• Drive the creative strategy behind Meta ads • Research markets, avatars, and customer psychology • Study winning ads across Meta, TikTok, and competitor libraries • Write clear ad concepts and scripts that convert • Create detailed briefs for editors and creators • Analyze ad performance to understand success and failures • Build creative testing systems that scale brands

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a freelance Senior Creative Strategist with a performance-first mindset. You understand how creative drives growth and you know how to build structured roadmaps that connect business goals, media investment, and creative testing into one clear plan. - Fluent in the media landscape across platforms and know how creative behaves in paid environments. - Partnered closely with media teams, understand buying strategies and targeting nuances. - Translate performance data into actionable creative direction. - Confident leading client conversations around creative performance, testing plans, and learning agendas. - Proactively identify gaps, propose solutions, and guide stakeholders toward clear next steps. - Highly organized, detail-oriented, and comfortable managing multiple workstreams. - Build systems that keep testing structured, learning cumulative, and teams aligned. - Partner closely with cross-functional teams to ensure creative is measurable, scalable, and built to perform. Qualifications - 3+ years of agency experience in creative strategy, performance marketing, or growth strategy. - Deep understanding of paid media ecosystems including Meta, TikTok, Google, Snap, YouTube, and programmatic. - Proven experience building and managing creative testing frameworks. - Strong fluency in performance metrics and how they translate into creative decisions. - Confidence leading client conversations independently. - Experience working cross-functionally with Media, Analytics, Creative, and Project Management teams. - Exceptional organization and attention to detail. - Proactive mindset with the ability to lead without heavy oversight. Requirements - A strong point of view on what drives creative performance. - Clear examples of structured testing that led to measurable growth. - Ability to balance big-picture strategy with operational rigor. - Calm, confident client presence. - A systems-oriented thinker who builds processes that scale. Benefits - Rate is dependent on experience, up to $105 hourly for 4-5 months. - Collaborative, open-door, best-idea-wins environment. - Healthcare, Dental, and Vision coverage. - 401k plan, plus matching. - PTO. - Paid Company Holidays. - Parental Leave.

• Execute data-backed creative strategies that improve paid social performance • Develop and execute performance-driven creative strategies across Meta and TikTok, aligned to client goals and platform best practices. • Analyse creative performance data and turn it into clear insights, testing plans, and next steps that guide continuous improvement. • Concept, script, and brief a wide range of assets, including UGC, high-production content, design, and motion. • Understand what makes creative convert, including hooks, messaging, structure, and pacing, and refine concepts through iterative testing. • Build and deliver detailed and actionable creative briefs for UGC creators, editors, and designers. • Collaborate closely with account managers to ensure all creative work is on-brand, aligned with strategy, and performance-led. • Present creative thinking, insights, and recommendations to clients with growing confidence and clarity. • Manage multiple client projects with organisation, speed, and attention to detail, ensuring deadlines and quality standards are consistently met.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description - Lead the overall content vision and strategy across marketing campaigns, product launches, and brand initiatives. - Own brand voice, messaging architecture, and narrative positioning across all channels. - Oversee the content team, providing strategic direction, feedback, and mentorship. - Collaborate with marketing, product, creative, and performance teams to ensure cohesive and conversion-driven messaging. - Develop and optimize content strategies for websites, product pages, email marketing, paid media, social media, and editorial platforms. - Ensure all content aligns with brand standards, growth objectives, and revenue goals. - Analyze content performance metrics and continuously refine strategy based on data and customer insights. - Stay ahead of content trends, storytelling frameworks, SEO, and digital marketing best practices. Qualifications - 5+ years of experience in content strategy, editorial leadership, or brand storytelling (preferably in eCommerce, publishing, or DTC brands). - Deep knowledge of social media strategy, including organic growth, content positioning, platform-specific storytelling, and aligning social with broader brand and revenue goals. - Proven experience leading and scaling content teams. - Strong understanding of full-funnel marketing and performance-driven content. - Experience overseeing social content calendars and collaborating with paid media teams to align organic and paid messaging. - Strong understanding of analytics and platform insights (Instagram, TikTok, Meta, etc.) to inform strategic decisions. - Excellent communication, leadership, and strategic thinking skills. - Data-informed mindset with the ability to translate insights into impactful narratives. Requirements - 5+ years of experience in content strategy, editorial leadership, or brand storytelling (preferably in eCommerce, publishing, or DTC brands). - Deep knowledge of social media strategy, including organic growth, content positioning, platform-specific storytelling, and aligning social with broader brand and revenue goals. - Proven experience leading and scaling content teams. - Strong understanding of full-funnel marketing and performance-driven content. - Experience overseeing social content calendars and collaborating with paid media teams to align organic and paid messaging. - Strong understanding of analytics and platform insights (Instagram, TikTok, Meta, etc.) to inform strategic decisions. - Excellent communication, leadership, and strategic thinking skills. - Data-informed mindset with the ability to translate insights into impactful narratives. Benefits - Lead the content vision in a growing, innovative publishing-led eCommerce brand. - Competitive salary and performance-based incentives. - Collaborative, ambitious, and creative team environment. - Flexible work arrangements and exposure to international markets. Company Description Hungry Minds is a fast-growing eCommerce brand where storytelling meets performance. Rooted in publishing and expanding across multiple product categories, our mission is to build meaningful content experiences that strengthen brand authority, engage audiences, and drive measurable growth.