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Marketing Communications Associate
Location
United States
Posted
93 days ago
Salary
0
Seniority
Mid Level
Job Description
Marketing Communications Associate
Obsidian Systems LLC
• Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications) • Drive adoption and engagement across the Canton Network • Manage multi-channel prospect nurture sequences for ecosystem expansion • Coordinate product launches and token integration announcements • Track network growth and engagement metrics • Create and deliver multi-step email campaigns • Develop technical marketing content for financial services audiences • Create educational materials on blockchain concepts for finance professionals • Write thought leadership articles to position Obsidian Systems in enterprise DeFi • Produce case studies, white papers, and compliance-driven marketing collateral • Support conference speaking engagements and industry panel participation • Build relationships with trade publications, analysts, and financial media • Partner with leadership on narrative positioning across X (Twitter) and industry media • Maintain CRM (HubSpot) data and prospect databases • Manage website content and updates • Set up marketing automation and tracking systems • Generate campaign and network analytics reports • Collaborate with leadership on commentary across digital and industry platforms
Job Requirements
- 2–5 years in B2B software or financial services marketing
- Understanding of trading, settlements, capital markets, and regulatory environments
- Growth marketing expertise: performance marketing, attribution models, conversion optimization
- Experience marketing to institutional buyers with complex decision-making
- Proficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot)
- Exceptional writing skills for sophisticated financial audiences.
Benefits
- Growth Opportunities
- Learn from industry-leading blockchain engineers
- Network with major financial institution executives
- Grow into marketing leadership as the company scales
- Shape marketing strategy for the emerging enterprise blockchain sector
- Work with C-suite executives and industry thought leaders
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