This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a results-driven marketing leader to own and scale the full growth engine for a fast-moving, high-performance consumer brand. This role integrates paid media, creative strategy, conversion rate optimization (CRO), and influencer marketing into a unified system designed to drive efficient new customer acquisition and long-term value. You will lead strategic experimentation, budget allocation, and performance analysis to unlock new growth opportunities, optimize margins, and strengthen brand equity. The ideal candidate thrives in a data-driven, fast-paced environment and enjoys building high-leverage, scalable marketing systems that deliver measurable business impact. - Own and integrate paid media, creative, CRO, and influencer strategies into a single, efficient growth system. - Optimize performance metrics including conversion rate, average order value (AOV), profit per visitor, and LTV:CAC. - Lead creative development and testing across ads, funnels, and offers to generate step-change growth. - Allocate acquisition budgets strategically, prioritizing high-ROI initiatives and maintaining disciplined capital management. - Build and manage a rigorous testing roadmap to continuously improve performance over time. - Partner with Brand, Data & Analytics, and E-commerce teams to ensure alignment between growth strategies, creative execution, and performance measurement. - Maintain daily visibility into marketing performance and act decisively when results deviate from plan. Qualifications - Proven track record driving customer acquisition, paid media, CRO, or influencer marketing at scale. - Hands-on experience managing paid media campaigns, creative development, and influencer partnerships as part of an integrated growth system. - Strong analytical skills with the ability to test, iterate, and optimize funnels, creative, and offers. - Experience managing significant marketing budgets while balancing short-term performance with long-term brand and customer value. - Comfort operating in fast-paced, high-expectation environments with shifting priorities. - Highly data-driven, with intellectual curiosity and a willingness to challenge assumptions. - Exceptional ownership mentality, decision-making skills, and accountability for measurable outcomes. Benefits - Competitive base salary with performance-based incentives. - Flexible remote work arrangements. - Health, dental, and vision coverage. - Paid time off and parental leave policies to support rest and recharge. - Professional development opportunities and learning stipends to support career growth. - Collaborative, mission-driven culture with a focus on innovation, experimentation, and measurable impact.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Carrot is seeking a Demand Generation Manager, Health Plan & Channel Partner, who will own pipeline creation with health plans, strategic channel partners, and their employer clients. You’ll design and run integrated campaigns with and through partners, turning joint programs, like webinars, events, content, and campaigns, into a repeatable engine for qualified opportunities. This role sits on the Demand Generation team and is closely aligned with Partnerships, Health Plan Sales, Consultant Relations, Product Marketing, and RevOps. Responsibilities - Build and execute partner demand programs. - Drive employer pull-through via health plans, PBMs, and strategic partners. - Plan and execute integrated campaigns with partners (e.g., webinars, events, email, joint content, ABM, nurture programs) that drive qualified meetings and opportunities. - Translate partner opportunities (e.g., sponsored webinars, co-branded events, portal placements) into clear demand plays with target lists, messaging, and follow-up plans. - Partner closely with GTM and partner teams. - Work hand‑in‑hand with the Health Plans and Strategic Partnerships teams to understand partner priorities, co-create campaign briefs, and ensure Sales is enabled with the right talk tracks and follow-up. - Collaborate with Consultant Relations and Events on programs where partners, health plans, and consultants intersect. - Align with Product Marketing on positioning and proof points that resonate with health plans and partner channels. - Develop segment-specific demand strategies for ASO books of business, including how we prioritize and tailor messaging by channel. - Own campaign execution, optimization, and measurement. - Define and own targets for partner-sourced pipeline, partner-influenced pipeline, employer opportunities, and won revenue across ASO business. - Build and launch campaigns across email, webinars, events, paid/organic channels, and partner channels, working closely with Marketing Operations and our Digital team. - Define goals for each program and continually optimize audience, content, and channels based on performance. - Partner with RevOps to track partner-sourced and partner-influenced pipeline, and build simple, trusted reporting that ties programs back to revenue. - Systematize and scale “demand patterns.” - Coordinate with regional teams to adapt partner demand programs for U.S. and international markets. - Turn successful partner campaigns into repeatable playbooks that can be adapted across multiple health plans and strategic partners. - Document processes, templates, and best practices so the team can scale and onboard future DG hires more quickly. - Contribute to the ongoing design of Carrot’s Demand Creation system, especially the channel/partner motion. Qualifications - A Bachelor's Degree. - 4-6 years of B2B demand generation or growth marketing experience, ideally in the healthcare or benefits space. - Experience marketing to health plans, PBMs, or large enterprise benefits buyers, or working within a partner ecosystem that sells into similar audiences. - Demonstrated experience building and executing campaigns with/through partners (e.g., health plans, TPAs, channel partners, or alliances). - Familiarity with Marketo (or similar MAP), Salesforce, Outreach, ABM and intent data tools (e.g., Demandbase, 6sense), and webinar platforms (e.g., Zoom/Wistia). - Strong track record of planning and launching webinars, events, and multi-touch campaigns that convert to pipeline and revenue. - Comfortable owning pipeline and revenue targets, and using data to prioritize and optimize. - Excellent project management skills: you keep complex programs organized across multiple stakeholders and deadlines. - Strong written and verbal communication skills; able to translate partner and segment needs into clear briefs, messaging, and follow-up plans. Preferred Qualifications - Experience building net-new demand generation motions from the ground up, including strategy, launch, and optimization. - Experience collaborating closely with Partnerships/Alliances, Sales, and RevOps on shared pipeline goals and attribution. - Comfort operating in a high-growth, evolving environment where you balance strategic thinking with hands-on execution. Benefits - Holistic Total Rewards package designed to support employees in all aspects of their life inside and outside of work. - Health and wellness benefits. - Retirement savings plans. - Short- and long-term incentives. - Parental leave. - Family-forming assistance. - Competitive compensation package. Fraud and Security Notice Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com. Why Carrot? Carrot has received national and international recognition for its pioneering work, including: - Fast Company's Most Innovative Companies and World Changing Ideas. - Inc. Power Partners. - Modern Healthcare’s Innovators. - Fortune’s Best Workplaces in Healthcare. - Great Place to Work. - Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role is responsible for driving strategic growth and scaling paid social campaigns across multiple platforms, including Meta, YouTube, TikTok, Pinterest, and Reddit. The Growth Marketing Manager will combine analytical rigor with creative experimentation to maximize customer acquisition and campaign performance. They will lead paid social operations, develop testing roadmaps, and collaborate with cross-functional teams including analytics, product, brand, and creative. This position offers the opportunity to shape paid social strategy, optimize multi-million-dollar budgets, and contribute meaningfully to the company’s broader growth objectives. Success in this role requires a blend of strategic thinking, hands-on execution, and strong communication skills in a fast-paced, data-driven environment. - Manage and scale paid social campaigns across platforms, ensuring efficient budget allocation, audience targeting, and creative optimization. - Build and execute testing roadmaps to continuously improve campaign performance, experimenting with audiences, creative, and formats. - Monitor campaign performance, QA results, and generate actionable insights through reporting and analytics. - Collaborate with analytics, product, and marketing technology teams to develop automated workflows and measurement tools. - Partner with brand and creative teams to develop engaging, performance-driven content that aligns with the company’s narrative. - Maintain relationships with external agencies and platform representatives to explore innovative solutions and emerging opportunities. Qualifications - 6+ years of experience managing, scaling, and optimizing paid social programs. - Proven success executing complex campaigns, including dynamic ads, AB tests, and cross-platform strategies. - Deep technical and platform expertise across Meta, TikTok, Pinterest, and other social media channels. - Strong analytical skills, including experience with Excel/Google Sheets, incrementality studies, A/B testing, lift testing, and attribution frameworks. - Experience managing multi-million-dollar budgets with strategic discipline. - Excellent communication and collaboration skills to work effectively with cross-functional teams. - Comfort working in a fast-paced growth environment with a bias for experimentation and results. Benefits - Competitive salary based on location and experience. - Flexible remote work opportunities. - Comprehensive healthcare options, including medical, dental, and vision coverage. - Paid time off and holidays, with additional parental leave options. - Retirement programs with company contributions. - Professional development and education reimbursement opportunities. - Supportive and collaborative company culture promoting diversity, equity, and inclusion.

• Core responsibility will be to manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns • Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines • Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions • Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills) • Manage third party listings and company profile across business directories • Manage Agile CRM for campaigns and lead tracking • Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development