• Support the execution of marketing strategies, product positioning, and commercialization activities for ZOLL’s EMS software solutions. • Partner with Sales leadership, Regional, and Territory Managers to drive adoption, including the development of sales tools, training materials, presentations, and marketing collateral. • Develop and maintain product guides, talking points, digital content, and other sales enablement materials to support the EMS software portfolio. • Provide strategic support and guidance to field teams to ensure effective customer engagement and adoption of EMS software solutions. • Conduct and leverage market research and competitive intelligence to inform marketing strategies, product positioning, and messaging. • Partner with the North America EMS Marketing team to drive alignment of messaging and campaigns across ZOLL’s EMS hardware and software portfolios, ensuring consistent, clear, and effective communication. • Contribute to the development and execution of go-to-market plans for software launches, upgrades, and marketing campaigns. • Manage trade show and industry event planning and execution, representing EMS software solutions and ensuring maximum impact.

• Conducts employee/enrollment meetings • Coordinate with key operational areas for sales and retention process • Assist account executives with proposals • Serve as liaison for brokers and agents

• Manage a team of enterprise account-based marketers • Coach and maintain the activities of account-based marketing team, including hiring, developing talent, team culture and performance management • Ensure that the team's marketing programs are aligned with the corporate vision, themes, and brand guidelines • Help to guide the strategy for Named Accounts ABM • Ensure that the team is supported as they develop and deliver annual and quarterly marketing plans for accounts focused on expanding business and ensuring customer use and adoption • Primary liaison with the Enterprise Accounts sales leaders • Engage with the sales leads to coordinate, communicate, and improve the impact of marketing activities • Partner with Industry Marketing and Marketing Systems & Services to set the strategy for account-based campaigns, ensuring the team is enabled to effectively deliver 1:1 and 1:few ABM programs for priority accounts

Hi, we're Oscar. We're hiring a Senior Specialist to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family. About the role: The Senior Specialist, Marketing helps create engagement and retention strategies for our key audiences both B2B and D2C. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics. You will report into the Associate Director, Product Marketing. Work Location: This is a remote position, open to candidates who reside in: Atlanta, Georgia. You will be fully remote; however, our approach to work may adapt over time. Future models could potentially involve a hybrid presence at the hub office associated with your metro area. #LI-Remote Pay Transparency: The base pay for this role is: $71,539 - $93,895 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses. Responsibilities: - With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen. - Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track. - Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences. - Think through campaign testing and A/B testing strategies that optimize campaigns over time - Analyze campaign results, pulling out insights to share with cross-functional teams - Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, provider experience, and what tactics move key metric, as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences. - Compliance with all applicable laws and regulations - Other duties as assigned Requirements: - Bachelor's degree or 4+ years commensurate experience - 2+ years of experience engaging consumers and driving digital engagement within marketing - 1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy, and/or CRM teams) - 1+ years experience using data to inform decision making - 1+ years experience managing partners and projects cross functionally within tight timelines Bonus points: - 1+ years experience with measurement and analytics and overseeing campaign tests/set up - Experience using AI, automation and driving innovation - 4 year degree in marketing, business, economics or finance This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here. At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives. Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements. Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts. Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known. California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.