (time-to-fill, source-of-hire, pipeline health) to improve efficiency and quality of hire. • Promote Ovation Law Firm’s employer brand to attract top talent.

• Serve as the firm's Arkansas-licensed attorney of record on select matters involving Arkansas law or Arkansas-based clients • Provide occasional consultation on Arkansas state law, local rules, and procedural questions as they arise • Review filings, correspondence, or documents that require signature or oversight by Arkansas-licensed counsel • Maintain good standing with the State Bar of Arkansas throughout the engagement • Communicate promptly with the firm on any time-sensitive Arkansas-related matters

• Edit and deliver multiple video assets per week in a fast-paced environment. • Create, version, and adapt ads for Meta (Facebook/Instagram), YouTube, and other platforms. • Follow creative briefs as directed, while applying performance best practices to strengthen pacing, clarity, and hooks when needed. • Iterate quickly based on feedback and performance-driven revisions. • Maintain clean, organized project files, naming conventions, and export standards. • Use AI-assisted tools where appropriate to improve speed and output quality. • Make sound creative decisions to keep projects moving when direction is unavailable.

• Develop and post job ads across multiple platforms (LinkedIn, Indeed, Glassdoor, ZipRecruiter, niche job boards, etc.). • Source, headhunt, and engage passive candidates through LinkedIn Recruiter, Boolean searches, and networking. • Screen resumes, conduct initial interviews, and manage candidate pipelines. • Operate and optimize our ATS (create requisitions, workflows, scorecards; keep stages clean; run reports; maintain data hygiene). • Partner with department directors to understand role requirements and align recruiting strategies. • Maintain an organized applicant tracking process to ensure a smooth candidate experience. • Track and analyze recruiting metrics (time-to-fill, source-of-hire, pipeline health) to improve efficiency and quality of hire. • Promote Ovation Law Firm’s employer brand to attract top talent.