• Define and own the end-to-end strategy and roadmap for Ads Privacy, including scalable implementations of new and existing global privacy policies, age appropriate design frameworks and global industry and safety standards. • Navigate the intersection of user privacy and performance, translating regulatory shifts into clear, data-driven insights and recommendations that help leadership balance compliance with sustainable business growth. • Establish a scalable user consent and choice platform that is principled and observable. • Shape our ads ML and AI strategy in accordance with emerging regulations and internal data governance standards. • Act as the primary Ads Privacy PM interface across Legal, Privacy Engineering, and other Product teams throughout Spotify, as well as external vendors and partners. • Create a healthy, productive environment on your squad through honesty, accountability, empathy, and inclusivity.

• Own the full product lifecycle: define vision and multi-year roadmap, prioritize features, ship, measure, and iterate for the database verifications platform. • Lead vendor strategy and orchestration: evaluate, integrate, and optimize routing across 10+ premium data providers to maximize success rates, minimize cost, and ensure global coverage. • Build and evolve the rules engine, decision logic, deliver developer-friendly APIs, webhooks, and observability tooling that enable any product team or customer to embed database verifications seamlessly. • Partner cross-functionally with Engineering, Design, Compliance/Legal, Risk, Data Science, and Go-to-Market to deliver and enable components that work independently or in orchestrated flows.

• Own and evolve Typeform’s blocks library, the foundation of every form experience • Lead the strategic evolution of the respondent experience architecture • Expand the block library by introducing new high impact block types such as scheduling, payments, and document signature • Define the product strategy for a major renderer refactoring initiative to improve flexibility and reduce architectural constraints • Partner closely with engineering on architectural decisions that shape the future of the platform • Ensure the block system remains scalable, performant, and easy for other teams to build on • Define sequencing and delivery plans for platform improvements and new capabilities • Work cross functionally with engineering, design, and product leadership to align on priorities and technical direction • Use data and customer insight to identify opportunities and measure product impact • Leverage AI tools to accelerate discovery, analysis, documentation, and decision making

• Own and articulate a clear product vision and strategy for payments, aligned with company objectives and growth plans. • Take a holistic view of the end-to-end payments experience, ensuring customer, operational, and platform considerations are tightly integrated. • Define and evolve the payments roadmap, balancing customer needs, regulatory requirements, operational scalability, and commercial outcomes. • Stay current on industry trends, emerging payment methods, and competitive offerings to inform strategy and prioritization. • Identify opportunities for cross-product alignment, standardization, and platform unification across the broader product portfolio. • Lead payments products through the full product development lifecycle, from discovery and ideation through launch and continuous improvement. • Partner closely with engineering and design to translate customer problems into well-defined requirements, epics, and user stories. • Prioritize the product backlog based on customer impact, business value, and technical feasibility. • Drive high-quality execution across multiple workstreams while maintaining a strong bias toward action. • Serve as the subject-matter expert for payments, including payment gateways, processors, payment facilitators, settlement, and funding flows. • Own integrations and relationships with major processors and partners (e.g., Adyen, Fiserv, Global Payments). • Ensure products are built with a strong understanding of payments operations, risk, compliance, and scalability. • Help shape the future of our payments infrastructure to support global growth. • Be the expert on the customer: deeply understand who is using our payments products, what problems they are trying to solve, and how success is measured. • Conduct market research, customer interviews, and data analysis to identify opportunities and validate solutions. • Define and track key performance indicators (KPIs) to measure product success across adoption, revenue, reliability, and customer outcomes. • Use product analytics, customer feedback, and operational data to inform prioritization and identify areas for improvement. • Present product strategy, progress, and performance to senior leadership and executive stakeholders. • Lead and influence cross-functional teams across engineering, design, sales, marketing, professional services, and customer success. • Act as the primary point of contact for payments products, aligning internal teams and external partners around shared goals. • Facilitate agile ceremonies and ensure teams are focused on delivering the highest-impact outcomes. • Partner with go-to-market teams to define value propositions, pricing inputs, and launch strategies for payments capabilities. • Create internal and customer-facing documentation, training materials, and presentations to support successful launches. • Drive adoption and ongoing success of payments products post-launch. • Foster a high-performance, collaborative culture focused on customer value and continuous improvement.