Madhive

• Own end-to-end setup, management, and optimization of digital ad campaigns across programmatic, social, and search platforms. • Troubleshoot campaign delivery issues, pacing discrepancies, and pixel or tracking errors with minimal oversight. • Partner with cross-functional teams—including Sales, Client Success, and Product—to ensure flawless campaign execution and client satisfaction. • Analyze campaign data to identify trends, provide insights, and make optimization recommendations. • Conduct thorough QA on campaign builds to ensure accuracy and compliance with specs. • Support onboarding and peer training of junior team members, sharing best practices and process improvements. • Identify workflow inefficiencies and propose solutions to improve operational speed and accuracy. • Maintain accurate documentation of campaign processes, policies, and client requirements.

Role Description Madhive is looking for a Senior Software Engineer with previous experience working in an AdTech ecosystem to join our engineering team at Madhive. This person will help build and improve the systems that power our advertising platform, with work spanning both backend and client-facing features. You’ll work closely with engineers across the stack to ship reliable, well-tested software and contribute to the quality and evolution of our technology. This role is ideal for someone with hands-on experience in adtech and who wants to deepen their impact in a fast-moving environment. This role is open for remote work across the country, or for those willing and able to work in our NYC or Redwood City, CA offices 2-3 days a week. - Build and maintain features across our frontend and backend systems, with a strong emphasis on clean, maintainable code. - Contribute to the design and implementation of UI components that give teams and clients strong visibility into system behavior and performance. - Support backend services with a focus on data accuracy, system reliability, and operational excellence. - Collaborate with teammates to enhance observability and monitoring through dashboards, alerts, and instrumentation. - Contribute to the design and implementation of ad-tech-scale data and ML solutions. - Write automated tests and contribute to ongoing improvements in tooling, coverage, and quality. - Participate in code reviews, share feedback, and help drive alignment on technical decisions. - Collaborate with product and engineering partners to scope work, refine requirements, and deliver features on time. Qualifications - 5+ years of experience as a full-stack engineer working with modern frontend and backend technologies. - Background in adtech, including hands-on experience with ad serving, pixels, tracking, measurement, or related systems. - Solid backend development skills. We use Golang, but experience with any modern backend language is welcome. - Strong experience with React or a comparable frontend framework preferred. - Familiarity with observability and monitoring tools such as Looker, OpenTelemetry, Centry, or New Relic. - A strong interest in data science/machine learning concepts, or hands-on experience with high-throughput, ad-tech scale data solutions. - Comfortable working with automated testing frameworks and contributing to an overall testing culture. - Strong communicator who works well with cross-functional teams and enjoys solving complex problems in a collaborative environment. - A thoughtful engineer who cares about reliability, usability, and building things the right way. Requirements - The approximate compensation range for this position is $175,000-$200,000. - The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team. Company Description Madhive is a dynamic, diverse, innovative, and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that’s important. Whether it’s taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact. We are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs. Please be advised that we will NOT be using third-party recruiting agencies for this search.

• Lead the development and implementation of effective pricing and packaging strategies for Madhive’s products and services, ensuring alignment with business objectives and responsiveness to market demand. Collaborate closely with Sales, Operations, and Product Management to optimize monetization given product portfolio and roadmap. • Conduct comprehensive data analyses to support pricing and packaging decisions, continually optimizing monetization models to enhance revenue and margin while maintaining simplicity. • Alongside Madhive’s Insights team, perform competitive analysis and conduct both quantitative and qualitative market research to identify pricing trends, customer preferences, and growth opportunities, enabling adjustments and optimizations to pricing models. • Identify and execute on ways to simplify our pricing structure • Define and monitor KPIs and analytics related to pricing and monetization, delivering regular reporting and insights to senior management. • Maintain and develop the annual price incentive program and employ pricing calculators to ensure effective execution and consistency in pricing strategies. • In coordination with Madhive’s Insights and Analytics team, develop and implement interactive dashboards in Looker and Excel to inform pricing decisions and track performance metrics effectively. • Create compelling presentations for senior leadership, ensuring accuracy in data representation and providing actionable, insights-driven recommendations. • Identify and implement process improvements within pricing workflows to enhance overall pricing governance and operations efficiency and effectiveness. • Work with cross-functional teams to facilitate the successful introduction of new products, from ideation to launch, while also experimenting with and simplifying existing constructs. Collaborate with Sales Enablement and pricing education. • Collaborate closely with Product Management, Sales, Finance and Customer Support teams to support pricing negotiations and client contracts, ensuring alignment with strategic goals.

• Architect and implement machine learning models for campaign optimization, focusing on bid strategies, budget allocation, and pacing algorithms within the DSP environment for programmatic campaigns with focus on CTV • Lead the design of our model orchestration layer to solve complex multi-objective optimization challenges. Working at the intersection of Product and Engineering, you will ensure our model suite operates in sync to maximize performance across conflicting business KPIs • Drive data and ML strategy for audience segmentation and targeting capabilities, utilizing first- and third-party data sources to enhance product performance and advertiser outcomes. • Collaborate closely with Product and Engineering teams to integrate new models and data pipelines into production systems, ensuring scalability and performance. • Conduct deep-dive analytics to uncover strategic insights into campaign performance, market trends, and audience behavior, translating findings into actionable product recommendations. • Serve as a subject matter expert in ad-tech data science for internal and external stakeholders, presenting complex methodologies and results clearly. • Mentor junior data scientists and contribute to the team's culture of rigorous experimentation, statistical excellence, and innovative problem-solving.

• Write and edit SEM ad copy using Madhive’s proprietary AI SEM tool • Create complete SEM campaigns, including: - Responsive Search Ads (RSAs) - Callouts - Structured Snippets - Sitelinks • Research and fact-check business information using client websites, Yelp, and other trusted sources • Ensure accuracy, compliance, and quality control across all ads • Maintain consistent advertising and brand standards at a fast pace • Complete approximately 6–10 SEM campaigns per day while maintaining high quality • Collaborate with internal team members to meet daily production deadlines • Support continuous improvement of copy quality and workflow efficiency

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Madhive is looking for a detail-oriented and motivated Creative Production Specialist to join our growing creative team. In this role, you will support the creation, setup, and quality assurance of digital advertising campaigns for small and local businesses across the United States and Canada, working closely with internal teams and leading media partners. In this role, you will support the day-to-day execution of display banner and SEM campaigns, assisting with trafficking tasks from intake through launch. You’ll help prepare, QA, and update creative assets and ad copy, ensuring all materials meet platform requirements, accuracy standards, and deadlines. As the team grows, you’ll support timelines and workflows while working closely with the Creative Production Team to help deliver consistent, high-quality display and search advertising. This position is ideal for someone who is organized, eager to learn, and highly proficient in written English, and who is comfortable working in a fast-paced, deadline-driven environment with a strong focus on accuracy, collaboration, and delivering high-quality advertising campaigns. What You Will Do - Trafficking Support: - Traffic display banner and SEM requests, ensuring all assets, information, and instructions are complete and prepared for designers and copywriters. - Manage and update tickets in project management systems to ensure accurate status tracking. - Quality Assurance: - Perform quality assurance reviews to ensure display banners and SEM ads meet creative, technical, and brand standards. - Flag errors, inconsistencies, or missing information and escalate as needed. - Cross-Functional Collaboration: - Coordinate with designers, copywriters, and project managers to resolve issues and clarify requirements. - Communicate updates or blockers clearly to keep work moving forward. - Learn and apply feedback from senior team members to improve accuracy and efficiency. Qualifications - You have a strong command of written English and a solid understanding of grammar and spelling. - You have a basic understanding of digital advertising concepts and are eager to learn what makes display and SEM ads effective. - You are detail-oriented and value accuracy when reviewing creative assets, copy, and campaign information. - You are comfortable working within structured formats, templates, and platform requirements. - You can maintain quality and consistency while managing high-volume, deadline-driven work. - You are organized, dependable, and able to handle repetitive production tasks with care. - You are open to feedback and excited to learn new tools, workflows, and advertising best practices. Requirements - Bachelor’s degree in Marketing, Advertising, Communications or related field. - Familiarity with digital advertising, marketing, or copy-related work through coursework, internships, or early professional experience. - Ability to quickly review and understand information about unfamiliar businesses with accuracy and attention to detail. - Comfort working in a fast-paced, high-volume production environment while maintaining quality standards. - Willingness to work a swing shift aligned with North American time zones. Nice to Have - Internship or early experience in digital advertising, media operations, or creative production. - Familiarity with display advertising formats and/or SEM platforms (such as Google Ads). - Experience using project management or ticketing tools. - Basic understanding of ad specifications, trafficking, or QA workflows. - Strong communication skills and comfort collaborating across creative and operations teams. Growth & Development Madhive will provide training on our proprietary tools, workflows, and advertising standards. This role offers opportunities for skill development and may expand into additional copywriting responsibilities over time. Company Description Madhive is a dynamic, diverse, innovative, and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that’s important. Whether it’s taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact. We are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs.

• Lead the design and development of our real-time bidding system. • Spearhead the creation of robust data pipelines. • Architect and develop both external and internal APIs. • Collaborate with cross-functional teams to enhance the tech stack primarily within Google Cloud Platform (GCP). • Contribute to the design and implementation of ad-tech-scale data and ML solutions. • Partner with executive leadership to establish strategic visions.

• Manage and triage support requests through our email ticketing system and direct client requests to the appropriate teams • Register new users and manage account permissions • Process orders and facilitate client communications for Email marketing campaigns • Execute basic SEM optimization tasks • Learn the fundamentals of digital media buying operations and supporting technology • Identify and report critical or recurring customer service issues • Utilize effective time management and prioritization skills to handle a high volume of client communications • Data entry and other ad-hoc tasks as assigned