• Drive both attendee acquisition and exhibitor engagement for B2B events within action sports, outdoor, and lifestyle industries • Assist with the scheduling and coordination of audience acquisition marketing activities to support attendee outreach • Help maintain records of target audiences and update marketing lists as directed by the Marketing Director • Compile and organize prospective audience and attendee lists to support the Buyer Relations team • Track and report on remarketing and digital advertising budgets as directed • Format, edit, and distribute messaging for lead generation campaigns based on provided content • Maintain and update event calendars and marketing timelines, ensuring alignment with show deadlines • Assist with entering and updating prospect, exhibitor, and sponsor information in Salesforce and other tracking tools to support the sales process • Accurately enter all data related to account contacts, sponsorships, and marketing opportunities • Collect, file, and track all sponsorship and exhibitor materials as required • Support the scheduling and tracking of onboarding tasks for GRIP and Bulletin platforms • Update inventory spreadsheets, prepare weekly status reports, and support administrative communication between Sales and Operations for sponsorship activities • Prepare, schedule, and send email campaigns through HubSpot as directed • Format, upload, and distribute B2B marketing content, including emails and website copy • Assist with setting up and maintaining attendee and exhibitor records in event mobile apps and matchmaking tools • Input and update customer insights, consumer trends, and market analysis data into tracking systems • Generate regular reports on customer retention metrics and digital marketing activities as requested by the team • Maintain organized records of retention initiatives and assist with documentation

Role Description We are seeking a proactive, creative, and organized Marketing Coordinator to join our team. This role is perfect for a recent graduate with 1–2 years of industry experience who is eager to expand their practical marketing skills while contributing meaningfully from day one. You’ll work closely with leadership, taking ownership of marketing operations and execution with minimized oversight and gaining valuable mentorship to grow your career. Responsibilities - Marketing Materials & Content: - Create, review, and refine marketing assets (presentations, collaterals, one-pagers, flyers) in line with brand guidelines. - Social Media & Content Planning: - Develop and manage social media calendars across platforms (LinkedIn, X). - Draft social content, post schedules, and monitor engagement. - Research trending topics, audience behaviour, and creative ideas to elevate content performance. - Administrative & Operational Support: - Coordinate asset approvals and organize marketing files and resources. - Support daily marketing operations including campaign tracking, reporting, and data entry. - Liaise with internal teams or external vendors as needed to execute deliverables on time. - Campaign Support & Analysis: - Assist in executing marketing initiatives and promotions. - Collect and analyze simple performance metrics to inform future improvements. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or a related field. - 1–2 years of relevant experience through internships, part-time roles, or project work. - Strong written and verbal communication skills. - Familiarity with social media platforms and basic analytics. - Highly organized, detail-oriented, and able to manage multiple tasks.

• Build and nurture strong relationships with partners, distributors, agencies, and internal teams, serving as the key bridge between partners, vendor stakeholders, and PMM/VPMM teams. • Manage ongoing partner relationships on a daily basis, ensuring partners are informed, enabled, and actively driving initiatives that support and grow client revenue. • Collaborate closely with partner and local sales and marketing teams to understand solution priorities, curate and adapt client-provided materials, and drive effective partner enablement and training initiatives. • Develop clear and effective marketing briefs for presentations, partner enablement, and training sessions. • Plan, manage, and support the execution of partner marketing plans and campaigns, including webinars and workshops, ensuring content alignment and smooth platform setup. • Oversee partner events and campaign execution with end-to-end ownership, covering planning, logistics, coordination, and reporting. • Monitor marketing campaign execution, leads, and ROI, maintaining accountability across the end-to-end lead management process. • Proactively identify and resolve client or partner issues, escalating to the Program Manager or Director when required.

• Lead strategy and execution across Google Ads and Microsoft Ads campaigns • Manage and optimize full-funnel search acquisition programs • Develop campaign structure, bidding strategies, and scaling plans • Monitor performance and identify optimization opportunities across large datasets • Conduct search term and keyword expansion analysis • Collaborate with internal teams on landing pages, creative, and testing strategy • Maintain clear reporting frameworks and communicate performance insights • Mentor and support junior team members when appropriate