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90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.
Senior Copywriter
Location
United States + 1 moreAll locations: United States | United Kingdom
Posted
94 days ago
Salary
0
No structured requirement data.
Job Description
Senior Copywriter
Goodway Group
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Senior Copywriter is a creative and strategic storyteller who crafts compelling copy across a variety of channels—ranging from digital ads and landing pages to brand messaging, email campaigns, and video scripts. They transform strategy and insights into copy that drives attention, engagement, and conversion. In this role, the Senior Copywriter partners with designers, strategists, and performance marketers to develop copy that aligns with campaign objectives and platform best practices. As a senior member of the team, they also provide editorial guidance, mentor junior writers, and contribute to the agency’s internal marketing and thought leadership efforts. What You'll Do - Creative Execution: - Write clear, compelling, and performance-driven copy across paid, organic, and owned channels. - Adapt tone and voice for various audiences and brands with fluency. - Strategic Partnership: - Collaborate with strategists and creatives to shape messaging that aligns with audience insights and goals. - Interpret briefs and participate in creative brainstorms and ideation sessions. - Partner with media/analytics teams to translate performance data into creative insights and structured messaging tests; iterate headlines, based on results. - Content Development: - Develop assets including digital ads, landing pages, email sequences, video scripts, case studies, and social posts. - Ensure all content reflects brand guidelines and strategic intent. - Contribute to sales enablement and leadership communications by shaping/polishing pitch decks and narrative outlines. - Editorial Quality: - Edit and proofread copy for clarity, grammar, and consistency. - Own final polish of written deliverables across select projects. - Ensure compliance and accessibility (disclaimers, legal/industry requirements, platform policy) are addressed in copy. - Presentation & Reporting: - Present concepts and creative insights in monthly/quarterly reviews and QBRs; tie recommendations to business impact and next actions. - Occasionally present copy to clients and lead messaging workshops during client onboarding as needed. - Track measures of success: quality and volume of ad copy delivery, collaboration with creative strategists/designers, and client satisfaction with creative output; report progress. - Mentorship & Internal Contribution: - Provide feedback and coaching to junior copywriters. - Support internal content efforts, such as agency blog posts, playbooks, and pitch decks. Qualifications - Strong writing and editing skills. - Experience in digital marketing and copywriting. - Ability to work collaboratively in a team environment. Requirements - Proven experience as a copywriter or related role. - Familiarity with SEO principles and digital marketing strategies. - Excellent communication and interpersonal skills. Benefits - Remote-first work environment. - Inclusive workplace culture. - Opportunities for professional development and mentorship. Company Description Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. - Leading data-driven and technology-enabled digital media and marketing services firm. - Diverse team of digital strategists, media practitioners, technologists, and data scientists. - Honored as a multiyear winner in Ad Age Best Places to Work. - Recognized for innovative marketing technology and impactful work.
Job Requirements
- Strong writing and editing skills.
- Experience in digital marketing and copywriting.
- Ability to work collaboratively in a team environment.
- Proven experience as a copywriter or related role.
- Familiarity with SEO principles and digital marketing strategies.
- Excellent communication and interpersonal skills.
Benefits
- Remote-first work environment.
- Inclusive workplace culture.
- Opportunities for professional development and mentorship.
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You have experience developing creative for international audiences and can tailor messaging to support multicultural viewpoints and lifestyles. - Strong client presentation and communication skills—you can confidently present ideas, take feedback in stride, and advocate for great creative. - On-set and content production experience (domestic or global), including working with video directors, talent, and producers. - A proactive, collaborative mindset—you bring energy to brainstorms, jump in where needed, and support your teammates with generosity and respect. - Flexibility—you can pivot your thinking quickly, adjust to shifting priorities, and keep pace with fast-moving projects and deliverables. - Previous agency experience and a track record of working on high-volume, high-visibility accounts. Bonus if you’ve worked on global campaign creative or a major tech brand. - A creative portfolio that shows your creative range. You can be as hilarious as you are heartwarming and speak to both hyper-local and global audiences Proficiency in the following programs/tools: - Google Suite (Docs, Sheets, Slides) - macOS Additional things that will impress us: - Familiarity with Figma and/or Adobe Suite - Projects where you worked directly with talent or influencers - A background in scriptwriting or writing for visual mediums. Maybe you’ve done some of your own video editing or enjoy making Reels and TikToks in your spare time. - Experience with time tracking, project management software, and other team communication tools (Slack, Google Meet, Zoom, Asana, Harvest) - Familiarity with using AI tools like ChatGPT for creative research WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. 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DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT® DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. 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US Remote Range $65,300—$90,000 USD


