• Measure, analyze, and improve how content performs across search engines and AI-driven platforms. • Analyze large datasets related to search visibility, AI citations, and content performance. • Collaborate with engineering, SEO, and marketing teams to turn insights into scalable improvements. • Analyze search performance, AI citations, and content discoverability trends. • Identify patterns in how LLMs and search engines reference content. • Build dashboards and reporting frameworks for content performance. • Run experiments to evaluate content structure, schema, and metadata impact. • Identify content gaps, duplication, and consolidation opportunities. • Provide data-driven recommendations to SEO, engineering, and marketing teams.

• Gathering relevant company contact information, such as email addresses, job titles, and external and URLs (i.e. LinkedIn), for cold outreach and marketing campaigns • Ensuring 100% data quality and accuracy, meticulously verifying the accuracy of the data to ensure that the data can be trusted for further use • Identifying potential leads and prospects; sourcing contact information for those parties • Assistance in the creation of marketing campaign performance reports and supporting analyses • Interpreting data, analyzing results using statistical tools, and providing ongoing reports on marketing campaign performance • Providing quality analysis and assurance for imported data from various external sources • Alignment of contact sourcing strategies with overall business goals and marketing activities • Clear arrangement of the data in accordance with the demands of various projects • Organizing CRM and contact information data into lists that are tailored to meet the data quality requirements • Periodic reviews and CRM contact database updates to ensure data accuracy and usefulness

• Provides support in collecting and organizing information required for preparation of user manuals, training materials, installation guides, proposals, and reports. • Edits functional descriptions, system specifications, user manuals, special reports, or any other customer deliverables and documents. • Provides support in performing financial and administrative tasks. • Under general supervision, is responsible for preparing and/or maintaining systems, programming, and operations documentation, procedures and methods. • Maintains a current internal documentation library. • Provides or coordinates special documentation services as required.

OnTrac is hiring a Customer Insights Analyst! Are you eager to join a dynamic and expanding company where you can both learn and make a meaningful impact? If you possess a strong sense of empathy, enjoy assisting others, thrive in a fast-paced environment, and excel at problem-solving, we encourage you to apply today to connect with a recruiter! Founded in 1986, OnTrac has evolved into the leading provider of same-day and next-day delivery services in the U.S. for premier e-commerce and product-supply businesses, including five of the largest retailers in the U.S. Location: Remote Salary: $84,000-$126,000 Employment Logistics: The Customer Insights Analyst equips commercial and operations teams with clear, reliable reporting that improves decision quality and performance alignment. The role partners with the BI team to define dashboard and scorecard requirements, validate data accuracy, and standardize metric definitions across customer portfolios. Working closely with Customer Enablement Managers and cross‑functional partners, the Analyst translates business questions into KPIs, builds performance narratives, and delivers insights that explain what’s happening, why, and what to do next. Success looks like trusted, consistent reporting, tighter forecasting and performance visibility, and streamlined reporting workflows that scale. Unpacking the Benefits: We offer a comprehensive benefits package designed to support your health, financial security, and life outside of work. - Medical, Dental, and Vision insurance; HSA and FSA options - Life and Disability coverage (basic and voluntary) - Voluntary Accident, Critical Illness, Identity & Fraud Protection, Auto & Home, and Pet Insurance - Competitive benefits and 401(k) with company match - Referral Bonus Program - Up to $500 per referral! - Paid Time Off including Holiday pay - Employee Assistance Program & a Safe and clean work environment The Must-Haves: - Bachelor’s degree or equivalent experience - 3–5 years of experience in analytics, business intelligence, or a related field (e.g., logistics, supply chain, e‑commerce) - Proficiency with BI platforms (Power BI or Tableau) to interpret dashboards, shape insights, and recommend enhancements - Working knowledge of SQL (or proven ability to partner with technical teams to validate data and shape queries) - Experience translating business questions into analytical requirements and KPI frameworks - Travel up to 5% Your Mission in Motion: - Define and validate reporting: Partner with the BI team to scope dashboard requirements, validate data accuracy, and ensure reports are clear, actionable, and aligned to standard definitions. - Translate business needs into KPIs: Convert questions from Customer Enablement and commercial stakeholders into analytical requirements, measurable metrics, and consistent visuals. - Support forecasting and modeling: Identify key inputs, interpret trends and drivers, and translate results into guidance for site, portfolio, and network decision‑making. - Improve data quality and governance: Document metric definitions and assumptions, reconcile anomalies, and advance standardized, consistent reporting. - Streamline and automate workflows: Identify opportunities to simplify reporting processes and implement automation with BI partners. - Deliver targeted analysis: Conduct ad‑hoc analyses for strategic initiatives, executive reviews, and operational improvement; present insights succinctly for business audiences. Paving your way to your success: - You communicate clearly and concisely, turning complex data into business‑ready narratives, visuals, and recommendations. - You apply structured analytical methods to uncover trends, anomalies, and root causes, linking insights to actions and outcomes. - You collaborate effectively with Customer Enablement, Operations, Finance, Sales, BI, and Data partners to align metrics and expectations. - You value standards and consistency, driving metric governance, documentation discipline, and data quality validation to ensure trusted reporting. - You are organized, detail‑oriented, and curious, comfortably managing multiple priorities in a fast‑paced environment while focusing on accuracy, usability, and commercial impact. If you are excited to be part of our team and grow with our OnTrac family, we invite you to apply! OnTrac is proud to be an Equal Opportunity Employer OnTrac is an equal-opportunity employer. We value diversity and welcome applications from individuals of all backgrounds, abilities, and experiences. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or age. Join us in our commitment to creating a diverse and inclusive workplace. If you are excited to be part of our team and contribute to our talent acquisition efforts, we invite you to apply. Lasership, Inc. dba OnTrac Final Mile with its affiliates, including OnTrac Logistics, Inc. (collectively, "OnTrac" or the "Company") is an equal opportunity employer.