• Own the lifecycle marketing strategy for employer and EAP partnerships, driving utilization, activation, engagement, and retention across covered populations. • Develop scalable frameworks for onboarding new employer groups and launching lifecycle journeys aligned with contractual and benefit structures. • Design segmentation strategies for employer-provided employee lists, accounting for engagement likelihood, demographics, tenure, and eligibility structure. • Develop thoughtful awareness and activation campaigns that introduce the benefit, build trust, reduce stigma, and clearly communicate value. • Optimize messaging cadence and channel mix (email, SMS where applicable, in-product touchpoints, employer toolkits) to drive engagement without oversaturation. • Partner with Account Management to support custom campaigns for key clients. • Build automated nurture journeys that guide interested employees from awareness to account creation, therapist match, and first session completion. • Use behavioral triggers to personalize communication based on browsing behavior, sign-up progress, and early engagement signals. • Ensure messaging reinforces trust, confidentiality, and clinical integrity. • Define KPIs across the full funnel: list engagement rate, account creation rate, first session conversion, activation time, session frequency, and retention. • Lead experimentation strategy (A/B and multivariate testing) across messaging, timing, channel, and content. • Partner with Analytics to build dashboards and attribution models that connect lifecycle initiatives to utilization and revenue outcomes. • Present performance insights and strategic recommendations to senior leadership and cross-functional stakeholders. • Collaborate with Sales and Account Management to align lifecycle strategies with employer needs and renewal goals. • Partner with Legal and Compliance to ensure communications meet privacy regulations (HIPAA considerations, GDPR, CAN-SPAM, TCPA where applicable). • Work closely with Brand and Clinical teams to ensure messaging is empathetic, stigma-reducing, and aligned with mental health best practices.

• Develop and execute lifecycle marketing programs that support provider acquisition, onboarding, activation, engagement, retention, and reactivation. • Design segmented and personalized messaging strategies tailored to different provider cohorts (e.g., tenure, specialty, activity level, performance indicators). • Partner with Product, Clinical, Provider Operations, and Brand teams to align lifecycle campaigns with product updates, policy changes, educational initiatives, and business priorities. • Build automated workflows and behavioral triggers that guide providers through key lifecycle stages and encourage healthy platform engagement. • Run A/B tests and multivariate experiments to optimize messaging, timing, channel mix, and engagement strategies. • Analyze campaign performance and provider behavior data to identify friction points, churn signals, and engagement opportunities. • Support the development and maintenance of a provider lifecycle roadmap that drives measurable improvements in retention, satisfaction, and long-term value. • Collaborate with Analytics to develop dashboards and reporting that surface actionable insights related to provider activation, engagement, and churn. • Ensure communications reflect BetterHelp’s mission, clinical integrity, and commitment to provider well-being. • Stay current on lifecycle best practices, CRM tools, and marketplace engagement strategies to continuously improve the provider experience.

• Create and schedule social media content that’s engaging, thoughtful, and mission-aligned • Foster a positive, supportive online community by engaging thoughtfully • Track performance and assist with basic analytics to help inform content decisions • Collaborate in a fast-paced environment across marketing and internal departments • Ensure all content follows brand, compliance, and safety guidelines • Assist team leaders with administrative tasks, as needed

Location: Remote PositionPay Range: $52,395.20 - $92,164.80 Position Summary The Marketing Projects Coordinator provides support for a wide range of print, digital, media and special events projects. The position interacts closely with creative services, internal stakeholders and external vendors and partners to ensure marketing projects are delivered on time, within budget and on scope. This position requires strong organizational and project management skills, the ability to balance multiple priorities, and a proactive approach to supporting evolving marketing and communications initiatives. The ideal candidate is highly organized, detailed oriented and process focused, moving with clarity, speed, and accuracy for cross-functional coordination of projects. The Marketing Projects Coordinator helps to anchor the team to success by being a strong communicator, and able to anticipate roadblocks and proactively resolve them. This position requires experience with managing print and digital content, understanding the print production process, a basic knowledge of Adobe Creative Suite and working with a project management software such as Workzone, Wrike or similar platforms. Experience working with an ad agency, knowledge of project management methodologies and background in healthcare or a related field is preferred. Key Performance Areas KP1 – Based on marketing projects objectives, gathers resources and directs traffic to complete project requests on time, within budget and on scope. - Uses technology platforms to effectively track and monitor project deliverables. - Assists with managing timelines, tracking schedules and deadlines. - Creates projects and appropriate tasks to outline full scope of project. - Makes task assignments and communicates to team members. - Generates new or updates existing project management templates with focus on process improvement. KP2 – Serves as a marketing point of contact for marketing requests to assist with managing intake and resourcing needs. - Helps with daily project management operations to support practice brands and service lines and resolves problems to complete execution of requests. - Assists with project intake to ensure that all project assets are prepped for fulfillment. - Works closely with the creative, web team and communications/content management teams to ensure a clear understanding of project objectives and direction are outlined for clear campaign execution. - Champions best practices to maintain consistent, high branding standards. - Places print orders and tracks deliverables. KP3 – Maintaining marketing platforms - Assists with file organization of the Digital Asset Management Library - Work with the design team and external vendors to maintain all assets are current and in-use on platforms. - Connects with vendor partners and the creative team to ensure correct logos and materials are utilized and maintaining branding standards and consistency. - Sets up workspaces across multiple platforms. - Keeps current on best practices and emerging technologies and trends within the platforms. KP4 - Helps with daily project management operations - Procures photographers and coordinates headshots. - Generates business cards and email signatures. - Provides timely field assistance to help support practice partners. - As assigned, coordinates projects with creative, web and communications/content teams, schedules projects, and meets all client expectations throughout the process. - Assists with project-specific problem-resolution activities by coordinating cross-functional teams to deliver clients with appropriate solutions. KP5 – Events support and execution - work with events committee to support event logistics and deliverables - Coordinates promotional items and specialty advertising items. - Assists with generating invoices and tracking sponsorships. - Provides support for sponsorship deliverables and fulfillment of sponsor benefits. - Responds to sponsorship inquiries and administers support as needed. - Works with external vendor partners to procure the delivery of all event materials. Position Qualifications Education - Bachelor’s degree in journalism, communications, marketing, or a related field Minimum Relevant Experience - Minimum 3 years of experience in marketing and with in-house or external agency, preferably with healthcare, life sciences or another regulated industry. - Hands-on experience with traffic management or production of printed and digital materials. - Knowledge of the print industry and familiarity with basic design concepts and graphics programs. - Proven project management and organizational skills with the ability to coordinate a high-volume of marketing campaigns. - Efficient at problem solving and identifying risks. - Highly detailed and confident communicator. Skills - Preferred: - Experience in print production. - Project management or traffic management. - Healthcare industry experience. Travel: 0-25% #LI-REMOTE