Who we are. Solo enables companies to Connect, Secure and Observe modern applications – APIs, Microservices and Data – with the industry’s leading API and Service Mesh Management Platform (“Gloo”). Solo innovations allow companies to stay on the leading edge of both technology and business possibilities. Solo is a VC-backed company, founded in 2017 by Idit Levine. In 2021, Solo was valued at $1B. Solo’s customers are some of the largest in the world, spanning all geographies and industries. Solo’s team has deep expertise in Cloud Computing, Linux, Containers, Kubernetes, Service Mesh, APIs, Security, Microservice Applications, Application Modernization, GraphQL, and eBPF. About the role. We are seeking a Performance Marketing Specialist to join our Growth team and drive measurable acquisition across paid media, SEO/AEO, and our digital web ecosystem. This is a high-impact role for a digital marketer who excels at Google Ads, LinkedIn Ads, SEO/AEO execution, and Webflow content updates. This role specializes in aggregating, organizing, and activating technical content across digital channels, transforming inputs from Product Marketing, Engineering, and Field into high-performing paid campaigns, optimized landing pages, and scalable web experiences. You will partner closely with Product Marketing, Sales, Field Marketing, Engineering, and our OSS communities to ensure Solo.io’s digital presence is discoverable, optimized, and driving pipeline. Job Description: - Paid Media & Digital Acquisition - Plan, build, and optimize paid campaigns across Google Search, Google ProMax, LinkedIn Ads, and retargeting platforms. - Manage keyword strategy, bidding, creative iteration, A/B testing, audience targeting, and campaign performance. - Coordinate closely with Growth and PMM to support product launches, webinars, events, and OSS initiatives. - Improve landing page and conversion performance through iterative testing and data-driven optimization. - SEO Strategy & Execution - Own on-page and technical SEO improvements across Solo.io content. - Conduct keyword research, search intent analysis, and competitive SEO insights across cloud and AI topics. - Optimize page structure, metadata, H1/H2 hierarchy, URL structure, internal linking, and schema (if needed). - Monitor SEO health using Google Search Console, GA4, and other tools, and recommend improvement paths. - Webflow Execution - Update and maintain pages on Solo.io using Webflow, including new sections, layout refinement, CMS edits, metadata, CTAs, and forms. - Implement light HTML/CSS modifications for styling or functional tweaks. - Ensure responsive design, page speed, accessibility compliance, and tracking accuracy. - Partner with Engineering for deeper Webflow or front-end issues. - OSS Microsite Collaboration - Prepare content, structural updates, and metadata changes for OSS microsites. - Ensure consistency across Solo.io and OSS ecosystem assets. - Digital Content Aggregation & Production - Aggregate technical content from PMM, Engineering, Field Marketing, and OSS contributors and translate into structured digital components. - Maintain organized content systems and reusable modules for paid campaigns and SEO opportunities. - Support the creation and maintenance of landing pages, webinar/event pages, and resource hubs. - Analytics, Tagging & Performance Management - Apply GA4 tagging, event tracking, and UTM standards across campaigns and Webflow pages. - Track and analyze performance across paid, organic, and web channels; identify root causes and optimization opportunities. - Recommend and support A/B tests across ads, landing pages, and digital experiences. Job Requirements: - 3 - 6+ years of hands-on experience in performance marketing, PPC, SEO, or digital marketing (B2B SaaS preferred). - Strong experience running Google Ads (Search, Display, Video) and LinkedIn Ads. - Solid understanding of SEO fundamentals: metadata, on-page optimization, keyword research, URL strategy, link structure. - Proficiency with Webflow for website updates and light development (HTML/CSS familiarity preferred). - Strong analytical skills using GA4, GSC, Ads Manager dashboards, and related tools. - Experience in cloud-native, networking, developer tooling, or AI/ML is a plus, but curiosity and technical aptitude matter most. - Ability to travel on occasion within the US and internationally to participate in team meetings and company events What you’ll love about Solo. At Solo, our culture is all about hiring great people, creating a fun and fast-paced work culture, and letting our teams work with our customers to successfully solve their challenges. Solo works collaboratively with our customers, partners and open source communities to deliver technology innovation, technology solutions, architectural best-practices, and hands-on education. Solo uses a unique engagement model with our customers that allows us to quickly make them successful, and continue to work closely with them as their production environments grow. Applicants must be authorized to work in the United States now and in the future as Solo is unable to provide visa sponsorship. Solo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

• Lead Demand Channels • Oversee ABM, integrated campaigns, paid media, co-marketing, affiliate, referral, and customer marketing programs • Build multi-channel campaigns that generate pipeline, accelerate deals, and drive expansion revenue • Partner with Sales and RevOps to align programs with our Total Addressable Market coverage, SLAs, and forecast targets • Accelerate Pipeline Velocity • Own lifecycle and nurture programs to increase stage-to-stage conversion • Design targeted campaigns that move accounts from awareness to opportunity and support faster deal cycles • Optimize follow-up, triggers, and messaging to improve conversion and forecast accuracy • Drive Upsell and Expansion • Develop campaigns that expand existing customer revenue at the right time with the right products • Partner with Customer Success and Sales to identify and convert expansion opportunities efficiently • Activate customer advocacy programs that drive referrals, reviews, testimonials, and case studies • Align Marketing with Outbound Sales • Coordinate marketing air cover with SDRs and Sales to increase engagement in target accounts • Execute personalized, multi-touch campaigns at scale that accelerate deal progression and improve close rates • Operational Excellence • Build repeatable, scalable frameworks for pipeline generation and expansion • Implement AI workflows and agents to streamline the mundane, repetitive tasks to accelerate impact • Own funnel definitions, attribution, and reporting, partnering with Sales and RevOps • Monitor performance, optimize programs, and make disciplined investment decisions

• Develop and optimize global paid media programs across channels such as Meta, Google, TikTok, Programmatic, Affiliate, SEO, and emerging platforms. • Partner with regional teams to tailor creative, messaging, and targeting strategies to local markets and cultural nuances. • Own full-funnel paid media performance from impression → click → conversion. • Evaluate new channels, formats, and technologies that support efficient international expansion. • Lead experimentation on global funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid media. • Collaborate to build and iterate on high-impact global conversion experiences. • Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment. • Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI. • Partner with Analytics to refine MMM, attribution models and accurately evaluate campaign performance. • Lead paid media creative testing strategies—iterating messaging, concepts, and formats. • Translate funnel insights into briefs that elevate creative quality globally. • Maintain a strong pipeline of experiments across creative, targeting, and conversion experiences. • Partner with Growth/Lifecycle to align campaigns with downstream retention and monetization efforts. • Partner with Finance and Leadership on forecasting, budgeting, and scenario modeling.

Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands. We’re Looking For A: Facebook Ads Specialist (Media Buyer) who will be responsible for managing company Facebook ad campaigns and crafting highly converting ad creatives. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, and scaling budgets while maintaining targeted KPIs. Location: Remote What You’ll Be Doing: - Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals. - Drive the creation of new ad creatives both through your own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week. - Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions - Monitor and optimize ad performance across all campaigns, including during weekends and holidays, to ensure consistent ROI and respond promptly to performance fluctuations - Perform regular tracking and analysis of the performance of each campaign. - Prepare and deliver performance reports identifying successes and opportunities for improvement. - Troubleshoot blockers to scale ad spend. - Stay up-to-date on our offers, paid social media best practices, and our competitive landscape. - Participate in innovation and improvement of team systems advertiser campaigns and launch flows. Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - 3+ years of Facebook Ads campaign management experience, with the ability to show results. - Experience directly managing daily budgets of $10K/day minimum - Experience in crafting compelling ad angles that drive conversion on Facebook - Direct-to-consumer marketing experience is preferred - Proficient at managing multiple projects and able to organize, prioritize, and structure workload - Passion for the digital media space in health and wellness, personal development, and everything in between preferred - Familiarity with basic video editing - Hardworking self-starter with a high level of accuracy and attention to detail - Ability to analyze data and provide action plans based on conclusions - Openness and ability to learn new concepts and systems quickly - Strong interpersonal, verbal, and written skills - Strong team player, yet able to thrive on your own - Proficiency in spreadsheets (Microsoft Excel and Google Docs) - High school diploma or GED Equivalent - Bachelor’s Degree in Marketing or related field Golden Perks & Benefits: - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. - We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. - Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more. - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. - Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. - Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. - Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. - Reimbursements for a portion of personal cell phone and internet usage for eligible employees. - For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. - Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance. To read more about our Perks & Benefits, click here. The base salary range for this position is $75,700-$101,000 plus annual & monthly KPI bonus potential. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding. Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at safety@goldenhippo.com to verify its validity. Click here to learn more about general internet safety and our hiring practices. Click here to view our Privacy Notice to Job Applicants.