• Support the ongoing development, enhancement and maintenance of ecommerce sites • Responsible for daily maintenance and upkeep including building web pages, posting images and other content • Partner with Marketing team to create and edit new pages based on priorities • Assist with setup and maintenance of new websites • Manage internal site search and review top search terms • Troubleshoot & fix website related issues • Report bugs and site issues, log tickets, follow-up with developers

• Lead domain-level architecture strategy for Patient and Digital Experience technologies • Design and drive the digital front door roadmap, focused on access, engagement, and patient experience • Architect seamless workflows across scheduling, registration, referrals, and authorizations • Provide architectural guidance for MyChart, chatbots, AI-assisted tools, and digital engagement platforms • Partner with executive, clinical, operational, and technical leaders to align digital experience strategy with enterprise goals • Serve as a contributor in Architecture Review Board (ARB) discussions related to patient-facing technologies • Establish standards and patterns that promote usability, accessibility, consistency, and scalability • Evaluate emerging technologies that improve patient self-service, communication, and personalization

• Design the "Financial Tech Stack" for new customers. You will determine how their sales channels (Shopify, Amazon, Walmart) should map to their GL accounts in QuickBooks/Xero. • Set up Clearing Accounts and Holding Accounts to manage timing differences between sales dates and payout dates. • Many customers come to us with broken books. You will perform historical data clean-up, identifying duplicate transactions, missing merchant fees, and unrecorded COGS (Cost of Goods Sold). • Reconcile past months' Amazon Seller Central settlements against bank feeds to ensure the books match reality. • Guide customers through their first 3 month-end closes. • Troubleshoot all transactions where the payment processor (Stripe/PayPal) and the cart (Shopify) don't align. • Advise customers on Sales Tax configuration (e.g., "Are you using Avalara, or do we need to map the tax liability account manually?"). • Create "Standard Operating Procedures" (SOPs) for the customer’s internal bookkeeper to follow after your engagement ends.

• Develop and implement e-commerce strategies for Amazon, retailer.com, and emerging platforms that establish a strong brand presence and drive revenue. Understand how various channels are differentiated to DTC and shape strategies accordingly. • Collaborate with head of DTC to inform a comprehensive digital marketing strategy that aligns with business goals by platform and enhances the customer journey across all channels. • Set revenue targets and growth objectives for ecommerce with a focus on existing and new market opportunities. Ensure all ecommerce channels are optimized for scalability and profitability. • Be accountable for the company’s execution and performance on Amazon, retailer.com and emerging platforms including merchandising, advertising, promotion, insights, and performance analysis. Partner with supply and finance to build accurate demand plans that ensure high service levels. • Build annual and long-term plans with a view to deliver sales while also building the brand. • Lead, develop, and mentor a high-performing e-commerce and cross-functional team. Play a key role in establishing a digital-first mindset within the organization. • Build a roster of partners that allow us to execute with excellence, leveraging latest technology that drives performance and efficiency. • Partner with the CEO, CFO, SVP, Sales, SVP, Marketing, and SVP, Supply Chain & Operations to ensure alignment on department and company KPI’s. • Test and Learn. Be innovative, continually research and test new ways to engage customers, and advocate internally for changes in systems, technologies, and processes to drive better performance. Be savvy with DIY testing scenarios to move quickly and make decisions. • Work cross-functionally with operations, engineering, finance, product development, customer service, and creative teams to manage projects to completion. • Collaborate with Hint’s Sales team to coordinate omni-channel promotions to support Hint’s overall sales goals.