• Monitor and manage social media discussion threads across platforms (Instagram, TikTok, Facebook, YouTube, Reddit etc.) • Engage with community in an appropriate tone —answering questions, and sparking deeper conversations. • Identify and respond to opportunities for deeper engagement (e.g., users asking for advice, clarification, or product information). • Flag trending topics, FAQs, or sensitive comments to the content teams. • Track engagement metrics and community sentiment to help inform content and strategy. • Truly understand the company and brand and proactively suggest ways to engage communities and respond to consumer queries. • Stay up to date on diamond/ jewellery trends and relevant news to ensure timely and relevant responses.

• Develops Business analysis, design, configuration, coordination, implementation and support. • Develops specific system deployment activities that include functional requirements definition, detailed technical design, system configuration, conversion and integration requirements, unit testing, systems test, acceptance test, go-live, and production turn over. • Participates in process improvements including, formulation and definition of technical scope and objectives of project, analysis of current business practices, processes, and systems, define detailed project tasks, and participating on a matrix team to execute projects. • Actively participates in enterprise-wide change management processes for requested system revisions. • Provides escalated technical support for enterprise client areas on existing business systems. • Tracks and addresses bugs identified in testing and production. • Conceptualizes new processes and systems that add value to NAMSA business units. • Provides user stories to multi-disciplinary teams and define the business-driven acceptance criteria. • Proactively engages technical Associates to schedule and execute required tasks. • Cultivates and maintains successful relationships between Information Technology team and Associates from various NAMSA organizations globally. • Documents system for turnover and training of NAMSA Associates, Information Technology peers, and Service Desk. • Performs other duties as assigned.

• Manage local social media channels, community events / online sessions, series of product webinars / AMAs. • Assist with content creation and management for blogs, announcements, and educational materials. • Cover localization from global initiatives & lifecycle marketing campaigns (emails, push notifications, in-app messages). • Directly collaborate with regional Binance Angels and content agencies for communication efficiency. • Participate in growth experiments and help analyze performance metrics. • Assist with SEO strategy execution (keyword research, content optimization). • Collaborate closely with the wider marketing team on recurring tasks and campaign execution.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re hiring a Content & Community Lead to own Rumi’s voice end-to-end. You’ll write and publish content across channels, shape messaging, and consistently promote Rumi through thoughtful, educator-forward storytelling. This is a hands-on role for someone who can write exceptionally well and ship content that travels. - Own Rumi’s content strategy and editorial calendar across web, email, and social - Write high-quality content: thought leadership, blog posts, case studies, newsletters, landing page copy - Create and publish social content (e.g., threads, short posts, visuals briefs) across key outlets - Turn product updates, educator stories, and research into clear, compelling narratives - Build lightweight distribution systems: repurposing, cross-posting, partnerships, and community engagement - Track performance and iterate (what resonates, what converts, what drives qualified inbound) - Collaborate with sales and founders to support launches, events, and outbound campaigns Qualifications - Strong writing portfolio across marketing content and social (please include links) - Demonstrated ability to grow a channel or audience (not necessarily huge—just repeatable + intentional) - Ability to translate complex AI/education concepts into clear, human language - High ownership: you can run content without heavy process or constant direction - Strong editorial judgment and taste (you know what to publish—and what not to) Requirements - Experience writing for education, edtech, or developer/technical products (nice to have) - Comfort interviewing educators and turning conversations into publishable stories (nice to have) - Basic design/production fluency (e.g., Canva/Figma direction, simple video scripts, podcast/webinar support) (nice to have) - Newsletter experience and/or SEO fundamentals (nice to have) Benefits - Competitive salary - Comprehensive health insurance - 15 days PTO annually - Flexible working hours - Redwood City office (in-person preferred; remote possible) - Professional development support