WHO WE ARE Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West. From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment! WHO YOU ARE Bring the American West to new audiences through smart, data-driven growth marketing. Teton Ridge is seeking a hands-on and strategic Growth Marketing Manager to drive full-funnel marketing campaigns that grow awareness, engagement, and customer acquisition across our portfolio of Western sports, entertainment, and media properties. You thrive in fast-paced, high-growth environments and know how to balance performance metrics with creative execution. Whether scaling paid media spend, optimizing user journeys, or identifying new growth opportunities, you take initiative, solve problems proactively, and drive measurable results. If you’re excited to shape the future of the American West through innovative marketing, we’d love to meet you. WHAT YOU'LL DO Paid Acquisition & Performance Marketing (60%) - Own and optimize paid media channels (Google, Meta, TikTok, Programmatic, etc.) to drive brand awareness and customer acquisition across multiple business assets. - Efficiently scale ad spend while maintaining strong ROAS and healthy CAC. - Implement a full-funnel marketing approach tailored to specific campaign objectives and audience segments—from awareness through retention. - Develop, test, and iterate on ad creative, copy, and audience targeting strategies. - Continuously optimize media budgets and bidding strategies based on performance data. - Collaborate cross-functionally with creative, product, analytics, and engineering teams to improve paid campaign performance—including creative, copy, landing pages, tracking, and conversion flows. - Work in industries where real-time performance, engagement, and monetization are key - bonus points if you bring experience in streaming, gaming, or ticketed events. Growth & Funnel Optimization (40%) - Drive landing page, checkout, and funnel improvements through A/B testing and conversion rate optimization (CRO). - Implement and refine lifecycle marketing strategies, including email and SMS for retargeting and retention. - Identify and experiment with new growth opportunities across emerging channels and tactics. - Analyze customer behavior, purchase patterns, and drop-off points to refine acquisition and retention strategies. - Support the development and management of dashboards that provide clear, actionable marketing insights. - Present insights and performance trends to senior leadership and contribute to cross-functional strategic planning. WHAT WE ARE LOOKING FOR - 5+ years of hands-on experience in growth marketing, including building, managing, and optimizing paid media campaigns - Bachelor’s degree in a quantitative or analytical field (e.g., Mathematics, Statistics, Economics, Computer Science, or Business Analytics). - Proven experience managing and scaling paid acquisition campaigns across major ad platforms while hitting ROAS objectives and maintaining profitability. - Deep understanding of performance marketing principles, including ROAS, CAC, and LTV. - Ability to succeed in fast-paced, ambiguous environments by taking initiative and driving clarity. - Proactive, self-starter mindset - comfortable operating independently and making strategic recommendations without waiting for direction. - Strong organizational skills with the ability to manage multiple priorities and deadlines across campaigns and stakeholders. - Strong analytical skills with experience in Google Analytics/GA4. - Familiarity with A/B testing, landing page optimization, and lifecycle marketing (email/SMS). - Ability to clearly communicate complex data to stakeholders and cross-functional teams. - Strong grasp of marketing attribution, experimentation, and data analysis. - Proficiency in SQL, Excel, and marketing analytics tools. - Experience with data visualization tools such as Tableau, Looker, or similar. - Deep understanding of A/B testing methodologies and statistical analysis. - Experience in the streaming, gaming, or ticketed events space is a strong plus. WHY YOU’LL LOVE THIS ROLE - Competitive salary with performance-based bonuses. - Opportunity to own and scale a seven-figure marketing budget. - A fast-paced, entrepreneurial environment where your work directly impacts company growth. - Access to professional development opportunities. - Flexible work environment (remote). LOCATION: Remote EEO STATEMENT Teton Ridge is an equal opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices on the basis of actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, including bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply. CALIFORNIA PRIVACY RIGHTS ACT (CPRA) NOTICE Teton Ridge is committed to protecting your privacy. If you are a California resident, the California Privacy Rights Act (CPRA) grants you specific rights regarding the collection, use, and sharing of your personal information. Information We Collect As part of the application and recruitment process, we may collect personal information, including but not limited to Contact details (e.g., name, email, phone number), Employment history and qualifications, Identifiers such as IP address or device information when applying online, and Any other information you provide during the hiring process. How We Use Your Information We use your personal information to assess your qualifications and suitability for employment, communicate with you regarding your application, maintain records related to hiring decisions, and comply with legal and regulatory obligations. Your CPRA Rights As a California resident, you have the right to: - Access the personal information we collect about you - Request deletion of your personal information, subject to legal exceptions - Correct inaccuracies in your personal information - Opt-out of certain data sharing practices How to Exercise Your Rights To submit a request, use this form. For verification, we may require additional details to confirm your identity. By submitting your application, you acknowledge and agree to the collection and use of your information as described in this notice.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Senior Meta Media Buyer is responsible for driving profitable client growth through expert Meta ad account management — hitting revenue and spend targets set by the pod, and taking full ownership of performance outcomes. What You'll Do - Manage and optimize Meta ad accounts across assigned clients, hitting client revenue and spend projections - Develop and execute testing strategies across creative, audiences, and copy - Analyze performance data and surface actionable insights to the pod - Collaborate with the Creative Strategist on briefs and feedback loops - Build a standardized Meta account structure playbook for DTC brands - Develop a scaling framework with documented thresholds and triggers - Lead onboarding research for new clients including competitor analysis, creative audits, and platform insights - Own creative strategy across each account — translating insights into briefs, testing roadmaps, and creative hypotheses - Own daily client communication within Slack, keeping clients updated on performance, creative needs, and key developments - Confidently run bi-weekly strategy calls with clients, delivering insights with clarity and poise - Prepare clear, actionable weekly reports highlighting key performance insights and next steps - Stay ahead of Meta platform updates, media buying strategies, and eCommerce trends - Monitor ad account performance over weekends, proactively addressing significant changes in spend or delivery Qualifications - Proven experience managing Meta (Facebook & Instagram) ad campaigns for eCommerce brands, with budgets exceeding $100K/month - Deep, hands-on understanding of Meta Ads Manager, audience strategy, and full-funnel campaign structuring - Strong analytical mindset — able to interpret raw data, extract insights, and translate findings into strategic action - Excellent written and verbal communication skills — confident presenting performance insights and creative feedback - Strong grasp of budget management, pacing, and omnichannel marketing strategy - Familiarity with project management tools (Notion is a plus) and attribution tools like TripleWhale - Proactive, independent, and organized — you don't need to be managed closely - Comfortable in fast-paced, high-growth environments, including occasional evening or weekend monitoring Who You Are - You take Extreme Ownership — you don't make excuses, you find solutions - You're open to feedback, coaching, and new ideas - You have a growth mindset and are hungry to constantly learn and improve - You exceed your own expectations — you hold yourself to a higher standard than anyone else would - You're a genuine team player who makes the pod around you better Benefits - Fully remote with a strong, collaborative team culture - Investment in your development as a media buyer through coaching, courses, and events - Work with some of the world's most exciting eCommerce brands - Competitive rate + performance bonuses - Great career growth opportunity in a lean, high-ownership environment

• Develop and lead winning campaigns: Anchor campaign planning, development and execution in collaboration with the Senior Campaign Director, other campaign and policy, communications and other programmatic staff. In addition, focus on identifying campaign opportunities, targets, asks, actions and follow-up. • Develop issue area expertise on the organization’s core program areas and bring an intersectional approach to our work that includes a race, class and gender analysis. • Implement campaign tactics: Develop and execute a range of tactics including digital mobilization, content creation for emails, blog posts and op-eds, outreach and engagement with new and existing local and national allies, and creative stunts. • Coalition management and engagement: Manage coalitions to execute advocacy initiatives and other campaigns. Engage with allied organizations to cultivate relationships and partnerships with an emphasis on allies in the media justice, civil and human rights, pro-democracy and digital organizing spaces. • Represent Free Press in coalition meetings, strategy sessions, actions and listservs. Anchor coalition discussions and strategy calls as needed. • Communicate policy positions: From highly technical to very general — to a wide range of audiences, including staff and allies, government decision-makers, press, and the general public. • Participate in press briefings and assist with press releases and other public communications. Promote Free Press’ mission and policy positions through correspondence and meetings with policymakers and staff. • Content creation: Contribute to the creation of compelling public narratives and public-education materials for a variety of audiences to advance campaign objectives. Drafts email alerts, social media posts, op-eds and other outreach materials to inspire people to take action on our campaigns. • Advancing race equity: Clearly and consistently articulate an understanding of racial equity and structural racism and the centrality of this analysis to the work Free Press does and how we operate. Integrate that knowledge into work projects and interactions by addressing structural implications and disproportionate impacts of policies, activities and decisions on race, class, gender and other group identities within the context of job responsibilities and projects. • Cross team collaboration: Engage, through a consultative approach, primarily with policy, communications and program staff, to address media and technology policy interventions; contribute to formulation of campaign and field organizing strategy. • Evaluation and learning: Stay up to date on the latest advocacy and organizing strategies and trends that are impacting policy change to benefit public interests.

• Deliver strategic analyses and business modeling that influence high-level decision-making across the organization. • Translate complex data into clear, compelling narratives and executive-level presentations. • Conduct stakeholder interviews, map workflows, and uncover operational improvement opportunities. • Develop and maintain scenario planning tools aligned with budget cycles. • Partner with Product, Sales, Marketing, and Finance to ensure insights reflect business realities. • Contribute to the creation of strategic communications including presentations, briefs, and executive summaries. • Assess and enhance the clarity and usefulness of performance dashboards, working closely with Business Intelligence teams.