• Lead the evolution and repositioning of the Typeform brand as the product and platform expand • Define the creative vision and ensure consistency across all marketing channels and customer touchpoints • Drive the rollout of a refreshed brand identity and narrative that reflects the company’s product evolution • Build scalable creative systems and processes that support marketing across web, campaigns, product launches, and content • Lead and mentor a multidisciplinary creative team across design, copy, motion, and production • Partner closely with marketing, product design, and leadership to align brand storytelling with product strategy and growth goals • Work with performance marketing and growth teams to ensure creative supports experimentation, conversion optimisation, and channel performance • Collaborate with creative operations and production partners to deliver high quality creative work efficiently and at scale

• Drive the creative strategy behind Meta ads • Research markets, avatars, and customer psychology • Study winning ads across Meta, TikTok, and competitor libraries • Write clear ad concepts and scripts that convert • Create detailed briefs for editors and creators • Analyze ad performance to understand success and failures • Build creative testing systems that scale brands

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a freelance Senior Creative Strategist with a performance-first mindset. You understand how creative drives growth and you know how to build structured roadmaps that connect business goals, media investment, and creative testing into one clear plan. - Fluent in the media landscape across platforms and know how creative behaves in paid environments. - Partnered closely with media teams, understand buying strategies and targeting nuances. - Translate performance data into actionable creative direction. - Confident leading client conversations around creative performance, testing plans, and learning agendas. - Proactively identify gaps, propose solutions, and guide stakeholders toward clear next steps. - Highly organized, detail-oriented, and comfortable managing multiple workstreams. - Build systems that keep testing structured, learning cumulative, and teams aligned. - Partner closely with cross-functional teams to ensure creative is measurable, scalable, and built to perform. Qualifications - 3+ years of agency experience in creative strategy, performance marketing, or growth strategy. - Deep understanding of paid media ecosystems including Meta, TikTok, Google, Snap, YouTube, and programmatic. - Proven experience building and managing creative testing frameworks. - Strong fluency in performance metrics and how they translate into creative decisions. - Confidence leading client conversations independently. - Experience working cross-functionally with Media, Analytics, Creative, and Project Management teams. - Exceptional organization and attention to detail. - Proactive mindset with the ability to lead without heavy oversight. Requirements - A strong point of view on what drives creative performance. - Clear examples of structured testing that led to measurable growth. - Ability to balance big-picture strategy with operational rigor. - Calm, confident client presence. - A systems-oriented thinker who builds processes that scale. Benefits - Rate is dependent on experience, up to $105 hourly for 4-5 months. - Collaborative, open-door, best-idea-wins environment. - Healthcare, Dental, and Vision coverage. - 401k plan, plus matching. - PTO. - Paid Company Holidays. - Parental Leave.

• Execute data-backed creative strategies that improve paid social performance • Develop and execute performance-driven creative strategies across Meta and TikTok, aligned to client goals and platform best practices. • Analyse creative performance data and turn it into clear insights, testing plans, and next steps that guide continuous improvement. • Concept, script, and brief a wide range of assets, including UGC, high-production content, design, and motion. • Understand what makes creative convert, including hooks, messaging, structure, and pacing, and refine concepts through iterative testing. • Build and deliver detailed and actionable creative briefs for UGC creators, editors, and designers. • Collaborate closely with account managers to ensure all creative work is on-brand, aligned with strategy, and performance-led. • Present creative thinking, insights, and recommendations to clients with growing confidence and clarity. • Manage multiple client projects with organisation, speed, and attention to detail, ensuring deadlines and quality standards are consistently met.