• Own The Machine's brand narrative, positioning, and messaging architecture — ensuring consistency across all channels and audiences • Translate a complex AI-powered platform into clear, compelling stories that resonate with enterprise CMOs, marketing operations leaders and C-suite buyers • Craft and execute a go-to-market strategy with clear where-to-play and how-to-win choices that spotlight The Machine's differentiated value across industry verticals • Build and manage the demand-generation engine—from digital programs and webinars to flagship events such as CES, Cannes, and industry conferences • Develop co-branded programs, activations and campaigns with our global technology partner that don't just drive awareness, but influence enterprise pipeline and accelerate deal velocity • Develop high-impact content across the full funnel — thought leadership, case studies, demo experiences, interactive tools, sales decks, and pitch materials — that help enterprise buyers understand the art of the possible • Build sales and BD enablement programs: arm the team with proof points, competitive positioning, client stories, and materials that make The Machine easy to sell • Collaborate with C&T leadership, business development, and comms to ensure every activation lands with power and consistency • Work closely with product and delivery teams to translate platform capabilities and client wins into marketing momentum • Set KPIs, track performance across all programs, and continually optimize so we can double down on what works and cut what doesn't • Report on pipeline contribution, brand awareness, and program ROI to leadership

• Supports the marketing team through the collection, organization and maintenance of marketing materials using web-based and network-based systems • With supervision, activities also include direct support to marketing staff by organizing and producing materials for pre-qualification efforts, proposals or presentations • Supports the organization and maintenance of marketing materials and data used by marketing staff to develop proposals and presentations • With supervision, gathers qualification/proposal development support, including leading pre-qualification efforts, compiling and checking information, completing forms and reports for marketing purposes, and assisting in the proposal close-out process • Performs a variety of tasks which may be specific to a particular functional area of activity such as preparing reports, tracking and evaluating results, coordinating program developments, answering the phone, receiving messages, transmitting information, making copies, editing documents, handling routine inquiries and making appointments • Participates in meetings and interfaces with various teams • Assists management in analyzing various data • Works on special projects and provides research as needed • Engages with BLS audiences on social media to develop brand awareness and affinity on all of our social channels • Reaches out to relevant bloggers, media outlets, power users, etc. on social media to share newly published content with them • Flags customer service queries and issues • Develops ways to grow our audiences organically • Provides overall marketing support to the Brand Management, Digital and Social teams • Assists with the execution of product promotions and digital and social media campaigns • Collaborates with internal and external partners to support new product rollouts across brick & mortar and e-commerce marketplaces • Researches end-users' insights and competition activities • Refreshes and optimizes existing blog content • Uploads and edits blog content in Wordpress • Sources, crops and uploads imagery for blogs and campaigns • Assists with the development of social media-first content, including pitching content ideas, writing social copy, sourcing images and creating assets • Monitors current events and trends for opportunities to insert the BLS brand into relevant real-time conversations

• Create social media visuals in line with brand guidelines and marketing campaigns. • Adapt designs for partner platforms and collaborations without losing clarity, brand consistency, or the core promotional message. • Develop creative assets for promotional campaigns: static banners, promo visuals, key messages, and their adaptations. • Create videos for promotional campaigns and social media. • Prepare presentations and decks for internal company departments. • Prepare design files for email templates intended for дальнейшей HTML сборки — including structure, block states, adaptability, and clean delivery for implementation. • Maintain order in source files, exports, and handoff files: clear naming, logical layer structure, correct dimensions, and well-prepared states.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As Head of Campaigns and Content at CYPHER (Director or Sr. Director, dependent on experience), you will lead the development and orchestration of integrated marketing campaigns and high-impact content programs that strengthen market visibility and generate qualified pipeline. You will shape how CYPHER communicates its category-defining position as the AI-powered system built for distributed organizations training employees, partners, customers, dealers, and agents at scale. This role blends strategic narrative development, demand generation alignment, and operational execution, ensuring campaigns translate business priorities into clear market impact while reinforcing CYPHER’s differentiated position. You will partner closely with Sales, Product, and Customer Success to align messaging, support growth priorities, and bring consistency across market-facing programs. - Build and manage campaign calendars aligned to priority market segments, ensuring programs launch with clear objectives, coordinated timing, and measurable commercial outcomes. - Prioritize campaign and content investments against business goals, ensuring resources are focused on programs with the highest potential pipeline and market impact. - Translate market priorities into campaign briefs, content plans, and activation strategies that support demand generation across digital and third-party channels. - Oversee development of website content, sales enablement materials, customer proof points, analyst-facing assets, and thought leadership that support both brand credibility and pipeline progression. - Design segment-specific programs for distributed organization environments, including dealer networks, franchise systems, and partner ecosystems, with messaging tailored to operational realities and buyer needs. - Guide the creation of executive-level content, webinars, industry reports, and AI-focused narratives that strengthen market relevance and support enterprise sales conversations. - Establish performance measures across campaign engagement, content effectiveness, pipeline contribution, and conversion trends, using insights to refine strategy and improve results. - Partner across internal teams to maintain consistency in message, campaign priorities, launch readiness, and go-to-market execution. - Identify opportunities to improve campaign efficiency, content impact, and channel effectiveness as market needs evolve. - All other duties as assigned. Qualifications - Bachelor’s degree in Business or related field required. - 12+ years of B2B marketing experience, including leadership responsibility for campaign strategy, content development, and integrated demand generation programs required. - Strong track record in SaaS marketing, ideally within enterprise or mid-market software environments where messaging and campaigns support complex buying decisions required. - Strong understanding of multi-stakeholder buying cycles, including enablement, channel, franchise, or other distributed business models preferred. - Demonstrated ability to build integrated campaigns that generate measurable pipeline impact and support revenue growth. - Experience positioning AI-enabled or technology-forward solutions in competitive markets, translating product differentiation into clear market value. - Strong executive communication skills, with the ability to convert product capabilities into clear narratives for customers, senior leaders, analysts, and external stakeholders. - Data-driven approach to decision making, with experience using performance insights to optimize campaigns, content effectiveness, and market outcomes. - Proven ability to work across Sales, Product Marketing, and Customer Success to align messaging, priorities, and go-to-market execution. - Demonstrated problem-solving capability under pressure, including the composure to investigate issues, adapt as priorities shift, and drive effective resolution during critical situations. - Strong attention to detail and organizational skills, enabling effective prioritization and management of multiple support requests. - Customer-focused mindset, positive attitude, and a willingness to continuously learn and expand technical skills. Company Description CYPHER Learning is leading the necessary disruption of learning platforms to unleash human potential with modern learning experiences. We exist to ignite lifelong learning passions through personalized, engaging, and limitless learning experiences for all, giving L&D pros and educators more time to teach and train, building human connection into everything we do, and delivering tailored learning experiences that are meaningful and measurable. We are a fast-growing company with a passion for education and technology.