• Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.) • Build monthly and quarterly content roadmaps aligned with product launches and campaigns • Oversee daily posting, scheduling, engagement, and optimization • Turn performance data into actionable content pivots • Define and protect Larine’s voice across all social platforms • Translate complex oral health science into clear, relatable messaging • Create internal brand messaging frameworks for creators and team members • Ensure consistency across ads, organic content, influencers, and product education • Develop and scale a structured creator program • Write briefs that actually inspire strong performance • Build long-term creator relationships, not one-off transactions • Review UGC and refine it to maximize hooks, clarity, and conversions • Collaborate closely with paid media to identify winning creatives • Build and manage the social team (in-house and/or freelance) • Create SOPs for content production, editing, publishing, and reporting • Implement workflow systems to scale content output • Train junior team members and creators on brand voice and messaging • Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution • Identify repeatable content formats and double down on winners • Partner with paid media to turn organic winners into scalable ads • Drive measurable growth in followers, community engagement, and revenue

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Social Media Senior Staff Program Manager will lead and execute global social media strategies that drive engagement, brand awareness, and business impact. This role is responsible for managing editorial content across multiple platforms, coordinating campaigns, and ensuring consistent messaging across regions. The manager will work closely with internal teams and external agency partners to implement innovative campaigns, optimize performance, and deliver measurable results. This position offers a blend of strategic leadership, hands-on content management, and cross-functional collaboration in a fast-paced, digital-first environment. The role is fully remote, providing flexibility while leading high-impact initiatives across a global audience. - Develop and oversee the global social media strategy for campaigns, product launches, and ongoing content. - Manage editorial calendars and ensure cohesive messaging across all social media platforms. - Collaborate with internal marketing teams and agency partners to ideate, execute, and optimize campaigns. - Communicate strategies, plans, and performance insights to stakeholders across the organization. - Drive social media measurement programs, including benchmarking, metrics tracking, and campaign analysis. - Maintain awareness of emerging platforms and trends to keep social strategies innovative and effective. - Ensure all content supports broader marketing objectives and brand positioning. Qualifications - Extensive experience in social media strategy, execution, and digital customer journeys. - Proficiency across LinkedIn, X, Meta, TikTok, and familiarity with emerging platforms such as Threads or BlueSky. - Hands-on experience managing editorial calendars, content strategy, and global-to-local execution in a B2B technology context. - Expertise in analytics tools and social performance measurement, including Tableau, Sprinklr, and in-platform analytics for organic and paid content. - Strong project management skills, including budget oversight and agency coordination. - Excellent written and verbal communication skills to convey strategy and results to diverse stakeholders. - Master’s degree in Marketing, Business, or a related field is a plus. - Ability to travel up to 10% and work remotely across US time zones. Benefits - Competitive base salary range: $130,000 – $190,000. - Discretionary bonus program eligibility. - Comprehensive medical, dental, vision, and life insurance. - Short- and long-term disability coverage. - 401(k) retirement plan and employee stock purchase program. - Health savings and dependent care accounts. - Paid time off including 12 holidays, flexible time off, 48 hours of sick leave, and 16 weeks paid parental leave. - Fully remote work with flexible scheduling options.

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. We’re looking for a Senior Social Media Manager who doesn’t just “run accounts” — you build brands, lead teams, shape messaging, and turn social into a scalable growth channel. The Senior Social Media Manager will own the entire social ecosystem at Larine — strategy, execution, team building, creator partnerships, brand voice, internal messaging, and performance optimization. You’ll be responsible for transforming social into a structured, scalable content machine that drives awareness, trust, and revenue. This is a leadership role for someone who understands branding at a deep level, knows how to work with creators, and can build both systems and people. Key Responsibilities: 1. Social Strategy & Execution - Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.) - Build monthly and quarterly content roadmaps aligned with product launches and campaigns - Oversee daily posting, scheduling, engagement, and optimization - Turn performance data into actionable content pivots 2. Brand Voice & Internal Messaging - Define and protect Larine’s voice across all social platforms - Translate complex oral health science into clear, relatable messaging - Create internal brand messaging frameworks for creators and team members - Ensure consistency across ads, organic content, influencers, and product education 3. Creator & Influencer Leadership - Develop and scale a structured creator program - Write briefs that actually inspire strong performance - Build long-term creator relationships, not one-off transactions - Review UGC and refine it to maximize hooks, clarity, and conversions - Collaborate closely with paid media to identify winning creatives 4. Team Building & Systems - Build and manage the social team (in-house and/or freelance) - Create SOPs for content production, editing, publishing, and reporting - Implement workflow systems to scale content output - Train junior team members and creators on brand voice and messaging 5. Performance & Growth - Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution - Identify repeatable content formats and double down on winners - Partner with paid media to turn organic winners into scalable ads - Drive measurable growth in followers, community engagement, and revenue

Role Description We are looking for a Senior Media Buyer with proven experience managing high daily budgets ($5K–$10K+), ideally in competitive or restricted verticals (finance, trading, crypto, lead gen). You should be comfortable scaling campaigns, testing creatives rapidly and navigating account instability or restrictions when needed. - Plan, launch, and optimize high-budget Meta (Facebook & Instagram) campaigns - Scale campaigns from testing phase to $5K–$10K+ daily spend - Build and manage campaign structures (CBO, ABO, scaling strategies) - Continuously test creatives (hooks, angles, UGC, formats) - Monitor and optimize performance (CPM, CTR, CPA, ROAS, LTV) - Identify and solve performance drops (creative fatigue, audience saturation, etc.) Qualifications - Proven experience managing daily ad on Meta - Strong track record of scaling profitable campaigns - Experience in finance, trading, crypto or lead generation is a strong plus - Deep understanding of performance metrics and optimization workflows - Ability to break down performance issues (CPM / CTR / CVR) and act fast - Hands-on experience with creative testing and iteration Benefits - Fully remote setup - High-impact role with budget responsibility - Fast-moving, performance-driven team - Opportunity to scale campaigns globally Company Description At Falcon Funded, we help traders unlock their full potential. Our mission is to empower disciplined, consistent individuals with the capital, tools and structure they need to succeed in the financial markets.