• Develop and optimize global paid media programs across channels such as Meta, Google, TikTok, Programmatic, Affiliate, SEO, and emerging platforms. • Partner with regional teams to tailor creative, messaging, and targeting strategies to local markets and cultural nuances. • Own full-funnel paid media performance from impression → click → conversion. • Evaluate new channels, formats, and technologies that support efficient international expansion. • Lead experimentation on global funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid media. • Collaborate to build and iterate on high-impact global conversion experiences. • Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment. • Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI. • Partner with Analytics to refine MMM, attribution models and accurately evaluate campaign performance. • Lead paid media creative testing strategies—iterating messaging, concepts, and formats. • Translate funnel insights into briefs that elevate creative quality globally. • Maintain a strong pipeline of experiments across creative, targeting, and conversion experiences. • Partner with Growth/Lifecycle to align campaigns with downstream retention and monetization efforts. • Partner with Finance and Leadership on forecasting, budgeting, and scenario modeling.

Where A-Players Thrive. We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands. We’re Looking For A: Facebook Ads Specialist (Media Buyer) who will be responsible for managing company Facebook ad campaigns and crafting highly converting ad creatives. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, and scaling budgets while maintaining targeted KPIs. Location: Remote What You’ll Be Doing: - Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals. - Drive the creation of new ad creatives both through your own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week. - Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions - Monitor and optimize ad performance across all campaigns, including during weekends and holidays, to ensure consistent ROI and respond promptly to performance fluctuations - Perform regular tracking and analysis of the performance of each campaign. - Prepare and deliver performance reports identifying successes and opportunities for improvement. - Troubleshoot blockers to scale ad spend. - Stay up-to-date on our offers, paid social media best practices, and our competitive landscape. - Participate in innovation and improvement of team systems advertiser campaigns and launch flows. Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - 3+ years of Facebook Ads campaign management experience, with the ability to show results. - Experience directly managing daily budgets of $10K/day minimum - Experience in crafting compelling ad angles that drive conversion on Facebook - Direct-to-consumer marketing experience is preferred - Proficient at managing multiple projects and able to organize, prioritize, and structure workload - Passion for the digital media space in health and wellness, personal development, and everything in between preferred - Familiarity with basic video editing - Hardworking self-starter with a high level of accuracy and attention to detail - Ability to analyze data and provide action plans based on conclusions - Openness and ability to learn new concepts and systems quickly - Strong interpersonal, verbal, and written skills - Strong team player, yet able to thrive on your own - Proficiency in spreadsheets (Microsoft Excel and Google Docs) - High school diploma or GED Equivalent - Bachelor’s Degree in Marketing or related field Golden Perks & Benefits: - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. - We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. - Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more. - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. - Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. - Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. - Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. - Reimbursements for a portion of personal cell phone and internet usage for eligible employees. - For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. - Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance. To read more about our Perks & Benefits, click here. The base salary range for this position is $75,700-$101,000 plus annual & monthly KPI bonus potential. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding. Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at safety@goldenhippo.com to verify its validity. Click here to learn more about general internet safety and our hiring practices. Click here to view our Privacy Notice to Job Applicants.

Role Description As a Performance Marketer, you will own the strategy and execution of paid media campaigns that help more churches discover Tithe.ly’s tools. Your efforts will focus on driving measurable growth by getting our brand and product suite in front of the right audiences at the right time. You’ll work closely with internal teams and agency partners to execute targeted, scalable campaigns that build awareness, generate qualified pipeline, and ultimately support the mission of equipping churches with the technology they need to thrive. Primary Responsibilities of the Role - Plan, launch, and optimize paid media campaigns across platforms to drive awareness, leads, and customer acquisition with an emphasis on Google Ads and Meta. - Manage and continuously optimize Google Ads campaigns, including keyword management, negative keyword implementation, bid adjustments, and ad copy refreshes. - Own day-to-day campaign performance, monitoring key metrics and making data-driven optimizations to improve conversion rates and return on ad spend. - Run structured testing and experimentation across messaging, targeting, channels, and creative to improve performance and reduce cost per acquisition. - Produce ad copy and basic creative assets to support campaign execution and speed to launch. - Partner with internal teammates to test and improve landing page performance through A/B testing and conversion optimization. - Analyze campaign data and attribution signals to identify performance trends and opportunities for improvement. - Manage campaign workflows, timelines, and deliverables to ensure campaigns launch on time and operate efficiently. Qualifications - Drive Results by consistently achieving benchmarks, even under tough circumstances; and persists in accomplishing objectives despite obstacles and setbacks. - Be Action Oriented to take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. - Lead with a Strategic Mindset to anticipate future trends and implications accurately, and translate them into breakthrough strategies. - Utilize Business Insight to keep up with current practices and trends in the organization, competition, and in the marketplace. - Be Tech Savvy by anticipating and adopting innovations in business-building digital and technology applications. - Collaborate and work cooperatively with others across the organization to achieve shared objectives. Requirements - 3+ years of hands-on experience managing paid media or performance marketing campaigns. - Strong proficiency with Google Ads and experience managing large campaign structures. - Experience running and optimizing campaigns on Meta. - Proven ability to improve campaign performance through testing, experimentation, and data-driven optimization. - Strong copywriting skills for ad creative and campaign messaging. - Ability to create basic visual assets using tools such as Canva or similar platforms. - Comfort using AI tools to support marketing workflows and campaign optimization. Benefits - Health insurance, dental, vision for your family. - 401K. - Paid time off. - Sick leave. - Parental leave. - And more. We believe taking care of our team is important and want to be sure you have what you need. Office Requirements - We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year. - A stable work environment with designated workspace and access to high-speed internet. - US-based and legally able to work full time in the US. Sponsorships are not available at this time. - Tithely is currently able to employ in the following states: AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Fit4Me шукає User Acquisition Manager, який відповідатиме за масштабування performance-напряму та зростання revenue через web-воронки. Це роль з прямим впливом на фінансовий результат: ти керуєш бюджетами, приймаєш рішення та масштабуєш те, що приносить прибуток. - Ключові бізнес-KPI ролі: - CPA в межах цільового показника. - ROAS / ROI по рекламних кампаніях. - Масштабування рекламного бюджету до $400,000+/month. Тобі точно до нас, якщо: - Хочеш відповідати за performance-напрям і його фінансовий результат. - Мислиш через ROI та вплив на revenue. - Працюєш автономно і приймаєш рішення на основі даних. - Вмієш масштабувати ефективні звʼязки. - Хочеш рости в напрямку Lead / Head of UA. Impact зони: - Запуск, управління та масштабування рекламних кампаній у Meta. - Управління бюджетами від $200,000 та їх ефективний розподіл. - Досягнення та стабілізація цільових показників CPA / ROAS / ROI. - Оптимізація web-воронок з фокусом на підвищення конверсії. - Аналіз результатів кампаній і прийняття data-driven рішень. - Пошук точок росту та масштабування прибуткових звʼязок. - Співпраця з маркетинг-командою для покращення креативів. Інструменти: - Meta Ads. - Amplitude / Tableau. Qualifications - 1+ рік досвіду в User Acquisition / Performance Marketing. - Досвід роботи з web воронками. - Практичний досвід управління бюджетами від $200,000. - Розуміння ключових метрик: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV. - Data-driven підхід до оптимізації кампаній. - Англійську на рівні Intermediate+. Requirements - Досвід роботи в Health & Fitness або B2C продуктах (буде плюсом). - Досвід масштабування кампаній на глобальних ринках (буде плюсом). Your Path - Інтерв'ю з Recruiter - Тестове завдання - Інтерв'ю з CMO - Фінальне інтерв'ю з HRD - Job Offer 🚀