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Director, Product Analytics – Strategy
Location
United States
Posted
93 days ago
Salary
0
Seniority
Lead
Job Description
Director, Product Analytics – Strategy
ClassWallet
• Own the identification, evaluation, and prioritization of adjacent market opportunities surfaced by Sales, Client Success, Product, and other internal teams • Lead comprehensive TAM (Total Addressable Market) analysis for each potential market, including sizing, segmentation, competitive landscape, and entry requirements • Define what features, capabilities, partnerships, and investments are needed to successfully enter and win in new markets • Build and present market expansion business cases to executive leadership and the board • Continuously monitor market trends, customer needs, and competitive dynamics to surface new growth vectors • Serve as a key voice in setting the strategic direction of the product and solution portfolio • Translate market insights, customer feedback, and competitive intelligence into clear product positioning and roadmap input • Partner with Product Management to ensure the roadmap reflects both current customer needs and future market opportunities • Define and maintain clear Ideal Customer Profiles (ICPs) and buyer personas across existing and target markets • Act as the primary liaison between Sales, Client Success, Product, and Marketing to ensure alignment on market direction and priorities • Establish a systematic feedback loop to capture and act on insights from the field • Present market findings, competitive intelligence, and strategic recommendations to senior leadership on a regular cadence
Job Requirements
- 8+ years of experience in product analytics, strategy, or market intelligence roles
- Proven experience at a growth-stage B2B technology company
- Deep expertise in TAM analysis, market sizing, and go-to-market strategy
- Demonstrated ability to influence product direction and roadmap through market insight
- Strong cross-functional collaborator — able to work fluidly with Sales, Product, and Executive teams
- Exceptional written and verbal communication skills, including executive-level presentation ability
- Data-driven decision maker with strong analytical and research capabilities
- Preferred:
- Experience in market expansion or new vertical entry at a SaaS or technology company
- Familiarity with competitive intelligence tools and frameworks (e.g., Crayon, Klue, G2)
- MBA or advanced degree in business, or a related field
Benefits
- ClassWallet is a positive, family-oriented team environment.
- Our focus is on encouragement, positive reinforcement, and gratitude.
- We work hard and are highly motivated to win but with a healthy perspective on life.
- We offer an excellent salary and benefits commensurate with experience.
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