Zevia

• Provide customer-specific reporting and analytics in support of volume performance • Support Sales Directors by managing data on sell-in (shipments from Zevia to customer) and sell-through (customer specific sell-through where platform data is available), providing tracking and insights related to delivering annual volume goals • Where available, deliver timely reporting on weekly sales results, customer-inventory, SKU distribution • Serve as key contributor on customer specific data systems and planning platforms for Top 5 customers in market • Support identification of actionable insights • Support promotion plan delivery and item distribution activities in Top Customers • Assist Sales Directors with promotional plan creation, retailer submission, and implementation • Support budget tracking related to price and promo investments, including selected promotional recaps • Manage Top 5 customer retailer portals for contract and submission practices for promotional activity and new item setup • Deliver promotion performance recaps for top investment customers • Support Sales Director inputs related to forecasting and planning Canadian volume • Key contributor for preparing presentations for customer line reviews and annual reviews (e.g. illustrations, pricing, descriptions, sales performance). • Support trade shows (in collaboration with Retail Marketing Manager) at distributor or customer level as needed • Provide ad-hoc project support on volume opportunities, gap close initiatives, key selling programs and business plan objectives

• Analyze and integrate data from Syndicated sources (SPINS, Circana, Nielsen), Shopper panel data (Numerator) and Retailer POS platforms (Walmart Retail Link, Costco CRX) to Identify key business drivers and drainers across distribution, pricing, promotion, assortment, and merchandising • Deliver clear insights on category trends, competitive dynamics, and shopper behavior • Lead business driver and drainer analysis to discover new growth opportunities • Utilize Zevia’s Next Gen AI-powered Insights platform to accelerate insight discovery and uncover non-obvious opportunities • Translate data into concise, actionable insights to support selling priorities • Serve as the primary insights partner to Sales, supporting Key Account Managers across top retailers • Develop fact-based selling stories for: Line Reviews, Joint Business Plans (JBPs), New item sell-in • Create and deliver customer-specific category insights presentations alongside Sales teams • Influence retailer decisions through insight-led recommendations on assortment, placement, and shelf recommendations • Ensure insights directly support commercial outcomes, including distribution gains, improved shelf quality, and increased velocity • Support category reviews and provide ongoing insights on macro trends, channel performance, and competitive activity • Translate insights into recommendations that improve: Shelf placement and visibility, Sku velocity, Promo effectiveness • Position Zevia as a trusted category expert and partner with retail customers

• Coordinates meetings with UNFI, KeHE, and national and regional chain customers to identify, present, and secure new growth opportunities aligned with Zevia’s strategic priorities • Develops clear communication processes to ensure alignment on growth objectives, selling priorities, and execution plans • Implement systems to track and benchmark progress against white space initiatives, pipeline development, and incremental volume targets • Leads new chain prospecting, onboarding, and expansion efforts across underpenetrated channels and customer segments • Develops customer-specific growth strategies focused on unlocking incremental distribution, velocity, and revenue • Manages the full sales cycle from opportunity identification through sell-in, authorization, and execution • Establish regular communication cadence with distributor and customer partners to advance new business initiatives • Develops and gains alignment with UNFI, KeHE, and key customers on annual and customer-specific business plans focused on incremental growth • Secures agreement on forecasts, growth targets, and KPIs • Consistently communicates with distributor leadership and internal stakeholders to ensure alignment and accountability • Effectively manages budgets and investments associated with new business development, distributor programs, and key account initiatives • Operates with full ownership of assigned growth objectives and outcomes, driving results through distributor and customer partnerships • Partners with Zevia HQ teams to support launches, programs, and customer-specific initiatives • Keeps distributors and customers informed of new items, programs, and timing to support successful execution • Proactively leverages insights from Category Development, Marketing, and internal reporting to identify and advance new business opportunities • Applies performance data, distribution analytics, and pipeline tracking to prioritize opportunities and address risks • Leverages distributor tools and data (e.g., VIP, shipment and depletion trends) to gain insights into distributor and customer performance • Provides ongoing feedback to internal teams on distributor, customer, and competitive dynamics impacting growth opportunities • Develops working knowledge of geographic, channel, and customer segments relevant to assigned business scope • Builds expertise in competitive landscape, category trends, and emerging opportunities across channels • Represents Zevia in the marketplace with passion, enthusiasm, a growth mindset, and a polished, professional demeanor.

• Leverage category, market, competitive, and retailer data to identify performance drivers and translate insights into persuasive selling stories that enable distribution growth, improve shelf placement, optimize merchandising, and unlock new whitespace opportunities. • Serve as the primary Category Management resource for top retailers, acting as the go‑to insights partner for Sales team • Utilize syndicated, retailer POS, panel, and shopper insights data to uncover trends, performance drivers, gaps, and opportunities by customer and channel. • Serve as key player in category reviews, trend analyses, competitive assessments, and assortment evaluations, delivering insight‑led recommendations that align with each retailer’s strategy and objectives. • Recommend improved shelf execution, adjacencies, and space allocation to improve visibility, velocity, and category growth • Perform performance‑driver analysis to diagnose shifts in distribution, velocity, baseline volume, promotional lift, and share—clarifying what’s moving the business and why. • Evaluate promotional and pricing activity to identify what’s working, what’s not, and how to optimize investment for greater impact and ROI. • Present clear, customer‑ready recommendations that connect insights to retailer priorities and expected outcomes, strengthening Sales’ influence in buyer conversations. • Utilize Next Gen AI dashboards + Syndicated/Scan data to simplify reporting surface new insights and accelerate decision-making • Support account planning, buyer meetings, and business reviews with actionable insights, decks, and scorecards aligned to Sales objectives and customer goals. • Help Sales and Marketing better understand who the shopper is in each retailer and channel, and what we need to do to win with them. • Shopper Profiling: Help the team better understand who is shopping in different retailers/channels to inform commercial plans. • Utilize shopper and panel data to optimize assortment and SKU mix. • Enable shopper‑relevant promotional and merchandising execution by identifying what shoppers buy together. • Turn data into clear, persuasive insights and equip Sales with sales‑ready materials that elevate buyer conversations and strengthen Zevia’s presence at retail. • Turn data into simple, persuasive insights that clearly explain what’s happening in the business and what actions Sales should take to grow distribution, improve shelf placement, and capture whitespace. • Create compelling, sales‑ready presentations, narratives, and customer decks that transform insights into retailer‑friendly recommendations for line reviews, business reviews, and joint planning sessions. • Deliver excellent written and verbal communication, presenting insights in a clear, concise, and influential way that strengthens buyer engagement and improves Sales’ ability to tell a compelling story.