This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Email Marketing Specialist is a remote role and will lead the project management, execution, and optimization of Teddy Baldassarre’s lifecycle marketing initiatives. This role is responsible for building and managing campaigns that drive audience engagement, product sales, and customer retention, while ensuring that email remains a powerful channel connecting our global community of watch enthusiasts with our content and retail offerings. The ideal candidate is both data-driven and creative, with strong experience in advanced Klaviyo and Attentive marketing segmentation and automation. Core Responsibilities - Email Campaign Execution - Implement email and SMS campaigns supporting product launches, brand partnerships, editorial content, and promotional initiatives. - Assist in developing campaign calendars aligned with broader marketing, content, and merchandising strategies. - Create compelling subject lines, messaging, and calls-to-action as needed. - Update design templates in Figma as needed. - Work closely with content, merchandising, and operations teams to source copy, images, and topics. - Work up to getting campaigns scheduled a month ahead. - Audience Segmentation & Personalization - Implement segmentation strategies to deliver more personalized and relevant email and SMS experiences. - Build targeted campaigns and flows based on customer behavior, purchase history, and engagement data. - Automations Execution - Implement advanced automated email and SMS flows throughout the customer journey to drive engagement, retention, and loyalty. - Map out touchpoints and interactions to enhance the overall customer experience. - Continuously refine and optimize automations to improve conversion and engagement. - Implementation of webhooks using APIs. - Performance Analysis - Monitor key performance metrics including open rates, click rates, revenue attribution, and conversion rates. - Create baseline metrics and monitor changes in LTV, RPR, and time between purchases. - Conduct A/B testing and experimentation to optimize campaign and flow performance and drive lift at different stages of the customer lifecycle. - Pull analytics for weekly EOS reporting and provide any recommendations or additional context needed. - Cross-Team Collaboration - Work closely with content, merchandising, and creative teams to align messaging with brand initiatives. - Ensure emails and SMS support both content distribution and product sales. - Stay informed about industry trends and competitor activities to develop innovative strategies to market for different teams. Qualifications - 2–5 years of experience in email marketing or lifecycle marketing - Experience in e-commerce or retail marketing - Experience with email and SMS marketing platforms (Klaviyo, HubSpot, Attentive, etc.) - Experience with A/B testing and conversion optimization - Strong analytical skills with experience tracking campaign performance - Experience building advanced segmentation and automated flows - Excellent writing and communication skills - Strong attention to detail and project management skills Preferred Experience - Experience editing designs using Figma - Experience navigating Shopify and various Shopify Apps - Experience with popup/acquisition platforms (JustUno, Nosto, Alia, etc.) - Interest in luxury watches or enthusiast communities Benefits - Help drive growth for one of the fastest-growing platforms in luxury watch media and retail - Work directly with globally recognized watch brands - Play a key role in connecting collectors and enthusiasts with world-class content and products Company Description Teddy Baldassarre is a leading global platform for watch enthusiasts, combining luxury watch retail with one of the most influential media channels in the industry. Our content-driven approach connects collectors and enthusiasts with the world’s most respected watch brands while delivering an exceptional retail experience. With millions of monthly viewers and website visitors, Teddy Baldassarre continues to expand its reach through innovative digital marketing and storytelling.

EMAIL MARKETING PROGRAM MANAGER II, CRM & LOYALTY (DALLAS, TX OR REMOTE) WHO WE ARE Drumline is an independent, women-owned professional services firm that works at the intersection of data, analytics, technology, and marketing. We’re an ensemble of tireless learners and creative problem-solvers focused on helping clients tackle tough problems, make smarter decisions, and generate incremental business value. How do we do that? By helping them get into a rhythm fueled by insights. This becomes an unstoppable force that moves them forward, every day. Voted one of the Best Places to Work in Dallas, we care deeply about cultivating an inclusive culture, promoting flexibility, and encouraging mutual respect. We’re committed to the growth of our people, our clients, and our community. WHAT WE’RE LOOKING FOR Drumline’s CRM & Loyalty team is a group of data-driven marketers who are responsible for strategy development, creative execution, platform architecture and management, and performance measurement and optimization. As a member of our CRM & Loyalty team, you will actively manage email marketing and CRM programs on behalf of our clients and will work to ensure that the programs we run maximize customer retention, loyalty, and customer lifetime value. Working across multiple brands and verticals, you will be tasked with creating, testing, and iterating on email plans to inspire, engage, and delight consumers with a world-class email experience. This is a highly collaborative role that interfaces with many internal departments and external partners. You will get the chance to work alongside our decision science, digital analytics, and data intelligence teams. WHAT YOU’LL DO - Help lead the evaluation and selection process of Email Service Providers (ESPs) for clients with moderate complexity. Conduct comprehensive audits of existing programs and develop actionable recommendations for the program’s evolution. - Take responsibility for ensuring all email marketing activities comply with relevant laws and regulations, such as GDPR and CAN-SPAM. Conduct regular audits and updates to ensure ongoing compliance, and provide guidance to junior team members. - Take responsibility for crafting new customer journeys from scratch. This includes briefing campaigns, validating logic, and ensuring accurate setup. Collaborate with cross-functional teams to optimize these journeys. - Actively coordinate and collaborate with other teams to ensure cohesive and effective marketing efforts. Identify necessary inputs from different teams, provide clear direction, and effectively clarify and interpret different points of view to align team efforts. - Grow as an SME in evolving CRM platforms, capabilities, and technologies. Actively tie capabilities to customer needs and start to challenge thinking within the team, providing insights and recommendation - Take a more active role in developing A/B testing plans, including generating new test ideas based on reporting, industry trends, and personal observations. Work collaboratively with the team to implement and analyze tests. - Work closely with the Data Science team to analyze customer data and develop detailed CRM-related reports. Identify actionable insights from data and begin to influence collaborative projects with other teams and clients. - Lead the implementation of new processes to enhance efficiency and agility across internal teams and client partnerships. - Manage day-to-day communication with all levels of management, clients, partner/vendor teams, and colleagues, demonstrating increasing autonomy and decision-making. - Independently identify, research, and analyze potential CRM opportunities for growth on existing clients. Collaborate closely with Drumline Leadership to support New Business initiatives related to CRM & Loyalty, including offering feedback on scopes, proposals, and staffing plans. - Take a lead role in annual planning, goal definition, Quarterly Business Reviews (QBRs), and client conferences. Provide significant input, contribute to content creation, and present materials as necessary, demonstrating increasing autonomy and decision-making within established guidelines. - Provide leadership, coaching, and support to junior members of the team, encouraging a culture of innovation and continuous improvement under the guidance of senior management. Actively seek feedback from those around you. - Demonstrate a deep understanding of how CRM integrates with other areas of Drumline’s services, including Analytics Engineering, Data Science, Business Intelligence, and Data Management. Collaborate effectively across these departments to leverage synergies and enhance CRM initiatives. - Contribute significantly to the growth and overall success of Drumline by actively sharing industry insights, contributing to company committees or efforts, and leading process improvement initiatives. WHAT SKILLS YOU BRING - A bachelor’s degree or equivalent work experience - 3-4 years of experience in Customer Relationship Marketing - Strong understanding of CRM MarTech technology stacks, data connectivity, email deliverability, and reputation management - Strong experience with customer personalization and strong analytic skills for data-driven customer communications - Near expert experience in designing and automating customer journeys based on data and behavior - Near expert written and visual communication skills - Organized and adaptable in a fast-paced environment. Knows how and when to ask for support with clarity. - Embraces and implements feedback from leaders, peers and clients. Growing ability to be radically candid. - Persistent in the face of roadblocks and can handle the 'grey' area of ambiguous tasks. - Near expert ability to troubleshoot issues and problem-solve. Lead updating key documentation to share knowledge. - A positive, service-oriented approach to work - Near expert project management and planning skills ADDITIONAL QUALIFICATIONS AND ON-THE-JOB LEARNING OPPORTUNITIES - Certified Email Marketing Specialist in Salesforce or similar certification - Proven technical proficiency in email marketing systems, legal regulations, and industry best practices - Experience using web content or email marketing management platforms - Advanced knowledge of campaign management, including segmentation, reporting, and analysis - Familiarity with SMTP protocol, DNS, ISP/domain-specific delivery policies, and handling rules - Understanding of relational database management practices - Basic proficiency in HTML - Basic proficiency in SQL and other database management/query languages WHY CHOOSE US - Generous paid time off - 13 Company Holidays - 4 Floating Holidays - 4 Community Service days - Accrued vacation time & sick time - 401K with company matching program - Annual profit sharing and bonus - A comprehensive health, dental and life insurance package for employees and dependents - Healthcare premiums for employees are covered 100% by Drumline - Strong company culture of individuals that care deeply about the work they are doing and the people around them - Focus on career and personal development resulting in opportunities for growth - Awarded one of the Best Places to Work by the Dallas Business Journal which determines winners based on direct employee feedback - Encourages work/life balance with opportunities for both remote and in-office work environments - Diverse set of clients with interesting challenges - Additional hard and soft benefits including, company service days that give us a chance to give back together, team building events throughout the year, and devoted time for deep work (e.g., Deep Work Wednesdays, Focus Fridays)

EMAIL MARKETING PROGRAM MANAGER I, CRM & LOYALTY (DALLAS, TX OR REMOTE) WHO WE ARE Drumline is an independent, women-owned professional services firm that works at the intersection of data, analytics, technology, and marketing. We’re an ensemble of tireless learners and creative problem-solvers focused on helping clients tackle tough problems, make smarter decisions, and generate incremental business value. How do we do that? By helping them get into a rhythm fueled by insights. This becomes an unstoppable force that moves them forward, every day. Voted one of the Best Places to Work in Dallas, we care deeply about cultivating an inclusive culture, promoting flexibility, and encouraging mutual respect. We’re committed to the growth of our people, our clients, and our community. WHAT WE’RE LOOKING FOR Drumline’s CRM & Loyalty team is a group of data-driven marketers who are responsible for strategy development, creative execution, platform architecture and management, and performance measurement and optimization. As a member of our CRM & Loyalty team, you will actively help manage email marketing and CRM programs on behalf of our clients and will work to ensure that the programs we run maximize customer retention, loyalty, and customer lifetime value. Working across multiple brands and verticals, you will be tasked with creating, testing, and iterating on email plans to inspire, engage, and delight consumers with a world-class email experience. This is a highly collaborative role that interfaces with many internal departments and external partners. You will get the chance to work alongside our decision science, digital analytics, and data intelligence teams. WHAT YOU’LL DO - Assist in the development and implementation of basic marketing automation, customer data, and loyalty marketing strategies. Focus on learning and applying foundational principles to drive customer engagement and increase conversion rates. - Support the evaluation and selection process of Email Service Providers (ESPs) under the guidance of senior team members. Assist in conducting basic audits of existing programs and contribute to recommendations for program improvement. - Support senior team members in ensuring all email marketing activities comply with relevant laws and regulations, such as GDPR and CAN-SPAM. Help maintain documentation and conduct basic checks under guidance. - Assist in crafting new customer journeys from scratch. Help with briefing campaigns, validating logic, and ensuring accurate setup under guidance. - Learn to identify where other teams' inputs are needed and assist in giving clear direction and clarifying different points of view under guidance. Support collaboration efforts when needed. - Begin to develop expertise in evolving CRM platforms, capabilities, and technologies. Assist in tying capabilities to customer needs and learn to challenge thinking under the guidance of senior team members. - Support the development of A/B testing plans by helping to gather data, industry trends, and observations. Learn to contribute new test ideas under the guidance of senior team members - Collaborate with other teams under guidance to support their projects. Develop an understanding of the analysis and reports from senior members and the Data Science team. Help in developing CRM-related reports and begin to learn how to identify actionable insights. - Help support implement new processes aimed at improving efficiency and agility within internal teams and client relationships. Begin to grow confidence in sharing ideas and opportunities for new processes. - Work closely with oversight from senior members to manage day-to-day communication with appropriate levels of management, clients, partner/vendor teams, and colleagues. - Assist in identifying and researching potential CRM opportunities for growth on existing clients. Grow confidence in sharing ideas and raising hand for new opportunities. - Assist in supporting annual planning, goal definition and Quarterly Business Reviews (QBRs) under the guidance of senior team members. Contribute input and help in creating and presenting materials as required. - Be open to receiving leadership, coaching, and support from senior team members to foster a culture of innovation and continuous improvement within the team. Start flexing your own feedback muscles by asking for ongoing feedback and giving feedback to others. - Be curious. Start developing a foundational understanding of how CRM integrates with other areas of Drumline’s services, such as Analytics Engineering, Data Science, Business Intelligence, and Data Management. - Actively participate in company discussions, join a committee, and/or support process improvement initiatives. WHAT SKILLS YOU BRING - A bachelor’s degree or equivalent work experience - 1+ years of experience in Customer Relationship Marketing - Growing understanding of CRM MarTech technology stacks, data connectivity, email deliverability, and reputation management - Experience with customer personalization and strong analytic skills for data-driven customer communications - Experience in designing and automating customer journeys based on data and behavior - Strong written and visual communication skills - Organized and adaptable in a fast-paced environment. - Embraces and implements feedback from leaders, peers and clients - Not afraid to try new things and preserve when challenges arise. - Strong troubleshooting and problem-solving skills Comfortable with and able to make steady progress on ambiguous tasks, asking for guidance when needed. - A positive, service-oriented approach to work - Strong project management and planning skills ADDITIONAL QUALIFICATIONS AND ON-THE-JOB LEARNING OPPORTUNITIES - Become a certified Email Marketing Specialist in Salesforce - Evidence of a technical understanding of email marketing systems, governing laws and regulations, and industry best practices - Evidence of experience using web content or email marketing management platforms - Knowledge of campaign management, including segmentation, reporting, and analysis - Knowledge of SMTP protocol, DNS, ISP/domain-specific delivery policies, and handling rules - Understanding of relational database management practices - Basic proficiency in HTML - Basic proficiency in SQL and other database management/query languages WHY CHOOSE US - Generous paid time off - 13 Company Holidays - 4 Floating Holidays - 4 Community Service days - Accrued vacation time & sick time - 401K with company matching program - Annual profit sharing and bonus - A comprehensive health, dental and life insurance package for employees and dependents - Healthcare premiums for employees are covered 100% by Drumline - Strong company culture of individuals that care deeply about the work they are doing and the people around them - Focus on career and personal development resulting in opportunities for growth - Awarded one of the Best Places to Work by the Dallas Business Journal which determines winners based on direct employee feedback - Encourages work/life balance with opportunities for both remote and in-office work environments - Diverse set of clients with interesting challenges - Additional hard and soft benefits including, company service days that give us a chance to give back together, team building events throughout the year, and devoted time for deep work (e.g., Deep Work Wednesdays, Focus Fridays)

About ev.energyWe are building the world’s largest EV-centric Virtual Power Plant (VPP). By connecting to vehicles, chargers, batteries, solar inverters, and other Distributed Energy Resources, we turn households into flexible grid assets that balance supply and demand, preventing blackouts and reducing reliance on fossil fuels. We are scaling rapidly across North America and Europe. We are moving fast, we are AI-first, and we are looking for builders who want to power the grid of the future. The opportunityWe are looking for an Email & Lifecycle Marketing Manager to join our User Growth team. The purpose of this role is to own our acquisition messaging channels end-to-end. This is a high-impact individual contributor sitting within our D2C user acquisition engine, reporting to the Head of User Growth. You’ll be responsible for the strategy, operations, and execution of email, push, in-app messaging, and SMS that generate end user enrolments onto our VPP platform. The role is acquisition-focused, you’ll own our messaging channels through the point of new user conversion. You're an email marketing expert who knows your way around push, IAM, and SMS — equally comfortable in the weeds of multi-touch campaign orchestration and zooming out to shape a strategic roadmap. You bring structure, lean into the data, and know how to turn insights into better-performing strategies and tactics. Partnering with our Driver Experience product team, who lead user retention and engagement, you will also be responsible for deploying our proven in-life communications framework for new program launches. Experience: 5+ years in email, lifecycle or CRM marketing roles. Key skills: - Proven experience owning email strategy and execution — not just executing someone else's playbook - Hands-on experience with Braze strongly preferred; comparable platforms (Iterable, Klaviyo, Salesforce Marketing Cloud) welcomed - Strong campaign orchestration skills — you've built complex nurture journeys, not just batch-and-blast email - Comfort with experimentation: you know how to structure a test, read results, and act on them - Sharp analytical skills and experience analyzing channel performance reports Other abilities & qualities: - High attention to detail and strong organizational instincts — you're the person who catches the broken link before it sends to 20k users - Bonus: email design skills (HTML or creative) a plus Strategy & roadmap - Lead our email-first messaging strategy across push, in-app, and SMS — and own the roadmap for initiatives across these channels - Partner with Product, data, and designers to plan and deliver on that roadmap - Define and continuously refine our approach to acquisition communications, from first touch through enrolment conversion Campaign execution & orchestration - Build, launch, and optimize multi-touch nurture and drip series primarily in email, with supporting touchpoints across push notifications, in-app messages, and SMS - Execute one-time campaigns and promotional sends with precision and quality - Manage our customer communications calendar and maintain a clear, organized intake and delivery process for internal and client requests - Support new program launch communications as-needed Experimentation & performance - Design and run A/B and multivariate tests across subject lines, content, send timing, segmentation, journey logic, etc. - Build and maintain reporting on channel performance (ex. deliverability, open rates, clicks, conversions) and surface insights to stakeholders in a clear, actionable way - Use performance analytics to inform and continuously evolve strategy Benefits The salary range for this role is circa $83,300 depending on experience. Key benefits include: - - Equity, in the form of share options (granted as a % of your salary) - Healthcare options (provided by Cigna & Guardian) - Co-working access via WeWork (on-demand or subscription) - Annual 'Team Week' whole company offsite - L&D allowance of $1,300 per year You can find out more about our full range of perks and benefits here. Location & how we work The majority of people at ev.energy works on a fully remote basis, with a small number of roles based on-site in our testing sites. This role is fully remote in the US. This means that most of our people work from home, but we're happy to provide co-working subscriptions if you'd like to spend time at a WeWork (or other co-working space close to you). We balance our remote set up by getting everyone together once a year for an offsite, as we know that spending time together IRL is super important. We are an equal opportunity employer and value diversity: we do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. If you'd like a copy of our DE&I policy you can reach us at hiring@ev.energy. We'll always do our best to accommodate reasonable adjustments to the interview process if needed - just let us know.