• Provide & prioritize initiatives to drive revenue and volume growth. • Develop sales/marketing strategies to deliver short-term success. • Manage processes to ensure marketing of new chemicals. • Conduct/schedule product specific training with the manufacturer. • Participate in M&A initiatives and ingredients evaluation. • Develop trusted partnerships with regional teams to drive growth

• Build and refine a sales playbook tailored to Palette’s marketing services, including prospecting approaches, outreach scripts, pricing tactics, and negotiation guidelines • Deliver on annual sales bookings and revenue targets by identifying and securing new client opportunities. • Create tailored proposals that address client challenges and position Palette as a strategic thought‑partner. • Negotiate campaign rates and develop scalable pricing structures that align with industry standards. • Prepare monthly/quarterly revenue forecasts and pipeline reports. • Monitor KPIs such as revenue generated, number and quality of leads, lead conversion rates, customer‑acquisition cost, and client retention. • Maintain strong relationships with C‑suite executives and key decision‑makers at client organization to ensure Palette is top of mind. • Serve as clients’ primary point of contact during the sales process and ensure a smooth handover to account managers or campaign managers. • Work closely cross-functionally to develop integrated campaigns and ensure that influencer strategies align with client goals. • As the business scales, hire and coach sales reps, setting clear performance expectations and providing ongoing training.

• Execute "rinse and repeat" outbound activities, including cold calling, cold emailing, and social media outreach, to identify and pursue new business opportunities within targeted markets • Respond promptly and professionally to all new business inquiries via phone, email, or chat to ensure no lead is missed • Evaluate leads against minimum criteria to determine their fit with the organization’s target client profile before passing them to Regional Sales Managers (RSMs) or Business Development Executives (BDEs) • Initiate meaningful conversations with potential clients to understand their specific needs, challenges, and objectives • Use Salesforce, Hubspot, Slack, and Google to accurately track and manage all sales activities, leads, and opportunities • Conduct in-depth research to master the organization’s products/services and effectively communicate the value proposition to prospects • Meet or exceed performance targets for related KPIs while adhering to all company policies • Participate in training programs and learning modules to improve knowledge of products and processes

• Serve as Cart.com’s internal SME on federal acquisition regulations (FAR), DFARS (if applicable), and public-sector procurement requirements • Advise cross-functional teams on compliance considerations tied to logistics, warehousing, fulfillment, and transportation services • Interpret RFPs, RFIs, RFQs, and government contracts to identify risks, requirements, and operational implications • Partner with Sales and Business Development teams to support government pursuits • Review, negotiate, and advise on terms and conditions for government contracts