• Creatively bring our customer stories to life and amplify them through powerful, high-quality assets including case studies, success videos, one-sheets, slides, blog posts, and more. • Enable the organization on how to tell customer stories and integrate them into various marketing campaigns, sales materials, and product launches. • Manage our customer speaker bureau for virtual and in-person programs, ranging from C-level to practitioner thought leaders, supporting them to curate the right message for industry events. • Proactively recruit, add and manage advocates in the ChangeMakers advocacy program. • Manage our Sales Reference program through Base AI, partnering with Sales, Customer Success and our customers to show prospects the value we bring. • Manage our peer review presence on TrustRadius, G2, PeerSpot improving ratings and increasing reviews. • Build strong relationships with our global Customer Success, Sales, Sales Enablement, Marketing, Analyst Relations, and Communications teams to identify, promote and nurture our strong customer advocates. • Work to engage our customers and build industry-leading community event experiences. • Secure quotes, logos, and other materials with customer advocates for events, launches, press materials, media opportunities, and analyst reports. Establish a system for measuring and tracking advocacy engagement and impact.

• Own the interlock between sales and marketing orgs • Translate sales priorities into campaigns, account-based marketing programs, events, and collateral • Set marketing qualified lead (MQL) quality standards • Deliver clear, executive-ready readouts on impact and funnel health • Act as the primary liaison between Sales and Marketing • Align account-based marketing with account teams’ priorities • Establish regular cadence for updates on marketing priorities for Sales leadership

• Lead retention and lifecycle marketing for GTI’s DTC brand portfolio, driving repeat purchase, engagement, and subscription performance. • Develop and optimize automated lifecycle flows, including onboarding, replenishment, churn prevention, win-back, and upsell/cross-sell programs. • Own email marketing strategy and execution within Klaviyo — including campaign planning, segmentation, creative briefing, testing, and performance reporting. • Partner with Recharge to manage subscription mechanics, improve customer experience, and reduce churn through strategic dunning and communication flows. • Collaborate with brand marketing teams (RYTHM, Señorita, and incredibles) to ensure all lifecycle initiatives align with brand tone, creative direction, and business priorities. • Work with the Senior Marketing Manager of Paid & Acquisition to connect acquisition and retention strategies, building a cohesive full-funnel customer journey. • Manage external agency relationships, overseeing campaign development, segmentation, and creative execution to ensure timely, on-brand delivery. • Analyze retention and subscription performance metrics, turning insights into actionable strategies to increase CLTV and overall retention rates. • Develop testing frameworks to refine campaign performance, messaging, cadence, and creative effectiveness. • Champion personalization and segmentation, leveraging data to deliver targeted experiences that resonate across audience cohorts. • Maintain compliance with email marketing best practices and privacy regulations. • Stay current on retention, lifecycle, and subscription marketing trends, bringing innovative ideas to improve GTI’s customer engagement and loyalty strategies.

• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR • Open to contributing new ideas campaigns and program approaches to break into new and competitive markets • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion • Work closely with sales teams to craft account-level marketing plans for top strategic accounts • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing • Manage relevant agencies and 3rd parties in the execution of programs • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs • Track and measure all marketing programs and optimize resources against objectives and budget