Responsible Business Communication
Campaign Manager
Location
North Carolina
Posted
98 days ago
Salary
$100K / year
Seniority
Senior
Job Description
Campaign Manager
LeapXpert
• Own the end-to-end planning, execution, and performance analysis of our marketing campaigns • Analyze customer, funnel, and performance data to inform campaign messaging and targeting • Translate insights into clear campaign narratives aligned to prospect pain points • Ensure messaging is in line with brand strategy and be able to clearly communicate expected outcomes • Own campaign ideation, planning, and execution from concept through launch • Create detailed campaign briefs and collaborate with Content team, Design team, Paid media team, SDR/Sales for ABM campaigns, Demand generation agency • Manage timelines, dependencies, and deliverables to ensure on-time execution • Communicate statuses of campaign deliverables to leadership • Identify and activate promotion opportunities across multiple channels, including Paid media, Email and nurture, 3rd party sites, Sales enablement and outbound support • Ensure campaigns are truly omni-channel, coordinated, and consistent across touchpoints • Build and maintain campaign reporting and dashboards in HubSpot • Report campaign performance to organizational leadership, including leads generated, pipeline and revenue influenced, meetings booked, ROI and conversion metrics • Provide actionable insights and recommendations for optimization • Optimize nurture paths and lifecycle workflows for leads generated by campaigns • Communicate proactively with Sales when new campaigns launch • Partner closely with marketing ops to ensure clean handoffs and attribution • Understand and optimize how campaign data flows across systems • Partner with Marketing Ops to ensure proper tracking, attribution, and data integrity across campaigns • Identify gaps in data capture and proactively improve campaign measurement frameworks • Leverage AI tools to improve campaign personalization, targeting, and performance • Identify opportunities to automate manual campaign workflows and scale execution • Experiment with and help build AI agents or automated workflows to support campaign planning, execution, and reporting
Job Requirements
- 4+ years of experience in B2B SaaS demand generation or campaign management
- Proven experience conceptualizing, executing, and reporting on integrated marketing campaigns
- Advanced experience with HubSpot, including building dashboards, custom reports, and lifecycle tracking
- Strong strategic and analytical mindset with the ability to turn data into actionable insights
- Experience collaborating with external agencies, including demand generation partners
- Ability to work independently with minimal instruction and manage multiple initiatives simultaneously
- Excellent cross-functional communication and project management skills
- Strong understanding of how marketing tools interact (CRM, automation platforms, enrichment tools, analytics)
- Experience working with campaign tracking, attribution models, and data analysis
- Comfort working with data structures, integrations, and workflows across multiple systems
- Familiarity with AI tools and automation in marketing workflows
- Ability to think in systems — not just campaigns, but how campaigns scale through tooling and automation
Benefits
- Great flexible healthcare plans from day one in all US regions
- Access to voluntary benefits, including FSA/ HSA Supplemental Insurance with MetLife and Aflac
- 401k Employer Match
- Unlimited PTO in a company that respects your time.
- Collaboration with driven, creative people from around the world
- Opportunity to be at the forefront of tech innovation.
- A fiercely inclusive, unapologetically diverse environment
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