This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The VP, Provider Marketing Loyalty Leader – Health & Wellness is a high-impact, strategic role designed for a leader who excels at the intersection of brand building, lifecycle marketing, and high-touch B2B relationship management. This position will architect, launch, and scale an all-new B2B loyalty program. This program will be a holistic ecosystem designed to drive deep engagement through benefits and experiences, streamlined onboarding and white-glove support to our CareCredit Network of Providers. As the loyalty leader, you will lead a team of marketers, own the end-to-end strategy for provider engagement and resulting revenue growth. We are looking for a candidate that can balance high-level strategy with meticulous execution. Our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in-person engagement activities such as business or team meetings, training, and culture events. - Program Architecture & Launch: Implement a pilot test program and design a long-term loyalty framework that incentivizes Providers through a blend of financial rewards, experiential benefits, and business consultative services to grow their small business. - Omnichannel Experience Design: Curate a mix of exclusive virtual and in-person events, surprise and delight moments that foster a sense of community and brand affinity. - Lifecycle Strategy for Loyalty Program: Partner with Lifecycle Marketing leads to curate welcome and ongoing lifecycle journeys that drive long-term Provider retention. - Sales Enablement & Support: Partner with the Sales team to integrate white-glove support services into the loyalty program, ensuring Providers receive concierge-level attention. - Performance Optimization: Establish key performance indicators with Analytics to measure program ROI, including Provider activation rates, churn reduction, incremental sales growth, and brand affinity. - Team Leadership: Lead a team of high-performing marketers executing complex, multi-channel marketing programs across digital and physical touchpoints. - Perform other duties and/or special projects as assigned. Qualifications - Bachelor's degree OR in lieu of degree, a high school diploma and 10 plus years of experience in credit card or financial services marketing. - A minimum of 8 years of professional work experience in the Marketing field to include: - 3 plus years of experience with: loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy, and execution. - 3 plus years of project management experience with a record of delivering on time and across functions. - Strong analytic skills and mindset to leverage data insights and segmentation for effective marketing automation, CRM integration, and personalized experiences. - Ability and flexibility to travel for business as required. Requirements - 5 years of experience managing a team/organization and experience presenting to and engaging with senior leadership. - MBA desirable. - B2B and Consumer marketing experience with strong loyalty and engagement focus. - Experience in healthcare and in financial services preferred. - Experience creating memorable brand moments both virtually or physical events. - Possesses ability to work cross-functionally with Lifecycle Marketing, Sales, Go-To-Market, and Operations to ensure the loyalty program is a core pillar of the business. - Ability to analyze data, identify key trends and opportunities, and develop improvement opportunities. - Self-motivated, creative, strong initiative, and flexible. Ability to drive programs and campaigns in a team environment. - Strong process and project management skills with successful experience influencing and leading cross-functional teams. - Able to work in a fast-paced environment and manage multiple projects. - Strong communication skills needed to exchange complex information and interface with cross-functional teams both internally and externally. - Demonstrates exceptional attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverables. - Positive, high-energy attitude with passion for brand experiences. Benefits - The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. - Actual compensation offered within the posted salary range will be based upon work experience, skill level, or knowledge. - Salaries are adjusted according to market in CA, NY Metro, and Seattle.

• Become the high-tech manufacturing expert: Build deep knowledge of Propel’s product portfolio, differentiators, and buyer use cases—and be the internal “go-to” for how we win in high tech. • Own industry narrative and point of view: Define and communicate Propel’s perspective on the issues that matter most (faster innovation, supply chain risk, design reuse, quality/compliance, and AI across the product lifecycle). • Lead market and competitive intelligence: Stay close to the market through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations. • Shape strategy and influence the roadmap: Partner tightly with Product Management to prioritize what we build next, and convert capabilities into differentiated positioning and messaging for the high-tech vertical. • Drive integrated campaigns for key personas: Work with Demand Gen/Marketing to plan and execute programs that resonate with engineering, operations, quality, and executive audiences - and support annual marketing planning tied to growth goals. • Own packaging, pricing, and deal support: Help set pricing/packaging aligned to market expectations and competitive context; equip Sales with pricing guidance and support complex deals when needed. • Deliver content and enablement that performs: Create a steady stream of high-impact content (sales enablement, demand gen, analyst/earned media, exec-ready assets), train go-to-market teams, and continuously improve based on performance metrics and market feedback.

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals. • Lead, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths. • Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation. • Operate independently — you will set direction, make decisions, and drive execution without needing to be directed. • Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization. • Design and execute integrated campaigns spanning digital, content, events, social, and partner channels. • Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team. • Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting. • Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space. • Oversee the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content. • Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels. • Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production. • Evaluate and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale. • Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function. • Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity. • Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment. • Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI. • Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints. • Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development. • Manage the company’s Glassdoor presence and employer brand narrative in collaboration with HR and leadership. • Oversee the company website, SEO/SEM strategy, and overall digital presence to drive inbound traffic and brand credibility. • Apply current best practices in B2B social media, including use of LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement. • Own the strategy and execution for all conferences, industry events, trade shows, and hosted events — ensuring strong ROI and pipeline contribution. • Identify high-value event opportunities, manage sponsorships, speaking submissions, and on-site logistics. • Coordinate executive presence at events and ensure consistent brand experience across all in-person and virtual activations.

• Support the planning and coordination of marketing initiatives across SEO, SEM, social media, email marketing, and content. • Work closely with internal teams including SEO, paid media, designers, copywriters, and the web team. • Contribute to Verz Design’s own marketing performance by supporting initiatives such as website enhancements, testimonials, case studies, press release planning, and social media calendar management. • Collaborate with web and digital teams to refine web pages, landing pages, and content layouts aligned with conversion-focused strategies. • Develop client testimonials, with a focus on video testimonials that showcase outcomes and customer satisfaction. • Oversee and enhance the agency’s reputation by managing and improving reviews on platforms like Google, Shopify, and Glassdoor. • Coordinate social media activities across Facebook, Instagram, and LinkedIn to ensure consistent branding and messaging. • Support email marketing planning and execution with the Verz Email Marketing team, aligned with inbound goals and lead nurturing. • Support the Business Development team in organizing marketing events (webinars, seminars, workshops) with vendors and partners. • Proactively re-engage with existing Singapore-based clients to assess current satisfaction, evolving needs, and potential service gaps.