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The World Leader In Serving Science
Senior Manager, Regional Market Development – Laboratory Products
Location
North Carolina + 1 moreAll locations: North Carolina | Pennsylvania
Posted
172 days ago
Salary
0
Seniority
Senior
Job Description
Senior Manager, Regional Market Development – Laboratory Products
Thermo Fisher Scientific
• Lead and inspire a high-performing North America regional marketing team, delivering sustained revenue growth and demand generation results. • Own the North America regional marketing strategy and operating plan, aligned with global priorities and regional business objectives. • Translate deep customer and market insights into compelling, differentiated campaigns with a strong customer-first mindset. • Partner closely with Global Marketing, Product Management, Digital Marketing and Sales to develop and execute integrated marketing programs. • Drive successful New Product Introductions (NPIs) across North America, ensuring strong launch readiness, adoption, and revenue performance. • Collaborate with Marketing Operations to deploy multi-channel campaigns across digital, field, partner, and event channels, maximizing reach and ROI. • Enable sales teams and channel partners with effective messaging, tools, training, and campaign support to accelerate pipeline and close rates. • Monitor and analyze marketing performance, market trends, customer segments, and competitive dynamics, adjusting strategies to exceed growth targets. • Present insights, results, and recommendations to senior stakeholders and executive leadership. • Manage and optimize the regional marketing budget, ensuring efficient investment and strong return on marketing spend.
Job Requirements
- Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in marketing with demonstrated success in strategic planning and execution
- 3+ years of people management experience leading teams
- Deep understanding of marketing fundamentals including segmentation, positioning, and integrated campaign development
- Strong analytical skills with ability to derive insights from market data and metrics
- Demonstrated success in digital marketing across multiple channels (web, social, email, search)
- Experience developing and executing successful product launches and go-to-market strategies
- Excellent project management abilities with track record of delivering results in matrix environment
- Outstanding written and verbal communication skills and stakeholder management
- Proven ability to build relationships and collaborate across functions and geographies
- Experience in life sciences, biotech, pharmaceutical or related scientific industries preferred
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
- Strong business acumen with customer-centric mindset
- Ability to travel up to 25% as required
Benefits
- competitive remuneration
- annual incentive plan bonus
- healthcare
- range of employee benefits
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