• Lead holistic search strategy development including traditional SEO, AEO, and AI search optimization to drive full-funnel growth. • Develop strategies to capture and optimize for AI Overviews, Featured Snippets, People Also Ask, zero-click search experiences, and conversational queries. • Drive entity-based optimization strategies to strengthen brand authority and knowledge graph presence. • Partner with content and digital teams to align SEO strategy with E-E-A-T best practices. • Optimize content and technical implementations for AI-driven search environments including generative search engines and large language model (LLM) discovery platforms. • Develop structured data and schema strategies to enhance visibility in rich results, AI summaries, and enhanced SERP features. • Monitor evolving search engine algorithms and AI search trends, proactively adjusting strategy to maintain competitive advantage. • Establish processes for measuring AI search visibility and zero-click performance impact. • Perform and present comprehensive technical, content, competitive, local, and app SEO audits. • Develop SEO functional specifications for technical enhancements, partnering with developers to implement, QA, and UAT updates. • Conduct advanced keyword, topic cluster, and entity research to inform scalable content strategies. • Identify opportunities for content optimization, consolidation, pruning, and authority building. • Collaborate closely with paid search, analytics, UX, product, and development teams to drive integrated search performance. • Present insights and recommendations to internal and client stakeholders, translating complex SEO and AI-search concepts into business-focused outcomes. • Align search strategies with broader omnichannel marketing and digital transformation initiatives. • Take a data-driven approach to measuring SEO and AEO ROI across core business KPIs. • Develop reporting frameworks that account for traditional traffic, zero-click engagement, SERP feature ownership, and AI search visibility. • Leverage automation tools, APIs, AI workflows, and advanced Excel or scripting capabilities to improve efficiency and scalability. • Use reporting and visualization platforms to communicate performance insights and strategic opportunities. • Manage project timelines and deliverables within project management systems (e.g., JIRA), ensuring deadlines and quality standards are met. • Operate effectively in a contractor capacity, managing priorities across multiple accounts while maintaining strategic clarity and execution rigor.

Description Job Description The Digital Performance Coordinator (On-Call) synthesizes SEO/GEO expertise with advanced analytics to transform complex data into actionable growth strategies and maximized ROI. By leveraging AI-driven insights and real-time trend monitoring, this role ensures the brand remains technically optimized and highly visible in an ever-evolving search landscape. This position requires strong written and verbal communication skills, a high degree of professionalism, independent judgment, organizational skills, the ability to multitask, and flexibility as demands and priorities change. This is an exciting role offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. You must have strong client relationship management and project coordination skills and consider yourself a strategic thinker and love SEO and digital analytics, testing and performance optimization. The successful candidate must be comfortable interfacing with clients and proactively speaking up to drive projects forward in a way that is tactful, thoughtful, and collaborative. This role requires effective facilitation and communication abilities, both oral and written, as well as proven client engagement and resiliency skills. As an on-call/freelancer, you might work zero to 30 hours per week, depending on our workload. As a Digital Performance Coordinator (On-Call), you will: - Find the stories within data – finding creative ways to convey complex concepts to teammates and clients with different areas of expertise - Work within a multidisciplinary team that includes Digital Marketers, Content Strategists, User Experience Experts, Developers, and other subject matter experts - Determine performance using data and create data-driven recommendations for enhancements or improvements - Measure the success of SEO/GEO efforts and use data to guide iterative content improvements - Assist in creating strategic, actionable recommendations - Develop automated, easy-to-access dashboards to empower content owners and other stakeholders to make data-driven decisions - Collect website and application metrics - Research user behavior and suggest site and experience optimizations - Set and monitor Key Performance Indicators (KPIs) over the course of a campaign - Conduct competitive analyses, technical/keyword audits while developing SEO/GEO strategies - Stay abreast of AI trends and look for ways to improve efficiency - Suggest content improvements or additions to improve engagement and digital performance - Manage Google algorithm changes and adapting strategy As a Digital Performance Coordinator (On-Call), you will have: Basic Qualifications - Bachelor's degree or equivalent experience - 2+ year’s relevant professional experience with SEO/GEO, analytics tools and data analysis Professional Skills - Proficiency with analytics platforms like Google Analytics, Adobe Analytics, or SiteImprove - Experience creating custom analytics events leveraging a tag management system (ex. Google Tag Manager) - Planned, implemented, and monitored SEO/GEO improvement efforts - Used dashboard tools to represent data (ex. Data Studio, Tableau) - Solid skills with Microsoft Office tools - Experience with additional optimization and SEO tools other than Google Search Console, (ex. Moz, SEMRush and Screaming Frog) - Familiarity with behavioral optimization tools (ex. CrazyEgg, Clarity) - Created digital communications or marketing strategies - Strong oral and written communication skills - Strong attention to detail and the ability to multi-task - Ability to create and lead presentations to clients and stakeholders - Experience advocating for user needs in a way that also meets client priorities - Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude - Ability to work independently and to proactively propose solutions while managing multiple projects simultaneously Job Location(s): This is a remote position (work times may need to align with specific time zones due to client requirements) open to all U.S. citizens. Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.  Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.   Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $67,355.00 - $114,503.00 Nationwide Remote Office (US99)

Siege Media is a growing and remote-first organic growth agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented freelance Senior SEO/GEO Analyst to help us continue to deliver great content for our world-class clients. Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble! Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. Through our “health, then work” philosophy we are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know. Responsibilities - Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance - Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders - Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites - Write effective web copy for the purposes of marketing websites in diverse verticals - Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues. - Perform weekly analyses with Google Search Console and other tools to track and monitor changes - Create beautiful spreadsheets that will drive recommendations and tell stories - Brainstorm test ideas and experiments to improve overall search presence, content and user experience - Do whatever it takes to grow the online presence of our clients - Coordinate and oversee SEO-based content creation - Generate creative link building ideas to develop as content and pitch to journalists/bloggers Required Skills - 2-4 years experience in an SEO role - Experience with website analysis using SEO tools like Moz, Ahrefs, SEMRush, Screaming Frog, Google Analytics (crawlers, analytics platforms, CMS, marketing software, etc.) - Technical background with the ability to demonstrate analytical and problem-solving skills - Experience with conducting a full SEO site audit and pulling impactful recommendations from it, presented in a digestible format - Solid understanding of how search engines crawl, index, and rank websites, as well as how those tasks work in different websites/industries (i.e., news, blogs, eCommerce, etc.) - Ability to analyze data to provide impactful recommendations and decisions related to on-page, off-page and technical SEO factors - Strong interpersonal skills, with the ability to form productive working relationships - History of managing client relationships and providing polished deliverables - Strong project management skills, with the ability to juggle multiple projects while still working effectively - Ability to set priorities, meet deadlines and work independently - Working knowledge of HTML/CSS, with an eye for good web design (JavaScript is a bonus) Suggested Skills - Experience using productivity and collaboration tools like Google Workspace - Experience with ecommerce websites and CMS such as WordPress and Shopify. Headless CMS experience is a plus - 2-3 years experience working in an agency environment Please plan to upload the following information during the application process: - Your resume - A short introduction/cover letter - What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD? Please create a unique schema markup using JSON-LD for the person mentioned above.

Siege Media is a growing and remote-first organic growth agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented Senior SEO/GEO Analyst to help us continue to deliver great content for our world-class clients. Perks include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, remote work equipment, and free pens. Everyone loves free pens. Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble! Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know. Responsibilities - Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance - Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders - Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites - Write effective web copy for the purposes of marketing websites in diverse verticals - Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues. - Perform weekly analyses with Google Search Console and other tools to track and monitor changes - Create beautiful spreadsheets that will drive recommendations and tell stories - Brainstorm test ideas and experiments to improve overall search presence, content and user experience - Do whatever it takes to grow the online presence of our clients - Coordinate and oversee SEO-based content creation - Generate creative link building ideas to develop as content and pitch to journalists/bloggers Required Skills - 2-4 years experience in an SEO role - Experience with website analysis using SEO tools like Moz, Ahrefs, SEMRush, Screaming Frog, Google Analytics (crawlers, analytics platforms, CMS, marketing software, etc.) - Technical background with the ability to demonstrate analytical and problem-solving skills - Experience with conducting a full SEO site audit and pulling impactful recommendations from it, presented in a digestible format - Deep experience with ecommerce clients, and a solid understanding of how search engines crawl, index, and rank websites, as well as how those tasks work in this industry - Ability to analyze data to provide impactful recommendations and decisions related to on-page, off-page and technical SEO factors - Strong interpersonal skills, with the ability to form productive working relationships - History of managing client relationships and providing polished deliverables - Strong project management skills, with the ability to juggle multiple projects while still working effectively - Ability to set priorities, meet deadlines and work independently - Working knowledge of HTML/CSS, with an eye for good web design (JavaScript is a bonus) - Experience using Microsoft Office (Excel) and/or Google Workspace (Sheets) Suggested Skills - Experience using a project managements tool like Basecamp and Smartsheet - Experience with ecommerce websites and CMS such as WordPress and Shopify. Headless CMS experience is a plus - 2-3 years experience working in an agency environment The salary range for this position is $75,000.00-$85,000.00 DOE. Please plan to upload the following information during the application process: - Your resume - A short introduction/cover letter - What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD? Please create a unique schema markup using JSON-LD for the person mentioned above. #LI- REMOTE